How to Hunt for a Job Using Social Media

Securing a job is the tough part, but scouting an open position? All it takes is a strategic scroll through your favorite social media accounts.

Sites like Twitter and Facebook can be fun and frivolous, but they’re also viable business opportunities. Plumbing through accounts, hashtags and personal pages could help launch next potential career.

Want to find a writing opportunity in a town near you? Just look up a hashtag on Twitter. Want to stay up to date with a company’s career openings? “Like” them on Facebook. Want to create a beautiful resume that’ll catch a recruiter’s or hiring manager’s eye? Head over to Pinterest.

Here’s how to land your perfect job via social media.

1. Twitter

In 140 characters or less, Twitter can help you find your dream gig. It’s teeming with job applications and professional networking pages, if you know where to find them.

a. Searches: Use that search bar to look for terms that apply to the job you want. For best results, type in words like “jobs,” “hiring” and other specifics that apply to your desired field and location; for example, “writer” and “New York City.”

b. Hashtags: Typing #jobs and #hiring will result in a plethora of tweets from those seeking employees. Employers who want to cast a wide net will often tweet out job applications, with accompanying hashtags.

c. Tweet often: Though it depends on your career of choice, tweeting is a great way to network with like-minded folks in your profession. Follow businesses and people you’re interested in and don’t be afraid to send them the occasional tweet. (On that note, make sure your Twitter account is polished and professional).

d. Follow away: There are dozens and dozens of Twitter accounts dedicated to posting job applications. Go to the search bar and type in “jobs,” then click “People” on the left-hand side. You’ll soon see all the Twitter accounts with “jobs” in the username and can gleefully press the “Follow” button.

2. Facebook

Facebook is an undeniable social media juggernaut. According to its representatives, these are the top tips for trying to get a job through Facebook:

a. “Like” some pages: Most companies strive for dynamic social media presences, and Facebook Pages are engagement 101. By “Liking” them, you can get daily updates about their activity. Plus, they will likely post links to available job applications.

b. Private/Public: Take a thorough look at your privacy settings on Facebook, and make sure you know exactly how others view your Timeline. However, you should consider setting your work and education info public, enabling others to see your professional history.

c. Stay updated: Make sure all of your work and education info is up to date and reflects your current position and past experience.

d. Add “Professional Skills:” A few months ago, Facebook added a “Professional Skills” portion to the “About” section. Underneath work and education, add skills you’ve acquired, optimizing your professional appeal.

3. LinkedIn

Perhaps the most obvious of job hunting sites, LinkedIn is the network of choice for professionals.

a. Connect: Unlike Facebook, it’s a little less creepy to connect with strangers on LinkedIn, because everyone there is looking for networking opportunities. Connect to people who have careers you’re interested in, and search around for those who might only be one degree away from you. For inspiration, check out the member stories portion of LinkedIn’s blog, where users share their success anecdotes about networking through the site.

b. Jobs Board: Not only does the site provide you with advice and connections, but it also has a jobs board highlighting available opportunities in nearly every field.

c. Endorsements and recommendations: There’s a portion of your profile dedicated to glowing recommendations and endorsements from your peers. Try to get as many as you can, and your page’s likability will instantly boost.

d. Share more: According to LinkedIn’s Career Expert, Nicole Williams, sharing articles or content with your network boosts your chances 10 times for getting contacted by a recruiter. When you share content, it proves your knowledge in the industry.

e. List all the things: Your profile is 12 times more likely to be viewed by a hiring manager if you have a detailed list of work experience, Williams says. The more robust your profile is, the more experienced and hirable you look.

4. Tumblr

You can use Tumblr, that vast Internet playground of GIFs and rabid fandoms, for help in the job search.

a. Search tags: In the search bar, look for tagged terms like “hiring” and “jobs.” It’s a bit harder to separate the wheat from the chaff in the tag-happy blogging community, but you’ll still be able to find plenty of cool companies advertising open jobs via Tumblr.

b. Start Tumbling: This is especially important if you’re the creative type. A Tumblr account attuned to your interests, and full of your own original content, automatically ups your unique appeal to employers. In addition, a good Tumblr following can lead to job offers from employers who happened to stumble upon your site.

5. Pinterest

Yes, Pinterest is more than just a pretty place to find wedding inspiration and delicious recipes.

a. Pin your résumé: Tired of the standard, one-sheet format? Use a Pinterest board to “pin” your résumé. You can highlight certain aspects of your experience and add photos and links. See Rachael G. King, a social media manager at Sidecar who created a “living résumé.”

b. Follow these pages: For a never-ending well of job tips and opportunities, follow these seven helpful Pinterest boards.

2014 – FIRST PLUGIN ” WP Property Sale/Rent “

WP Property Sale/Rent for creating and managing real estate agents and people who are willing to list their property. https://selvabalaji.wordpress.com

Great options to list properties on your own WordPress website. WP Property Sale/Rent for creating and managing highly real estate agents and people who are willing to list their property listing on their own WordPress site.

http://wordpress.org/plugins/wp-sale-property/

WP Property Sale/Rent is the WordPress plugin for creating and managing highly customization real estate, property management, and completely custom listings showcase websites. Turn your WordPress powered site into a real estate site. Create listings, upload images, display a dynamic map, slideshow, agent information,Google Maps, Send A Inquiry to agents Directly, Image slide show, and much more.

As always, integration is seamless, the system is expandable and customization, functionality is rich, and we are here to support it.

If you are looking to build a site where you can list property for sale or rent, this is the plugin you need.

Features

1. Add Property
2. Add multiple property photos
3. Advanced property search
4. jQuery slider in property detailed view
5. property options so you can add any type of property listing
6. multiple categories
7. Property search widget.
8. Advanced search widget and custom page.
9. Custom property listing page
10. Custom manage-able property types
11. Manage the number of property listing per page

Advanced property search page

1. Create a normal page in your wordpress website
2. Editor of the page, add this short code [PROPERTY_ADVANCED_SEARCH]

My Team Plugin for WordPress

We are  happy to release “My Team” a new WordPress to display team/staff members. You can also display a set of pictures and information in different layouts.

Nowadays, WordPress is more than just a blog. And behind such website is a team. The plugin acknowledges those guys, by creating a template which anyone can copy in his theme directory and have a page ready for the people behind it. The plugin provides the administrator with a nice interface to add/edit/delete the team members. The plugin is under active development so keep checking the page. The plugin uses the short-code given at

http://wordpress.org/plugins/wp-my-team/

Features:

You can display the entries in 4 different main ways

1. Grid view.
2. Grid view with Information on hover.
3. Table list view.
4. Number of Columns.
5. Image Shapes and effects.
6. Text Align.
7. Special Settings.
8. Image Sizes.
9. Email Settings.
10. Single Page Settings.
11. Auto Generation Shortcode & PHP Function.

Understanding Regular Expression

Regular expression is the most important part in form validations and it is widely used for search, replace and web crawling systems. If you want to write a selector engine (used to find elements in a DOM), it should be possible with Regular Expressions. In this post we explained few tips that how to understand and write the Regular Expression in simple way.

Will discuss about basic regular expression in three stages.

