Archive

Posts Tagged ‘Tools’

My Team Plugin for WordPress

December 19, 2013 1 comment

We are  happy to release “My Team” a new WordPress to display team/staff members. You can also display a set of pictures and information in different layouts.

Nowadays, WordPress is more than just a blog. And behind such website is a team. The plugin acknowledges those guys, by creating a template which anyone can copy in his theme directory and have a page ready for the people behind it. The plugin provides the administrator with a nice interface to add/edit/delete the team members. The plugin is under active development so keep checking the page. The plugin uses the short-code given at

http://wordpress.org/plugins/wp-my-team/

Features:

You can display the entries in 4 different main ways

  1. Grid view.
  2. Grid view with Information on hover.
  3. Table list view.
  4. Number of Columns.
  5. Image Shapes and effects.
  6. Text Align.
  7. Special Settings.
  8. Image Sizes.
  9. Email Settings.
  10. Single Page Settings.
  11. Auto Generation Shortcode & PHP Function.

screenshot

Step-by-Step guide to Facebook Conversion Tracking

Step 1: Once you log in to your ‘Ads Manager’ tab, click on the Conversion Tracking button on the left side bar.

FB-1

Step 2: Then click on the ‘Create Conversion Pixel’ tab to begin the process.

FB-2

Step 3: You will be directed to this pop-up, which will ask you for a:

1. Name: An appropriate name will help you remember what you are tracking. (Example: Lead Generation – GATE Ad)

2. Category: This will help you decide the type of action that you want to track on your site. You can choose from the following:

1. Checkouts

2. Registrations

3. Leads

4. Key Page Views

5. Adds to Cart

6. Other Website Conversions

(For the purpose of this example, we have selected ‘Leads’).

FB-3

Step 4: You will be able to see a pop-up window with a JavaScript code. This is the code that you will have to add to the page where the conversion will happen. This will let you track the conversions back to ads which you are running on Facebook.

FB-4

The code should be placed on the page that a user will finally see when the transaction is complete.

Here is the tricky part. The code should not go on all pages. For that matter, it should not even go to the landing page of your product. The code should be placed on the page that a user will finally see when the transaction is complete.

For Example: If you want to track when students register for your GATE coaching, paste the code on the registration confirmation page/thank you page and not on the form that they need to submit.

How do you confirm that your conversion is working properly?

1. Check that the javascript snippet has been placed on the correct conversion page. Visit the page where the pixel has been embedded, right click and go to ‘View Page Source’ to find the pixel. The code should have the tag of the HTML. See image below.

FB-5

2. Check that Facebook is receiving the conversion events from your website. Go to the conversion tracking tab in your Ads Manager account. There you will see a list of the conversion tracking pixels that you have created. If the conversion tracking pixel has been successfully implemented and a conversion event has been recorded, it will be reflected in the Pixel Status column. If the status shows active, it means that the page which contains the pixel has been viewed by users. If it shows inactive, it means that over the last 24 hours, the page with the pixel has not been viewed.

FB-6

3.Later, when you  create your Facebook ad , you need to check the track conversions box under the campaign, pricing and schedule tab to enable tracking.

FB-7

WordPress Tips and Tricks

January 4, 2013 Leave a comment

I have some Wp tips and tricks

  • When you do a return in a post or page, you always get a double space. If you want it single, simply press on your keyboard.
  • Creating a powerful password for your admin login is the first step in making your site more secure. The second is to change that password monthly.
  • To get your readers to click through to your full post, stop it at exactly the spot where they will be most curious to read the next sentence. Every post has such a spot (or it should). To take advantage, stop the post there and insert the “read more” tag.
  • If you have unused plugins or themes installed, and have not activated, delete them. This greatly beefs up site security.
  • If you are looking for a WordPress developer to create your site, your first question should be: “Do you know php?” If they claim to be a developer (not a designer), but their answer is no,  run!
  • Don’t use a widget because it’s cool and shiny. Use it because it is useful to your reader.
  • Whether it’s your WordPress blog or website, make sure that people are able to contact you. Don’t hide your contact info in size two font in the footer of the page. Make a separate, highly visible contact page.
  • Remember, it’s WordPress. Capital W, capital P, no space between. If you land on a site and they call themselves a WordPress expert, but spell the name wrong, beware.
  • When inserting a photo into your post or page, don’t forget the alt (alternate) tag. This is what Google looks for when it’s indexing images on the web and the big G doesn’t like a site with alt tags missing.
  • If you have chosen to block search engines in your privacy setting during the construction of your blog or website, remember to turn it back on when you go live. Because that little sucker blocks them good.
  • Keeping your plugins up-to-date is just as important as keeping your WordPress version up-to-date.
  • Do you want to change your homepage to a static page rather than your blog? Can’t figure out what to do? Create a page for your homepage and one for your blog. Then go to settings >reading and change the settings on the “front page displays.”
  • If you are self-hosted, back up your database and all your files regularly. Hear that? Back up, back up!
  • Think about the theme you choose for your blog or website. Does it meet all your needs? Does it allow your site to grow as your business grows? Because if you decide to switch themes down the road, chances are it’s not a simple one-click process.
  • If you fly off the handle or rant in a blog post, remember, the moment you hit that publish button, it appears on the web and to your RSS subscribers. If you are angry when you write a post, it’s always best to save it as a draft and revisit it later for one last look.
  • Use a photo to provoke emotions in your blog post. Not only will you attract more readers, but they will remember your content longer.
  • If you have only one row of tools when you are creating a page or post, simply click on the far right button, “show kitchen sink,” and you will get a whole second row of tools.
  • If you are still using the default “admin” for your user name, it’s time to get rid of it. Create a new one, then delete the old one, assigning all posts and pages to your new user name. Otherwise you are giving hackers 50% of your login info.
  • If you cannot find an option on your edit post or page window, check the tab “screen options” in the upper right corner. That feature may be hidden.
  • To expand your editor window, grab the lower right, ridged corner and drag it.
  • Be careful when you underline text. Readers still have a habit of thinking any underlined text is a link.
  • Remember to turn off your comments on static pages. No one wants to comment on your about or contact page.
  • Remove or replace the default blog tagline under your general settings. Otherwise, people will see that generic message that says, “Just Another WordPress Site.”
  • And lastly, don’t be taken in by over-promises.  Like most worthwhile things, WordPress has a learning curve.
%d bloggers like this: