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How to Hunt for a Job Using Social Media

March 14, 2014 Leave a comment

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Securing a job is the tough part, but scouting an open position? All it takes is a strategic scroll through your favorite social media accounts.

Sites like Twitter and Facebook can be fun and frivolous, but they’re also viable business opportunities. Plumbing through accounts, hashtags and personal pages could help launch next potential career.

Want to find a writing opportunity in a town near you? Just look up a hashtag on Twitter. Want to stay up to date with a company’s career openings? “Like” them on Facebook. Want to create a beautiful resume that’ll catch a recruiter’s or hiring manager’s eye? Head over to Pinterest.

Here’s how to land your perfect job via social media.

1. Twitter
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In 140 characters or less, Twitter can help you find your dream gig. It’s teeming with job applications and professional networking pages, if you know where to find them.

a. Searches: Use that search bar to look for terms that apply to the job you want. For best results, type in words like “jobs,” “hiring” and other specifics that apply to your desired field and location; for example, “writer” and “New York City.”

b. Hashtags: Typing #jobs and #hiring will result in a plethora of tweets from those seeking employees. Employers who want to cast a wide net will often tweet out job applications, with accompanying hashtags.

c. Tweet often: Though it depends on your career of choice, tweeting is a great way to network with like-minded folks in your profession. Follow businesses and people you’re interested in and don’t be afraid to send them the occasional tweet. (On that note, make sure your Twitter account is polished and professional).

d. Follow away: There are dozens and dozens of Twitter accounts dedicated to posting job applications. Go to the search bar and type in “jobs,” then click “People” on the left-hand side. You’ll soon see all the Twitter accounts with “jobs” in the username and can gleefully press the “Follow” button.

2. Facebook
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Facebook is an undeniable social media juggernaut. According to its representatives, these are the top tips for trying to get a job through Facebook:

a. “Like” some pages: Most companies strive for dynamic social media presences, and Facebook Pages are engagement 101. By “Liking” them, you can get daily updates about their activity. Plus, they will likely post links to available job applications.

b. Private/Public: Take a thorough look at your privacy settings on Facebook, and make sure you know exactly how others view your Timeline. However, you should consider setting your work and education info public, enabling others to see your professional history.

c. Stay updated: Make sure all of your work and education info is up to date and reflects your current position and past experience.

d. Add “Professional Skills:” A few months ago, Facebook added a “Professional Skills” portion to the “About” section. Underneath work and education, add skills you’ve acquired, optimizing your professional appeal.

3. LinkedIn

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Perhaps the most obvious of job hunting sites, LinkedIn is the network of choice for professionals.

a. Connect: Unlike Facebook, it’s a little less creepy to connect with strangers on LinkedIn, because everyone there is looking for networking opportunities. Connect to people who have careers you’re interested in, and search around for those who might only be one degree away from you. For inspiration, check out the member stories portion of LinkedIn’s blog, where users share their success anecdotes about networking through the site.

b. Jobs Board: Not only does the site provide you with advice and connections, but it also has a jobs board highlighting available opportunities in nearly every field.

c. Endorsements and recommendations: There’s a portion of your profile dedicated to glowing recommendations and endorsements from your peers. Try to get as many as you can, and your page’s likability will instantly boost.

d. Share more: According to LinkedIn’s Career Expert, Nicole Williams, sharing articles or content with your network boosts your chances 10 times for getting contacted by a recruiter. When you share content, it proves your knowledge in the industry.

e. List all the things: Your profile is 12 times more likely to be viewed by a hiring manager if you have a detailed list of work experience, Williams says. The more robust your profile is, the more experienced and hirable you look.

4. Tumblr

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You can use Tumblr, that vast Internet playground of GIFs and rabid fandoms, for help in the job search.

a. Search tags: In the search bar, look for tagged terms like “hiring” and “jobs.” It’s a bit harder to separate the wheat from the chaff in the tag-happy blogging community, but you’ll still be able to find plenty of cool companies advertising open jobs via Tumblr.

b. Start Tumbling: This is especially important if you’re the creative type. A Tumblr account attuned to your interests, and full of your own original content, automatically ups your unique appeal to employers. In addition, a good Tumblr following can lead to job offers from employers who happened to stumble upon your site.