Stage 1

Symbol             Explanation

^                       Start of string
$                       End of string
.                        Any single character
+                       One or more character
\                        Escape Special characters
?                       Zero or more characters

Input exactly match with “abc”

var A = /^abc$/;

Input start with “abc”

var B = /^abc/;

Input end with “abc”

var C = /abc$/;

Input “abc” and one character allowed Eg. abcx

var D = /^abc.$/;

Input  “abc” and more than one character allowed Eg. abcxy

var E = /^abc.+$/;

Input exactly match with “abc.def”, cause (.) escaped

var F = /^abc\.def$/;

Passes any characters followed or not by “abc” Eg. abcxyz12….

var G = /^abc.+?$/

Stage 2

Char                Group Explanation

[abc]                 Should match any single of character
[^abc]               Should not match any single character
[a-zA-Z0-9]      Characters range lowercase a-z, uppercase A-Z and numbers
[a-z-._]              Match against character range lowercase a-z and ._- special chats
(.*?)                  Capture everything enclosed with brackets
(com|info)         Input should be “com” or “info”
{2}                   Exactly two characters
{2,3}                Minimum 2 characters and Maximum 3 characters
{2,}                  More than 2 characters

Put together all in one URL validation.

var URL = /^(http|https|ftp):\/\/(www+\.)?[a-zA-Z0-9]+\.([a-zA-Z]{2,4})\/?/;

URL.test(“http://selvabalaji.com);                      // pass
URL.test(“http://www.selvabalaji.com”);            // pass
URL.test(“https://selvabalaji.com/”);                   // pass
URL.test(“http://selvabalaji.com/index.php”);    // pass

Stage 3

Short Form     Equivalent              Explanation

\d                      [0-9]                         Any numbers
\D                     [^0-9]                       Any non-digits
\w                     [a-zA-Z0-9_]            Characters,numbers and underscore
\W                    [^a-zA-Z0-9_]          Except any characters, numbers and underscore
\s                       –                                White space character
\S                      –                                Non white space character

 

var number = /^(\+\d{2,4})?\s?(\d{10})$/;  // validating phone number

number.test(1111111111);           //pass
number.test(+111111111111);     //pass
number.test(+11 1111111111);    //pass
number.test(11111111);               //Fail

 

How Multiple Websites & Stores Work

One of Magento’s advanced features allows for management of multiple websites and stores within one installation, and we have an amazing system to support this:  GWS – aka “Global, Website, Store.”

• Global: This refers to the entire installation.
• Website: Websites are ‘parents’ of stores.  A website consists of one or more stores. Websites can be set up to share customer data, or not to share any data
• Store (or store view group): Stores are ‘children’ of websites.  Products and Categories are managed on the store level.  A root category is configured for each store view group, allowing multiple stores under the same website to have totally different catalog structures.
• Store View: A store needs one or more store views to be browse-able in the front-end.  The catalog structure per store view will always be the same, it simply allows for multiple presentations of the data in the front.  90% of implementations will likely use store views to allow customers to switch between 2 or more languages.
• 

• Example scenario

  Let’s say you want to sell appliances, consumer electronics, and DVD’s and CD’s.  For the purpose of this example we’ll separate the catalog into two stores and three websites.  The appliance line will be sold on its own website, and the remaining items on another website.  You bought appliances.com and coolstuff.com for this purpose.  You don’t want customer data and order data to be shared between the two websites, so data sharing will be turn off in the configuration between them.

  Under coolstuff.com you create two stores – Electronics, and Media.  Consumer electronics will be sold through the electronics store, and the media items through the Media store.  Since each line of items is very extensive, it makes sense to create a separate category structure for the Media store and the Electronics store… otherwise the category tree would be large and cumbersome.  When the stores are created, you simply assign a different root category to each store.

  In addition, you want to feature your catalog for both websites in English and Spanish.  To do this, you will create an English and Spanish store view for each of the three stores.  When entering catalog data you can switch store views in the admin to create the additional product titles, descriptions etc…

  Configuration

  The configuration of Magento uses GWS as a kind of tree when setting up the stores.  When it is initially installed, all configuration settings point to “default”, meaning the global installation.  A check box next to each configurable item can be un-checked in a particular website or store view, to indicate that this item will be specific to this website or store view.  For example, you will offer authorize.net as a payment module on both websites, but you only want to offer google checkout on coolstuff.com.  In the configuration, you’d select coolstuff.com in the store view drop-down, find the google API settings, and un-check “use default” in the google checkout tab.  For this specific website you can now enable or disable google checkout.

  All modules in the configuration function the same way.

  Moving on to store views – after a store view has been created, you can configure the layout and visual settings of the store view however you’d like – a drop-down allows customers to switch between store views.  This will reload the current page with the alternate view.  This can be used for multiple languages, but can also be a way to easily do A-B testing between several design packages to see if one yields more conversions.  The possibilities are endless!

  The above is meant as a basic overview of this functionality – the best way to learn how to set it all up is to install Magento and get in there and start playing around.

Magento’s Default Files and Folders Structure

This part of the Magento tutorial will provide detailed information regarding the Magento’s default files and folders structure.

You will learn more about the functions of main files and folders included in the Magento package.

The files and folders included in the main directory are as follows:

• .htaccess – contains mod_rewrite rules, which are essential for the Search Engine Friendly URLs. There you can also find standard web server and php directives that can improve your web site performance.

• .htaccess.sample – this is a backup of the .htaccess file. If you modify .htaccess it can be used in order to get the default settings.

• 404 (directory) – The folder stores the default 404 template and skin for Magento.

• app (directory) – This folder contains the modules, themes, configuration and translation files. Also there are the template files for the default administrationtheme and the installation.

• cron.php – a Cron Job should be set for this file. Executing of the file on a defined time period will ensure that the complicated Magento caching system will not affect the web site performance.

• downloader (directory) – This is the storage of the web downloader files. They are used for the installation and upgrade of Magento through your browser.

• favicon.ico – the default favicon for Magento. A small icon that is shown in the browser’s tool bar once your web site is loaded.

• index.php – the main index file for Magento.

• index.php.sample – A backup of the default index file. It can be used to revert the changes in a case of a index.php modification.

• js (directory) – Contains the pre-compiled libraries of the JavaScript code included in Magento.

• lib (directory) – The Magento core code is located in this folder. It contains the software’s PHP libraries.

• LICENSE_AFL.txt – The Academic Free License under which the Magento software is distributed.

• LICENSE.txt – The Open Software License under which the Magento software is distributed.

• media (directory) – This is the storage of the Magento media files – images out of the box, generated thumbnails, uploaded products images. It is also used as a container for importing images through the mass import/export tools.

• mage (in versions older than 1.4.2.0 this tool was called pear)- The file controls the automatic update through the downloader script and SSH. It handles the update of each individual Magento module.

• php.ini.sample – This file contains sample php directives that can be used in order to modify your PHP setup. If you want to alter the default setup edit the file and then rename it to php.ini.

• pkginfo (directory) – Contains files with information regarding the modules upgrades’ changes.

• report (directory) – This folder contains the skin of the Magento errors reports.

• skin (directory) – There are located the themes files – images, JavaScript files, CSS files, Flash files. Also there can be found the skin files for the installation of skins and administration templates.

• var (directory) – Cache, sessions, database backups, data exports and cached error reports can be found in this directory.

If you want to modify an existing template or set a new one you should know that the template files are separated in 3 folders:

• /app/design/frontend/default/YOUR_TEMPLATE_NAME/layout/ – Contains the .xml files that define which modules should be called by the template files and loaded in defined areas on the site.

• /app/design/frontend/default/YOUR_TEMPLATE_NAME/template/ – Contains files and subfolders that structure the final output for the users using the functions located in the layout/ folder.

• /skin/frontend/default/YOUR_TEMPLATE_NAME/ – Contains the CSS, images, JavaScript and Flash files related to the template.

 

7 Reasons Why WordPress Made PHP Popular, not PHP Frameworks – PHP Classes blog

7 Reasons Why WordPress Made PHP Popular, not PHP Frameworks

1. WordPress is the Most Popular PHP Application

Counting the number of search results on several popular search sites may seem to be a way to measure the relative popularity of a technology, language, application or a product.

However, that way does not seem to be very reliable method. When a search site changes its algorithms, you may see changes in the results that really do not have to do so much changes in the popularity of those technologies.

A more reliable way to measure the relative popularity of a technology is to resort to Google Trends. This is a site that Google provides to show the evolution of the relative number of searches done by given keywords over time.

As you may see in the following Google Trends chart, WordPress is much more popular than other PHP applications like Joomla, Drupal, Magento (which is Zend Framework based).

Google Trends: WordPress, Joomla, Drupal, Magento, Zend Framework

2. WordPress alone is much more popular than any PHP framework

Using Google Trends you can also compare the popularity of different PHP frameworks. If you compare the popularity of WordPress with Zend Framework, Symfony PHP and CakePHP, as you may see in the chart below, WordPress is much more popular than all these PHP Frameworks together.

Google Trends: WordPress, Zend Framework, Symfony PHP, CakePHP

3. WordPress does not use third-party PHP frameworks

WordPress has been using some third-party components but they are not really full-stack frameworks. This implies WordPress never needed a full-stack framework to be built. The use of such frameworks would hardly make a difference to its popularity.

4. Applications make technologies popular, not components

In the chart above you may  notice that Magento is much more popular than Zend Framework. Magento is built on Zend Framework. This seems to imply that what makes applications popular is whether they solve users problems, not the components that they are built on.

WordPress is also popular because it is useful to many users. When users need to host a WordPress installation they need to seek a PHP hosting service. So they know at least superficially what is PHP and that they need PHP hosting.

This means that WordPress helped making PHP even more popular. The more installations there are of WordPress, the more PHP becomes popular.

5. The Extensible WordPress plugin ecosystem

One of the most important reasons that made WordPress popular is the myriad of plugins that were developed to provide additional features.

There are WordPress plugins for practically everything, including those that can turn it into other applications besides being a blog system. There are plugins that can turn it into forums, e-commerce sites, trouble ticket systems, etc., anything.

If WordPress as blog application was already popular, it became even more popular as a platform that can be turned into any type of application.

6. Non-Programmers develop in PHP just because of WordPress

If you need a site that requires certain features that WordPress does not have, you can develop new plugins to extend WordPress further and taylor it to your needs.

Many of the WordPress users were not really programmers. They started programming because they needed to have features in WordPress for which there was no suitable plugin providing them.

This means that many non-programmers had to learn PHP to be able to develop new WordPress plugins. That helped making PHP more popular even among non-programmers.

7. Pragmatism is better than Purism

In sum I could say that WordPress and PHP in general became popular because they can be used to address practical needs of many users.

Neither WordPress nor PHP are examples of software projects that are technically beautiful, are consistent, always follow well-thought project plans and adopt praised design patterns.

But that does not matter. They were created by people with a very pragmatic sense. They were focused on solving real world needs.

As for many of the PHP frameworks, they seem to have been developed in a totally different planet. They are often developed by purist people that seem to be more concerned with the number of design patterns they employ in the framework components than with being pragmatic and solve real PHP application needs.

To make it worse, many PHP frameworks systematically adopt practices of other frameworks developed for other languages. That raises totally unnecessary difficulties for PHP developers that try to use them.

One example of this problem is the configuration formats. In the Java world it is still usual to use XML as format for storing configuration values. XML is a portable format that can be written by humans. It was certainly a progress when compared with binary formats used to serialize data structures by C++ applications in the past.

This was a fine solution in the year 2000 but the fact is that XML is a drag. You need to keep opening and closing tags for every value. Sometimes values are stored as tag attributes, other times as tag values. It is often a pain to use.

Then Ruby On Rails came with the promise to get rid of some of the pains of the Java world habits. Instead of using XML, they decided to use YAML, which is a simplified markup language. It is simpler than XML but it is yet another format that you need to learn.

Several PHP frameworks were built copying Ruby on Rails practices, including the use of YAML as configuration format. Many years have passed and they still used YAML.

If you are a PHP developer, the format you are most familiar with is PHP. Why don’t these PHP frameworks make the lives of PHP developers better and adopt PHP scripts as configuration formats? PHP scripts can even be cached and so be loaded much faster.

In the worst case, if you need to use a more portable format, why these PHP frameworks do not use the JSON format to store configuration values? JSON is JavaScript. Every PHP developer knows JavaScript. It is only natural to adopt JSON nowadays.

Unfortunately many PHP frameworks as still stuck with formats that are not a natural choice for PHP developers, like XML, YAML or even INI (a legacy format of the Windows world).

I always get this feeling that PHP frameworks are not meant to please PHP developers. They seem to have been thought to please Java or Ruby developers. To make it worse, many of the newer PHP frameworks keep copying the same mistakes of older frameworks.

Obviously there are exceptions. There are indeed some PHP frameworks that were developed in a more pragmatic way for PHP developers. You can easily learn them without having to learn about Java or Ruby frameworks first.

Unfortunately those seem to not be the PHP frameworks that get more visibility. Maybe it is time for the PHP framework developers rethink their approach and think more about the PHP developers than about developers of other languages.

Shall I develop My Sites with WordPress or with a PHP Framework?

One frequent dilemma that PHP developers have is whether they should develop sites on top of WordPress or develop them from scratch based on a existing PHP framework?

This is a tough call. If the site is a blog, it may be an obvious choice to create it based on WordPress and save lots of development time. If the site is more than a blog but there are plugins for the functionality you need, WordPress may still be the best option.

Now if your site is very different than a blog, the amount of code that you would reuse from WordPress would be much less when compared to the whole project size. In that case, it may be better to start the development of the site from scratch.

If you still need a blog, you can use WordPress in a separate domain or a separate directory of your site.

For the bulk of the functionality you need to develop, you can use a existing PHP framework to gain some development time, or use your own framework if you have a good capable framework to address your needs.

Personally I tend to go for the last option. I can have more control of my project, but I am well aware that this route can take me more time to develop and fix eventual bugs in the code.

Frameworks are good when they enforce a productive method

Despite of the problems described above that many PHP frameworks have, for some people adopting a framework is probably the best solution, especially if it is what is called a “opinionated framework”.

That is what are called frameworks that impose a certain development methodology. This means that there is only one way to develop applications with those frameworks.

The reason why this is a good solution for some developers is because they do not have a well defined development methodology. This means that they do not know how to start, how to progress and how to deploy an application, unless somebody tells them how to do it.

Since opinionated frameworks impose a certain development method, the developers learn how to develop their applications following the methodology imposed by the framework.

One example of opinionated framework is Ruby on Rails. PHP frameworks that are inspired in Ruby On Rails tend to be also opinionated.

Opinions are not Facts

Well this article is just about my opinion and my experience of as developer that has been creating software for several decades now.

But opinions are just that, points of view of specific people. Expressing an opinion does not mean it is the only way to interpret the facts.

Just like the Tiobe Index people expressed their opinion stating that PHP popularity growth was due to Zend Framework 2 release last year, other people may express a different interpretation of the facts.

What do you think? Do you have a different opinion about what was discussed in this article? Post a comment to tell what you think.