5. Pinterest

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Yes, Pinterest is more than just a pretty place to find wedding inspiration and delicious recipes.

a. Pin your résumé: Tired of the standard, one-sheet format? Use a Pinterest board to “pin” your résumé. You can highlight certain aspects of your experience and add photos and links. See Rachael G. King, a social media manager at Sidecar who created a “living résumé.”

b. Follow these pages: For a never-ending well of job tips and opportunities, follow these seven helpful Pinterest boards.

Step-by-Step guide to Facebook Conversion Tracking

Step 1: Once you log in to your ‘Ads Manager’ tab, click on the Conversion Tracking button on the left side bar.

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Step 2: Then click on the ‘Create Conversion Pixel’ tab to begin the process.

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Step 3: You will be directed to this pop-up, which will ask you for a:

1. Name: An appropriate name will help you remember what you are tracking. (Example: Lead Generation – GATE Ad)

2. Category: This will help you decide the type of action that you want to track on your site. You can choose from the following:

1. Checkouts

2. Registrations

3. Leads

4. Key Page Views

5. Adds to Cart

6. Other Website Conversions

(For the purpose of this example, we have selected ‘Leads’).

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Step 4: You will be able to see a pop-up window with a JavaScript code. This is the code that you will have to add to the page where the conversion will happen. This will let you track the conversions back to ads which you are running on Facebook.

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The code should be placed on the page that a user will finally see when the transaction is complete.

Here is the tricky part. The code should not go on all pages. For that matter, it should not even go to the landing page of your product. The code should be placed on the page that a user will finally see when the transaction is complete.

For Example: If you want to track when students register for your GATE coaching, paste the code on the registration confirmation page/thank you page and not on the form that they need to submit.

How do you confirm that your conversion is working properly?

1. Check that the javascript snippet has been placed on the correct conversion page. Visit the page where the pixel has been embedded, right click and go to ‘View Page Source’ to find the pixel. The code should have the tag of the HTML. See image below.

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2. Check that Facebook is receiving the conversion events from your website. Go to the conversion tracking tab in your Ads Manager account. There you will see a list of the conversion tracking pixels that you have created. If the conversion tracking pixel has been successfully implemented and a conversion event has been recorded, it will be reflected in the Pixel Status column. If the status shows active, it means that the page which contains the pixel has been viewed by users. If it shows inactive, it means that over the last 24 hours, the page with the pixel has not been viewed.

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3.Later, when you  create your Facebook ad , you need to check the track conversions box under the campaign, pricing and schedule tab to enable tracking.

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How to create Facebook Ads in 8 Steps

June 6, 2013 3 comments

Like Facebook says it, “Over 1 billion people. We’ll help you reach the right ones.”

The ultimate goal for any marketer/business owner is to convert his leads into customers. However, for leads to convert, you need to get hold of them first, right? Running ads on social media biggie, Facebook is a time tested approach to grab attention and get more leads for your business.

There are multiple ways to run ads/promoted posts on Facebook. Today, I will discuss how to create Facebook ads in 8 simple steps. Let us take the example of a GATE coaching institute trying to capture student leads through Facebook. For those of you who don’t know, GATE stands for Graduate Aptitude Test in Engineering, and is an all India examination for Engineering in MSc, MTech and PhD programmes. (This article is relevant for Facebook beginners).FB-1

Here is how to create Facebook ads

Step 1 – Logging into Facebook

Log into your Facebook account using your personal or business profile and go to the ‘Advertise’ page. You will get this in the drop down menu next to the settings button on your home page.