Quake hits northwest China; 75 dead

(CNN) — Rescue teams are scrambling to reach the site of Monday morning’s strong and shallow earthquake in northwest China that has killed at least 75 people, according to state media.
Another 584 people were injured in the quake which tore through Gansu Province, state media reported.
The quake hit along the border of two counties — Min and Zhang — at around 7:45 a.m. local time, according to state news agency Xinhua.
Emergency services are converging on the area, including the Red Cross Society of China, which is sending 200 tents and other supplies to shelter and sustain those left without homes.
According to state broadcaster CCTV, Chinese President Xi Jinping has urged crews to prioritize the rescue of survivors and minimize casualties.
The original quake and powerful aftershocks caused roofs to collapse, cut telecommunications lines and damaged a major highway linking the provincial capital of Lanzhou to the south, according to the China Daily newspaper.
© NAVTEQ 2012 Terms of Use

More than 300 armed police troops and 64 heavy machines have been dispatched to repair National Highway No. 212, the paper reported. Train services in the area have also been suspended.
Rescue efforts are expected to be hampered by heavy rain that’s soaked the region in recent weeks. More rain is forecast and experts have warned about potential landslides.
According to the Gansu Provincial Seismological Bureau, the quake registered a magnitude of 6.6, however the U.S. Geological Survey said it was a 5.9-magnitude tremor, which struck at the relatively shallow depth of about half a mile (1 kilometer).
The epicenter was eight miles (13 kilometers) east of Chabu and 110 miles (177 kilometers) south-southeast of Lanzhou, the USGS said.
Tremors were still being felt from the quake, Xinhua said, quoting sources within the Min County government. Locals said buildings and trees shook for about a minute.
Residents within the earthquake zone took to Weibo — China’s version of Twitter — soon after to describe how the earth shook.
“This morning at 7:40 I was brushing my teeth, all of a sudden everything shook for a few moments, I thought I didn’t get enough sleep last night and was feeling dizzy,” @wyyy wrote. “Turns out it was an earthquake, sigh, seems that with the huge rain downpour outside, we really don’t know how much longer this planet is going to let us live here.”
Another, @dengdjianjyany, said: “Gansu earthquake. So many natural disasters in so short a time, another flood, another landslide, another earthquake, another something. And it’s not finished, my God ~ is there any safe place left? Wish everybody a life of peace”
@Heidiping: “Another earthquake, life really is fragile, survivors, be at peace!”

 

Get any Website Page Title From URL in PHP

Hey guys,here below describe the how to get the page title form any website page using  URL. Here for getting the page title we are using the file_get_contents function.This one also achieve using fopen( ) but in some servers disabled this function now a days due to some security reasons.

Here below shows the PHP code to get the page title form the URL.

<!--?php
function pageTitle($page_url)
{
     $read_page=file_get_contents($page_url);
     preg_match("/<title.*?>[\n\r\s]*(.*)[\n\r\s]*<\/title>/", $read_page, $page_title);
      if (isset($page_title[1]))
      {
            if ($page_title[1] == '')
            {
                  return $page_url;
            }
            $page_title = $page_title[1];
            return trim($page_title);
      }
      else
      {
            return $page_url;
      }
}

?>

Jquery Timeago Implementation with PHP.

Nowadays timeago is the most important functionality in social networking sites, it helps to updating timestamps automatically. Recent days I received few requests from 9lessons readers that asked me how to implement timeago plugin with dynamic loading live data using PHP. In this post I am just presenting a simple tip to implement timeago in a better way.

Why Live Query
LiveQuery utilizes the power of jQuery selectors by binding events or firing callbacks for matched elements auto-magically, even after the page has been loaded and the DOM updated.

Code
Contains javascipt code. $(this).timeago()- here this element is refers to timeagoclass selector of the anchor tag.

 

// <![CDATA[
javascript” src=”js/jquery.min.js”>
// ]]>
// <![CDATA[
javascript” src=”js/jquery.livequery.js”>
// ]]>
// <![CDATA[
javascript” src=”js/jquery.timeago.js”>
// ]]>
<script type=”text/javascript”>
$(document).ready(function(){
$(“.timeago”).livequery(function() // LiveQuery
{
$(this).timeago(); // Calling Timeago Funtion
});
});
</script>

//HTML & PHP Code
<!–?php
$time=time(); // Current timestamp eg: 1371612613
$mtime=date(“c”, $time); // Converts to date formate 2013-06-19T03:30:13+00:00
?>

You opened this page <a href=’#’ class=’timeago’ title=”<!–?php echo$mtime; ?>“></a>

 

Login with Facebook using PHP SDK in CakePHP

Here we used PHP SDK 3.0 and CakePHP 2.X for the process of authentication and authorizing users for your app.

For Creating an App, which you can obtain from the App Dashboard.
You need App Id and App Secret for integration of the facebook login in cakephp.

In this CakePHP module we included the Facebook PHP SDK 3.0 in vendors of the app directory.And we define Some variables in Core.php

And We create one file which is facebook.php in config folder for the define of AppId and Appsecret.

$config = array(

  'Facebook' => array(

    'appId' => 'YOUR APP ID',

        'secret' => 'YOUR APP SECRET',

   )

);

We create one Controller which is FacebookCpsController.php

<?php

App::uses('Controller', 'Controller');

App::import('Vendor', 'Facebook',array('file'=>'Facebook'.DS.'facebook.php'));

class FacebookCpsController extends AppController {

    public $name = 'FacebookCps';

    public $uses=array();

    public function index(){

        $this->layout=false;

    }

    function login()

    {

        Configure::load('facebook');

        $appId=Configure::read('Facebook.appId');

        $app_secret=Configure::read('Facebook.secret');

        $facebook = new Facebook(array(

                'appId'     =>  $appId,

                'secret'    => $app_secret,

                ));

        $loginUrl = $facebook->getLoginUrl(array(

            'scope'         => 'email,read_stream, publish_stream, user_birthday, user_location, user_work_history, user_hometown, user_photos',

            'redirect_uri'  => BASE_URL.'facebook_cps/facebook_connect',

            'display'=>'popup'

            ));

        $this->redirect($loginUrl);

    }

    function facebook_connect()

    {

        Configure::load('facebook');

        $appId=Configure::read('Facebook.appId');

        $app_secret=Configure::read('Facebook.secret');

         $facebook = new Facebook(array(

        'appId'     =>  $appId,

        'secret'    => $app_secret,

        ));

        $user = $facebook->getUser();

        if($user){

            try{

                $user_profile = $facebook->api('/me');

                $params=array('next' => BASE_URL.'facebook_cps/facebook_logout');

                $logout =$facebook->getLogoutUrl($params);

                $this->Session->write('User',$user_profile);

                $this->Session->write('logout',$logout);

            }

            catch(FacebookApiException $e){

                error_log($e);

                $user = NULL;

            }

        }

       else

       {

            $this->Session->setFlash('Sorry.Please try again','default',array('class'=>'msg_req'));

            $this->redirect(array('action'=>'index'));

       }

   }

   function facebook_logout(){

        $this->Session->delete('User');

        $this->Session->delete('logout');

        $this->redirect(array('action'=>'index'));

   }

}

?>

Here We create two view files for the FacebookCpsController which are located in app/View/FacebookCps directory.

index.ctp

<!--DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">

xmlns="http://www.w3.org/1999/xhtml">

<head>

<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />

<title>Login with Facebook In CakePHP</title>

<?php

echo $this->Html->script('http://ajax.googleapis.com/ajax/libs/jquery/1.4.3/jquery.min.js');

echo $this->Html->script('oauthpopup');  ?>

<script type="text/javascript">

$(document).ready(function(){

    $('#facebook').click(function(e){

        $.oauthpopup({

            path: 'facebook_cps/login',

            width:600,

            height:300,

            callback: function(){

                window.location.reload();

            }

        });

        e.preventDefault();

    });

});

</script>

</head>

<body>

<?php

$ses_user=$this->Session->read('User');

$logout=$this->Session->read('logout');

if(!$this->Session->check('User') && empty($ses_user))   {

echo $this->Html->image('facebook.png',array('id'=>'facebook','style'=>'cursor:pointer;float:left;margin-left:550px;'));

 }  else{

 echo '<img src="https://graph.facebook.com/'. $ses_user['id'] .'/picture" width="30" height="30"/><div>'.$ses_user['name'].'</div>';

    echo '<a href="'.$logout.'">Logout</a>';

}

    ?>

</body>

</html>

facebook_connect.ctp

<script type="text/javascript">

window.close();

</script>

Here I used one jquery plugin oauthpopup.jswhich is used for popup
(this file is located in app/webroot/js directory)

oauthpopup.js

(function (jQuery) {
jQuery.oauthpopup = function (options) {
options.windowName = options.windowName || ‘ConnectWithOAuth’;
options.windowOptions = options.windowOptions || ‘location=0,status=0,width=’+options.width+’,height=’+options.height+’,scrollbars=1′;
options.callback = options.callback || function () {
window.location.reload();
};
var that = this;
that._oauthWindow = window.open(options.path, options.windowName, options.windowOptions);
that._oauthInterval = window.setInterval(function () {
if (that._oauthWindow.closed) {
window.clearInterval(that._oauthInterval);
options.callback();
}
}, 1000);
};
})(jQuery);

In the PHP SDK 3.0,we change the facebook.php file.For the Session We uses the CakePHP core data source which is CakeSession. facebook.php file is located at app/Vendor/Facebook directory

facebook.php

//included this line the above class

App::uses('CakeSession', 'Model/Datasource');

  public function __construct($config) {

    if (!session_id()) {

//insted of session_start() we used CakeSession::start()

      CakeSession::start();

    }

    parent::__construct($config);

    if (!empty($config['sharedSession'])) {

      $this->initSharedSession();

    }

  }

ONLINE MARKETING TIPS

SEO-INTRODUCTION

Internet has become a powerful marketing source for the benefit of mankind. Many websites are available in the

internet, fulfilling various purposes. These websites need to be in the top rankings in the search engines to maintain

its popularity and to increase the volume of traffic to the site. Search Engine optimization (SEO) serves the above

purpose. If the pages of the website are optimized with high targeted key words, the rank of the site increases.

Higher the rank, higher is the amount of visitors to the site.

Maintenance of Ranks:

Search engine Optimization involves a number of techniques to increase the ranking and sales of the website

through search engines. Some of the points to be noted for Search engine optimization are,

Keywords: The web pages should be rich in content, communicative and item-specific. The web pages should

contain the highly specific keywords which are frequently searched by the users. This helps to increase the position

of the website in the search engine. For optimization purpose, the pages should be checked with keyword density

analyzers.

Link Popularity: The links in the website is marked factor which decides the ranking of the website. The number of

incoming links which conjoin to various files, directories, keywords and also to other sites is called as link

popularity.

Good Content: The content of the website should be periodically updated so that it becomes alive and effective. The

website should contain good content for the visitors to use it efficiently. Also, the content’s flow throughout the

page should be relevant. Thus clarity and relevancy are the key points to be noted for search engine optimization.

Pay Per Click: Another method of increasing the website’s popularity is pay per click advertisements. According to

this method, the website owner maintains an agreement with the search engine on a specific keyword. Every time

when a user clicks the keyword, the owner is supposed to pay a specific amount mentioned in the agreement. Thus

the ranking of the site is increased followed by good volume of traffic.

Accordant Title Tags: Relevant title tags and meta tags should be given to the web page for user convenience. The

title tags should be shorter in length with 6-8 words and should not be too critical to analyze. The description tag is

also required to describe briefly the content of the web page. Readability will also increase the number of visitors to

the site.

Web Design Factors: The factors involving web site design also affects the ranking of the website. Some of them are;

Frames: Certain search engines are not compatible using frames. For the website which uses frames, they should

also use NOFRAMES section in each page to avoid the above said backward compatibility of certain search

engines.

Better Indexing: Avoiding graphics in the web pages containing keywords will help in better indexing of the search

engines. If the html code is less, then the search engine can access it faster and easier. Search engines are not

comfortable with the pages which are more than 100 Kbps.

Things to be Avoided: Flash should be avoided in a web page since it takes more time to explain a single concept

and also to load. PDF s should be avoided since there is no summary of the concept in the HTML. This reduces the

ranking of the website. Frames also should be avoided.

It is better to create the website with the following guidelines rather than to alter it depending upon the

consequences. Thus, care should be taken to during creation and maintenance of the website to place it in the higher

position of the search engine.

BASIC SEO BASIC SEO STEPS

• 1. Choose relevant keywords for your site: It must be ensured that keywords chosen reflect the site’s purpose and

  content. Keywords and phrases which your target audience searches for should be selected. There is no point in

  using keywords or key phrases which nobody searches for. Any site needs targeted traffic and thus make sure that

  only relevant audience which may benefit or buy products from your site visits. So choose your keywords wisely.

  There are various keyword research tools – both free and paid which may help you in selecting the best keywords for

  you.

• 2. Keyword rich relevant content: A website should have excellent content reflecting the sites purpose and

  intentions. Care should be taken that keywords and phrases are not stuffed in the content. Keyword stuffing maybe

  construed as spamming by search engines.

• 3. Proper use of Title tags: Any webpage should have title tag with the keywords that you have chosen. This is

  single most important aspect of search engine optimization.

• 4. H1 tags with keywords for content titles: Content titles should have targeted keywords using H1 tags.
• 5. Link optimization: Placing targeted keywords into the links is an important factor because search engine robots

  read the links as they crawl the webpage. Their algorithms understand the association between the anchor text and

  the page that has been linked.

• 6. Image Optimization: A SEO Consultant must also ensure that images used in the website have descriptive,

  keyword-rich alternative attributes (alt) that are useful for visitors and search engines alike.

• 7. Sitemap: Sitemap with text links to all the pages of a website is very important to ensure that search engines bots

  crawl every webpage.

• 8. Directory structure: A SEO specialist should ensure that website should have a flat directory structure.
• 9. A website should be listed in open directory. And as part of regular site SEO maintenance a site submitted to

  trusted, human-reviewed online directories.

• 10. Meta tags: All the web pages in a site should have keyword-rich Meta descriptions. Though, their importance

  has decreased in last few years, using them appropriately is advisable.

BELOW, SOME HIGHLIGHTS (VIA SEARCH ENGINE LAND). BELOW, SOME HIGHLIGHTS (VIA SEARCH ENGINE LAND).

• Rather than rankings and traffic, focus on conversions – that is, impact on revenue – as measures of success.
• Calculate the ROI of our organic traffic as you would do for all other medium. Free organic traffic is
  possible, but investments are needed to attract masses and make changes to website, so you should invest
  resources, either with an agency or in-house people. Taking all the expenditure into account will give you
  an idea of how much profit you are getting from your organic traffic.
• Keep in mind the possible downfalls of making your site focused on conversions. An often repeated truism
  in SEO circle is that content is all important when it comes to SEO. Yet there is a trade-off between content
  and usability or design; you should neglect neither. Including more content on the page should not hurt the
  conversions of the website.
• Choose carefully and optimize SEO landing pages. Landing page optimization is as important in paid
  search campaigns as in organic SEO campaigns; both should be highly efficient in converting incoming
  traffic. A useful tool to test the success of SEO landing pages before you target them is Ad Words.
• Optimize the snippet that appears on the search results page. This is the user’s first interaction with your
  website, and ultimately may determine the click through rate from visitors coming from search engines.
• Use internal search to expand your keyword targeting on search engines and to give customers what they
  are looking for. Optimizing SEO by measuring the success of keywords bringing traffic to the website is
  great, but by doing that you lose a precious source of keywords your customers are typing in your website,
  i.e. your internal site search. This is what they are really looking for, and you should check if you are
  targeting those keywords.