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Step 2 – Start Creating Your Ad

You will be led to this page as shown below. Click on the “Create an Ad” tab to begin the process of creating an ad for Facebook.
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Step 3 – Select Facebook Page/Landing Page to Promote 

The words, ‘What do you want to advertise?’ in the next section are pretty much comprehensible. This is where you choose the place, page, app or event that you would like to promote. For example: Here we are advertising a page which is dedicated toward GATE coaching.You can also add your own URL or landing page. Check out how you can create a Facebook Landing Page for lead capture.
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Step 4 – Set the Ad Objective

Your next step is named, ‘What would you like to do?’ Here you can choose to:

  1. Get more page likes: Drive more Facebook users to your ad/page.
  2. Promote page posts: Promote a particular post out of all the posts that you have made on your page, ex. a blog post, picture etc. This will not only enhance your reach, but also your chances to be placed in news feeds – the center column of your home page.
  3. See advanced options: Drive traffic to your website. You can configure your advanced creative and pricing options. This is so intricate that you can also bid for the number of clicks on a particular post. (Remember, each category is different and offers different features to help you target your audience better.)

Since our main goal here is to collect leads and get better control over our ads, we will opt for the ‘See Advanced Options’. 

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Step 5 – Create the Ad copy 

You begin designing ‘Your ad’ here. FB ads are simple, comprising 25 character headline and a 90 character description. You can also add a thumbnail photograph measuring 100 pixels x 72 pixels here. Make sure to keep it very relevant for your audience. For instance, if you are a GATE institute, this would be a good ad copy:

Looking for Best Coaching for GATE? Join Now – 1 Week Free Trial Period!

You can then set the landing page of the ad. For instance, you can choose to land the visitors on your Facebook Page’s timeline, or a lead capture page (when you are aiming at lead capture, it is recommended that you set a landing page, instead of directing people to the timeline). Here’s how you can create one and the image on your right shows how your ad will look.

*Do go through these guidelines before you create your ad copy.*

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Step 6 – Choose your Audience

Next, you narrow down your target audience under the ‘Choose your audience’ category. Before we begin, in the image shown below, see the number of people under ‘Audience’ section before the filters have been set.

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This is the most important step, as this is where you choose your perfect target.

  1. Location: You can micro target by location (state/city/zip code). Ex: Students on Facebook giving GATE ‘14 exams will be India specific only. If you are a physical institute based in Bangalore, you might want to choose by city: Bangalore, Nelamangala, Hosur etc.
  2. Age: You can also target by age. Ex: GATE will mostly include students who have completed/ pursuing their B.Tech – 22-24 years.
  3. Gender: You can also choose gender, based on the kind of ad you are advertising. Here, since we are talking about exam specific ads, gender will be categorized as ‘All’.
  4. Precise Interests: Under the ‘Precise Interests’ section, you can choose interests that you are looking for in your target audience. In this case, your interests can be Engineering, IIT, studies etc. Once you have entered precise interest, you don’t have to choose the broader interest.

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If you have opted for the ‘Advanced options’ under the ad category, you can also detail down to relationship status, languages spoken, college attended and workplace.  By the process of trial and error, you can boil down your audience from a whopping 167 million users in the US to as few as 1 lakh people in India or a particular city.

Now, take a look at the image shown below which shows the targeted audience once the filters have been set.

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Step 7 – Campaign Pricing and Schedule Options

This step is ‘Campaign, Pricing and Schedule’ for your Facebook ad.

  1. Choose the currency, country and time zone in which you are placing your ad.
  2. The ‘New Campaign Name’ should be distinct and definite.
  3. Next, choose how much you are willing to spend for your ad campaign. You can choose from a daily budget or a lump sum amount that you will spend for as long as the ad runs. (Payments on Facebook are either pay-per-click – you pay every time someone clicks your ad or per thousand impressions – you pay every time 1000 people see your ad.) We have opted for the Pay-per-click payment service.

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Step 8 – Review your Ad

Once you ‘Review your ad’, you will be able to see the details of your ads that you have fed and how your ad will look. Next, you will be prompted to make payments for your ad. You can use a credit/debit card, PayPal or Facebook ad coupon.

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Facebook will hold your ad for review for a minimum of 24 hours. Your ad will either appear in news feeds or in the right column of any page in search results.Later, you can use the ‘Ads Manager tool’ to keep track of your ads’ progress.

So, this is how to create a Facebook ad: Basic News-feed ad. Be creative, think outside the box and you are good to go. For further queries, please do visit Facebook’s Help Centre or leave us a comment and we will get back to you ASAP.