PLEASE READ THIS CAREFULLY

• URL Names – include relevant keywords – unique to each page.
• Robots.txt – A file which permits or denies access to robots or crawlers to areas of your site.
• Navigation Structure – Keep it simple.
• Meta Tags – Title and Description. – Unique detail for each page, related to page content.
• H1 Tags – Use for the short on page content description.
• H2 and H3 Tags- Use for Headings for sub category’s within the Content
• Page Content – Critical Component.
• Keyword Visibility – Within page Content.
• Image Alt Tags – Helps with Accessibility.
• Privacy Policy – Assures trust and confidentiality.
• The site should confirm to the W3C standards.
• Create and submit sitemap’s – formatted in either .xml -.htm – .txt.
• Create and submit RSS feeds to relevant feed directory’s
• Create and submit Articles
• Find relevant websites within the same market sector or niche and form a link partnership.
• Submit your website to relevant or industry related directory’s.
• A link exchange should be formed by utilising relevant keyword Anchor Text.
• Utilise relevant Social Networks and Forums related to your Market Sector.
• Utilise Blog sites relevant to your Market Sector.

SEO WORKS IN BRIEF:

• Pre-optimization analysis of search engine readability, search engine saturation, domain name age and
  reputability

• Keyword Effectiveness Index (KEI) research
• Competitive analysis (includes SEO analysis of competitors’ websites and comparing their SEO features
  with yours) upon request
• Site code enhancement (increasing keyword density, optimizing Meta tags, titles and other HTML elements
  such as alt-tags, etc)
• URL optimization – making your urls search engine friendly
• Manual submission to all major directories and search engines (if necessary)
• XML and HTML sitemaps, robots.txt and robots Meta tags. Ensuring full website crawl ability and
  synchronization of website structure and content updates with major search engines upon request
• Submission to Google Base, data feed updates, optimization upon request upon request
• Local search marketing – submission to Google Local, Yahoo Local, Super pages, Yellow pages,
  CitySearch and more. Local search optimization. Upon request upon request upon request
• Article submission, website reviews, blog advertising (blogvertising), and social book marking
• Featured listings in hand-picked online directories upon request upon request upon request

ONLINE MARKETING

SEO STRATEGIES & SYSTEMATIC SEO

SEO = ON PAGE OPTIMIZATION + LINK BUILDING + QUALITY CONTENT &

SERVICES

SEO – INTRODUCTION
SEARCH ENGINE OPTIMIZATION
IMPROVES TRAFFIC / INCREASES VISITORS
OPTIMIZING OUR WEBSITE SEARCH ENGINE FRIENDLY
ZERO SEO
PRE-ANALYSIS REPORT
PROPMOTIONAL ARTICLES
PROFESSIONAL VIDEO
MAKE YOUR WEBSITE READY
KEEP YOUR KEYWORDS & TAGS READY
SEO – DAY 1
SITE SUBMISSION (Google, yahoo, bing, ask)
YMAIL & GMAIL
BLOGSPOT & WORDPRESS
TWITTER
SMS CHANNEL
GOOGLE SITE
LOCAL BUSINESS
SEO – WHILE IN PROGRESS
SEO UPDATIONS – LINK BUILDING + PROMOTIONAL EMAILS & SMS + OTHER
ONLINE CAMPAIGNS & SEO REPORT
SEO – SUCCESS SCORE
ANALYTICS
WEBMASTER
ALEXA
GRADER.COM
SEO ADD-ONS
BASIC SEO TIPS
TRY TO USE COMMON USER NAME
TRY TO USE COMMON EMAIL ADDRESS (COMPANY)
TRY TO USE COMMON PASSWORD (ALPHA-NUMERIC)
ON-PAGE OPTIMIZATION
CONTENT REVIEW
META TAG OPTIMIZATION
URL+CSS+FEED VALIDATION (w3 standards)
0FF-PAGE OPTIMIZATION
LINK BUILDING
OTHER ONLINE PROMOTIONAL CAMPAIGNS
LINK BUILDING – HAS NO LIMIT
ARTICLE SUBMISSION
POST CLASSIFIEDS
FORUM & GROUP DISCUSSION
Q & A WEBSITES
BLOGS & COMMENTS
EXCHANGE LINKS
PRESS RELEASE
SOCIAL BOOKMARKING
ADVERTISE ON ROI WEBSITES
IMPORTANT DIRECTORIES
INDEPTH SEO
RSS FEEDS
ROBOTS.TXT
WEBSITE OPTIMIZER
KEYWORD DENSITY
SEO TEAM
SEO TEAM HEAD
WEB DEVELOPER
CONTENT WRITER
SOCIAL BOOKMARKING
UPDATE WORKS
KEYWORD RESULTS
ONPAGE OPTIMIZATION
LINK BUILDING
CONTENT (KEYWORD DENSITY)
DOMAIN NAME
HITS/TRAFFIC
CONVERSION FORM
DOMAIN AGE
SEO FOOTNOTE STANDARDS
W3 STANDARDS
SEO ANGLE
STATIC & DYNAMIC SITES
CONTENT ORIENTED SITES
BUSSINESS – LEADS
APPLICATION ORIENTED
E-COMMERCE SITES
CLISSIFIEDS & REGULARLY UPDATING SITES
Back Up
Take a back up of your website.
Take a back up of your webmaster.
Take a back up of analytics.
Page Rank
Increase the number of pages.
Domain Age.
Freshness of the Content.
Inbound-Outbound Links.
Web Server & IP Address.
Speed & Load Time.
Domain Extension.

Website Visibility

On Page Optimization – SEO Basics

On page optimization is one of the very first step of SEO which every webmaster should look into.

CHAPTER: 1

OPTIMIZE THE TITLE AND META TAGS

Sample Title and Meta Tags Optimization

<title> googlecasestudy.com – get your free seo report </title>
<meta name="Description" content="get your free seo report from google case study, google case study, selvabalaji,
seo chennai" />
<meta name="Keywords" content="get your free seo report from google case study, google case study, selvabalaji,
seo chennai" />
<meta name="robots" content="index, follow" />
<meta name="revisit-after" content="7" />
<meta name="author" content="selvabalaji" />

Refer : http://www.searchenginejournal.com/on-page-optimization-a-complete-walkthrough/6746/

WordPress 3.5.2 Security Release

WordPress security team resolved seven security issues, and this release also contains some additional security hardening.

This is the second maintenance release of 3.5, fixing 12 bugs.

Go to your Dashboard » Updates and do it with 1 click.

The security fixes included:

• Blocking server-side request forgery attacks, which could potentially enable an attacker to gain access to a site.
• Disallow contributors from improperly publishing posts, reported by Konstantin Kovshenin, or reassigning the post’s authorship, reported by Luke Bryan.
• An update to the SWFUpload external library to fix cross-site scripting vulnerabilities. Reported by mala and Szymon Gruszecki.
• Prevention of a denial of service attack, affecting sites using password-protected posts.
• An update to an external TinyMCE library to fix a cross-site scripting vulnerability. Reported by Wan Ikram.
• Multiple fixes for cross-site scripting. Reported by Andrea Santese and Rodrigo.
• Avoid disclosing a full file path when a upload fails. Reported by Jakub Galczyk.

Download WordPress 3.5.2 or update now from the Dashboard → Updates menu in your site’s admin area.

DEVELOPERS : If you are testing WordPress 3.6, please note thatWordPress 3.6 Beta 4 (zip) includes fixes for these security issues.Download WordPress 3.6

 

Facebook introduces video on Instagram

NEW YORK: Facebook is adding video to its popular photo-sharing app Instagram, following in the heels of Twitter’s growing video-sharing app, Vine.

Instagram co-founder Kevin Systrom said on Thursday that users will be able to record and share 15-second clips by tapping a video icon in the app. They can also apply filters to videos to add contrast, make them black and white or different hues.

“This is the same Instagram we all know and love but it moves,” he said at an event held at Facebook’s Menlo Park, California, headquarters.

Vine, which launched in January, has 13 million users and lets people create and share 6-second video clips. Instagram has 100 million users, up from 20 million when Facebook bought the company more than a year ago. If users like it, Facebook’s move could propel mobile video sharing into the mainstream.

To use the video feature, Instagram users can tap on the same camera icon they use to snap photos. A new video camera icon will appear on the right side. Tap it and a screen with a red video button will let you record clips of sunsets, kids running in parks or co-workers staring at their computer screens.

The app will record as long as your finger is on the red button or for 15 seconds, whichever comes first. Not unlike Vine, taking your finger off the button will stop the recording, allowing you to shoot the scene from a different angle or record something else altogether. Once you have 15 seconds of footage, you can play it from the beginning and post it on Instagram to share with others.

Given Vine’s popularity, “it is perhaps more surprising that Facebook has not introduced video for Instagram sooner. There is no doubt Twitter will move quickly to up the ante on Vine and this could undercut Facebook’s efforts with video on Instagram,” said Eden Zoller, principal consumer analyst at Ovum, a technology research firm.

Step-by-Step guide to Facebook Conversion Tracking

Step 1: Once you log in to your ‘Ads Manager’ tab, click on the Conversion Tracking button on the left side bar.

Step 2: Then click on the ‘Create Conversion Pixel’ tab to begin the process.

Step 3: You will be directed to this pop-up, which will ask you for a:

1. Name: An appropriate name will help you remember what you are tracking. (Example: Lead Generation – GATE Ad)

2. Category: This will help you decide the type of action that you want to track on your site. You can choose from the following:

1. Checkouts

2. Registrations

3. Leads

4. Key Page Views

5. Adds to Cart

6. Other Website Conversions

(For the purpose of this example, we have selected ‘Leads’).

Step 4: You will be able to see a pop-up window with a JavaScript code. This is the code that you will have to add to the page where the conversion will happen. This will let you track the conversions back to ads which you are running on Facebook.

The code should be placed on the page that a user will finally see when the transaction is complete.

Here is the tricky part. The code should not go on all pages. For that matter, it should not even go to the landing page of your product. The code should be placed on the page that a user will finally see when the transaction is complete.

For Example: If you want to track when students register for your GATE coaching, paste the code on the registration confirmation page/thank you page and not on the form that they need to submit.

How do you confirm that your conversion is working properly?

1. Check that the javascript snippet has been placed on the correct conversion page. Visit the page where the pixel has been embedded, right click and go to ‘View Page Source’ to find the pixel. The code should have the tag of the HTML. See image below.

2. Check that Facebook is receiving the conversion events from your website. Go to the conversion tracking tab in your Ads Manager account. There you will see a list of the conversion tracking pixels that you have created. If the conversion tracking pixel has been successfully implemented and a conversion event has been recorded, it will be reflected in the Pixel Status column. If the status shows active, it means that the page which contains the pixel has been viewed by users. If it shows inactive, it means that over the last 24 hours, the page with the pixel has not been viewed.

3.Later, when you  create your Facebook ad , you need to check the track conversions box under the campaign, pricing and schedule tab to enable tracking.

How to create Facebook Ads in 8 Steps

Like Facebook says it, “Over 1 billion people. We’ll help you reach the right ones.”

The ultimate goal for any marketer/business owner is to convert his leads into customers. However, for leads to convert, you need to get hold of them first, right? Running ads on social media biggie, Facebook is a time tested approach to grab attention and get more leads for your business.

There are multiple ways to run ads/promoted posts on Facebook. Today, I will discuss how to create Facebook ads in 8 simple steps. Let us take the example of a GATE coaching institute trying to capture student leads through Facebook. For those of you who don’t know, GATE stands for Graduate Aptitude Test in Engineering, and is an all India examination for Engineering in MSc, MTech and PhD programmes. (This article is relevant for Facebook beginners).

Here is how to create Facebook ads

Step 1 – Logging into Facebook

Log into your Facebook account using your personal or business profile and go to the ‘Advertise’ page. You will get this in the drop down menu next to the settings button on your home page.

Step 2 – Start Creating Your Ad

You will be led to this page as shown below. Click on the “Create an Ad” tab to begin the process of creating an ad for Facebook.

Step 3 – Select Facebook Page/Landing Page to Promote 

The words, ‘What do you want to advertise?’ in the next section are pretty much comprehensible. This is where you choose the place, page, app or event that you would like to promote. For example: Here we are advertising a page which is dedicated toward GATE coaching.You can also add your own URL or landing page. Check out how you can create a Facebook Landing Page for lead capture.

Step 4 – Set the Ad Objective

Your next step is named, ‘What would you like to do?’ Here you can choose to:

1. Get more page likes: Drive more Facebook users to your ad/page.
2. Promote page posts: Promote a particular post out of all the posts that you have made on your page, ex. a blog post, picture etc. This will not only enhance your reach, but also your chances to be placed in news feeds – the center column of your home page.
3. See advanced options: Drive traffic to your website. You can configure your advanced creative and pricing options. This is so intricate that you can also bid for the number of clicks on a particular post. (Remember, each category is different and offers different features to help you target your audience better.)

Since our main goal here is to collect leads and get better control over our ads, we will opt for the ‘See Advanced Options’. 

Step 5 – Create the Ad copy 

You begin designing ‘Your ad’ here. FB ads are simple, comprising 25 character headline and a 90 character description. You can also add a thumbnail photograph measuring 100 pixels x 72 pixels here. Make sure to keep it very relevant for your audience. For instance, if you are a GATE institute, this would be a good ad copy:

Looking for Best Coaching for GATE? Join Now – 1 Week Free Trial Period!

You can then set the landing page of the ad. For instance, you can choose to land the visitors on your Facebook Page’s timeline, or a lead capture page (when you are aiming at lead capture, it is recommended that you set a landing page, instead of directing people to the timeline). Here’s how you can create one and the image on your right shows how your ad will look.

*Do go through these guidelines before you create your ad copy.*

Step 6 – Choose your Audience

Next, you narrow down your target audience under the ‘Choose your audience’ category. Before we begin, in the image shown below, see the number of people under ‘Audience’ section before the filters have been set.

This is the most important step, as this is where you choose your perfect target.

1. Location: You can micro target by location (state/city/zip code). Ex: Students on Facebook giving GATE ‘14 exams will be India specific only. If you are a physical institute based in Bangalore, you might want to choose by city: Bangalore, Nelamangala, Hosur etc.
2. Age: You can also target by age. Ex: GATE will mostly include students who have completed/ pursuing their B.Tech – 22-24 years.
3. Gender: You can also choose gender, based on the kind of ad you are advertising. Here, since we are talking about exam specific ads, gender will be categorized as ‘All’.
4. Precise Interests: Under the ‘Precise Interests’ section, you can choose interests that you are looking for in your target audience. In this case, your interests can be Engineering, IIT, studies etc. Once you have entered precise interest, you don’t have to choose the broader interest.

If you have opted for the ‘Advanced options’ under the ad category, you can also detail down to relationship status, languages spoken, college attended and workplace.  By the process of trial and error, you can boil down your audience from a whopping 167 million users in the US to as few as 1 lakh people in India or a particular city.

Now, take a look at the image shown below which shows the targeted audience once the filters have been set.

Step 7 – Campaign Pricing and Schedule Options

This step is ‘Campaign, Pricing and Schedule’ for your Facebook ad.

1. Choose the currency, country and time zone in which you are placing your ad.
2. The ‘New Campaign Name’ should be distinct and definite.
3. Next, choose how much you are willing to spend for your ad campaign. You can choose from a daily budget or a lump sum amount that you will spend for as long as the ad runs. (Payments on Facebook are either pay-per-click – you pay every time someone clicks your ad or per thousand impressions – you pay every time 1000 people see your ad.) We have opted for the Pay-per-click payment service.