 

Upload Cover Photo to Facebook via PHP

January 4, 2013 1 comment

Here is a tutorial to upload a Cover Photo on Facebook via PHP. We will need Facebook Application ID and Secret, and Facebook files from Github.com then upload to your web space only the src  folder. Now create a file called upload.php and upload it to your web space. Open upload.php with notepad and add this code:

<?php
 
ini_set('display_errors', 1);
 error_reporting(E_ALL);

 require 'src/facebook.php';

 $facebook = new Facebook(array(
 'appId' => "xxxxxxxxxxxxxxxxxxx", //Facebook App ID
 'secret' => "xxxxxxxxxxxxxxxxxxx", // Facebook App Secret
 "cookie" => true,
 'fileUpload' => true
 ));

 $user_id = $facebook->getUser();

 if($user_id == 0 || $user_id == "")
 {
 $login_url = $facebook->getLoginUrl(array(
 'redirect_uri' => 'https://selvabalaji.wordpress.com/upload.php?cover='.$_GET['cover'].'', // Replace with your site url
 'scope' => "publish_stream,user_photos"));

 echo "<script type='text/javascript'>top.location.href = '$login_url';</script>";
 exit();
 }

 //get user album
 $albums = $facebook->api("/me/albums");
 $album_id = ""; 
 foreach($albums["data"] as $item){
 if($item["type"] == "cover_photo"){
 $album_id = $item["id"];
 break;
 }
 }

 //set timeline cover atributes 
 $full_image_path = realpath($_GET['cover']);
 $args = array('message' => 'Uploaded from hhttps://selvabalaji.wordpress.com/');
 $args['image'] = '@' . $full_image_path;

 //upload cover photo to Facebook
 $data = $facebook->api("/me/photos", 'post', $args);
 $picture = $facebook->api('/'.$data['id']);

 $fb_image_link = 'http://www.facebook.com/profile.php?preview_cover='.$data['id'].''; //redirect to uploaded facebook cover and change it
 echo "<script type='text/javascript'>top.location.href = '$fb_image_link';</script>";
?>

Now that just type in the URL of your site followed by the name of the image file and you’re done!
Example : http://yoursitename.com/upload.php?cover=selvabalaji.gif

Facebook buys facial-recognition startup

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Image representing Face.com as depicted in Cru...

Image via CrunchBase

Facebook Inc (FB.O) is paying $55 million to $60 million to buy Face.com, according to people familiar with the matter, acquiring the company that provides the facial-recognition technology used by the world’s largest social network to help users identify and tag photos.

The deal bolsters one of Facebook’s most popular features — the sharing and handling of photos — but the use of the startup’s

has spurred concerns about user privacy.

The No. 1 social network will pay cash and stock for Face.com, potentially paying as much as $60 million, two sources with knowledge of the deal said. Media reports in past weeks have pegged the transaction at $80 million to $100 million.

Neither Facebook nor Face.com disclosed terms of the deal, which is expected to close in coming weeks.

Facebook, which will acquire the technology and the employees of the 11-person Israeli company, said in a statement that the deal allows the company to bring a “long-time technology vendor in house.”

Face.com, which has raised nearly $5 million from investors including Russian Web search site Yandex (YNDX.O), launched its first product in 2009. The company makes standalone applications that consumers can use to help them identify photos of themselves and of their friends on Facebook, as well as providing the technology that Facebook has integrated into its service.

Facebook uses the technology to scan a user’s newly uploaded photos, compares faces in the snapshots with previous pictures, then tries to match faces and suggest name tags. When a match is found, Facebook alerts the person uploading the photos and invites them to “tag,” or identify, the person in the photo.

Responding to inquiries from U.S. and European privacy advocates, Facebook last year made it easier for users to opt out of its controversial facial-recognition technology for photographs posted on the website, an effort to address concerns that it had violated consumers’ privacy.

The deal is the latest in a string of acquisitions by Facebook in recent months, including the $1 billion acquisition of mobile photo-sharing service Instagram. U.S. antitrust regulators are undertaking an extended review of the Instagram deal, which Facebook expects to close by the end of the year.

Shares of Facebook, which continue to trade below the price at which they were offered during the initial public offering in May, closed Monday’s regular session up 4.7 percent at $31.41.

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