Step 8 – Review your Ad

Once you ‘Review your ad’, you will be able to see the details of your ads that you have fed and how your ad will look. Next, you will be prompted to make payments for your ad. You can use a credit/debit card, PayPal or Facebook ad coupon.

Facebook will hold your ad for review for a minimum of 24 hours. Your ad will either appear in news feeds or in the right column of any page in search results.Later, you can use the ‘Ads Manager tool’ to keep track of your ads’ progress.

So, this is how to create a Facebook ad: Basic News-feed ad. Be creative, think outside the box and you are good to go. For further queries, please do visit Facebook’s Help Centre or leave us a comment and we will get back to you ASAP.

 

Important security bulletin for WordPress users

A large distributed brute force attack against WordPress websites is understood to be occurring recently across the internet. A large botnet with thousands of attacking servers is attempting to log in by cycling through different usernames and passwords to get into the WordPress Admin dashboard. This is a global attack which is affecting thousands of servers globally.

To ensure that your websites are secure and safeguarded from this attack, we recommend the following steps to be implemented immediately if you are using WordPress:

1) Update your WordPress installation to the latest available version. If you have any plugins and themes installed under WordPress, please make sure that you update them to the latest version as well.

2) Use a strong alphanumeric password for your WordPress Admin login. You can use a password generator like http://www.strongpasswordgenerator.com

3) Password protect the WordPress admin directory (wp-admin) so that it will have an additional protection. You can do that through cPanel > Security > Password Protect Directories

Note: If it breaks the Ajax functionality or shows 404 errors in the dashboard, you may have to add the following in .htaccess file:
Order allow,deny
Allow from all
Satisfy any

4) If you have a static IP address, you can lock down the WordPress Admin access using .htaccess file with the following rules:
RewriteEngine on
RewriteCond %{REQUEST_URI} ^/wp-login\.php(.*)$ [OR]
RewriteCond %{REQUEST_URI} ^/wp-admin$
RewriteCond %{REMOTE_ADDR} !^72\.72\.72\.72$ [OR]
RewriteCond %{REMOTE_ADDR} !^72\.72\.72\.73$ [OR]
RewriteCond %{REMOTE_ADDR} !^72\.72\.72\.74$
RewriteRule ^(.*)$ – [R=403,L]

(Replace 72.72.72.72, 72.72.72.73, 72.72.72.74 with your actual PC IPs)

5) Install security plugins like:
http://wordpress.org/extend/plugins/limit-login-attempts/
http://wordpress.org/extend/plugins/better-wp-security/

 

PHP Innovation Award Winner of 2012

The PHP Programming Innovation Award Winner of 2012 was announced. An interview with the winner, Karl Holz from Canada, was one of the main topics of the episode 33 of the Lately in PHP podcast conducted by Manuel Lemos and Ernani Joppert.

They also discussed the usual batch of PHP topics of interest like Zend Optimizer+ source code that was released, the PHP 5.5 feature freeze and roadmap, as well an article that compares PHP to an Hobbit, as well other languages to Lord Of The Rings story characters.

Listen to the podcast, or watch the podcast video, or read the transcript to learn about these and other interesting PHP topics.

WordPress Tips and Tricks

I have some Wp tips and tricks

• When you do a return in a post or page, you always get a double space. If you want it single, simply press on your keyboard.
• Creating a powerful password for your admin login is the first step in making your site more secure. The second is to change that password monthly.
• To get your readers to click through to your full post, stop it at exactly the spot where they will be most curious to read the next sentence. Every post has such a spot (or it should). To take advantage, stop the post there and insert the “read more” tag.
• If you have unused plugins or themes installed, and have not activated, delete them. This greatly beefs up site security.
• If you are looking for a WordPress developer to create your site, your first question should be: “Do you know php?” If they claim to be a developer (not a designer), but their answer is no,  run!
• Don’t use a widget because it’s cool and shiny. Use it because it is useful to your reader.
• Whether it’s your WordPress blog or website, make sure that people are able to contact you. Don’t hide your contact info in size two font in the footer of the page. Make a separate, highly visible contact page.
• Remember, it’s WordPress. Capital W, capital P, no space between. If you land on a site and they call themselves a WordPress expert, but spell the name wrong, beware.
• When inserting a photo into your post or page, don’t forget the alt (alternate) tag. This is what Google looks for when it’s indexing images on the web and the big G doesn’t like a site with alt tags missing.
• If you have chosen to block search engines in your privacy setting during the construction of your blog or website, remember to turn it back on when you go live. Because that little sucker blocks them good.
• Keeping your plugins up-to-date is just as important as keeping your WordPress version up-to-date.
• Do you want to change your homepage to a static page rather than your blog? Can’t figure out what to do? Create a page for your homepage and one for your blog. Then go to settings >reading and change the settings on the “front page displays.”
• If you are self-hosted, back up your database and all your files regularly. Hear that? Back up, back up!
• Think about the theme you choose for your blog or website. Does it meet all your needs? Does it allow your site to grow as your business grows? Because if you decide to switch themes down the road, chances are it’s not a simple one-click process.
• If you fly off the handle or rant in a blog post, remember, the moment you hit that publish button, it appears on the web and to your RSS subscribers. If you are angry when you write a post, it’s always best to save it as a draft and revisit it later for one last look.
• Use a photo to provoke emotions in your blog post. Not only will you attract more readers, but they will remember your content longer.
• If you have only one row of tools when you are creating a page or post, simply click on the far right button, “show kitchen sink,” and you will get a whole second row of tools.
• If you are still using the default “admin” for your user name, it’s time to get rid of it. Create a new one, then delete the old one, assigning all posts and pages to your new user name. Otherwise you are giving hackers 50% of your login info.
• If you cannot find an option on your edit post or page window, check the tab “screen options” in the upper right corner. That feature may be hidden.
• To expand your editor window, grab the lower right, ridged corner and drag it.
• Be careful when you underline text. Readers still have a habit of thinking any underlined text is a link.
• Remember to turn off your comments on static pages. No one wants to comment on your about or contact page.
• Remove or replace the default blog tagline under your general settings. Otherwise, people will see that generic message that says, “Just Another WordPress Site.”
• And lastly, don’t be taken in by over-promises.  Like most worthwhile things, WordPress has a learning curve.

Export html to ms excel file in php

In this article,I will explain how to export html to excel(.xls) file. we are going to export an HTML table (or any html data) to a MS Excel document as it is displayed on the HTML page.
it is very easy to export HTML data to excel in PHP. Lets see Below code

<!–?php

if(isset($_POST[‘excel’]) && $_POST[‘excel’])

{

# Download Excel (.xls) File…

header(‘Content-Type: application/force-download’);

header(‘Content-disposition: attachment; filename=ExportHtmlToExcel.xls’);

header(“Pragma: “);

header(“Cache-Control: “);

echo $_POST[‘excel’];

exit();

}

?>

<html>

<head>

<script>

function getHtmlData()

{

$(“#excel”).val(‘<table border=”1″>’+$(“#info”).clone().html()+'</table>’);

return true;

}

</script>

</head>

<title>Export HTML to Excel in PHP</title>

// <![CDATA[
src=’http://ajax.googleapis.com/ajax/libs/jquery/1.4.2/jquery.min.js’&gt;
// ]]>

</head>

<body>

<form method=”post” onSubmit=”javascript:return getHtmlData()”>

<table border=”1″ id=”info”>

<tr>

<th>First Name : </th>

Last Name :

</tr>

<tr>

Test First Name

<td>Test Last Name</td>

</tr>

</table>

<input type=”hidden” id=”excel” name=”excel” value=””>

<br><br>

<input type=”submit” value=”Export HTML to Excel”>

</form>

</body>

</html>