Posts Tagged ‘Mumbai’

Step-by-Step guide to Facebook Conversion Tracking

Step 1: Once you log in to your ‘Ads Manager’ tab, click on the Conversion Tracking button on the left side bar.


Step 2: Then click on the ‘Create Conversion Pixel’ tab to begin the process.


Step 3: You will be directed to this pop-up, which will ask you for a:

1. Name: An appropriate name will help you remember what you are tracking. (Example: Lead Generation – GATE Ad)

2. Category: This will help you decide the type of action that you want to track on your site. You can choose from the following:

1. Checkouts

2. Registrations

3. Leads

4. Key Page Views

5. Adds to Cart

6. Other Website Conversions

(For the purpose of this example, we have selected ‘Leads’).


Step 4: You will be able to see a pop-up window with a JavaScript code. This is the code that you will have to add to the page where the conversion will happen. This will let you track the conversions back to ads which you are running on Facebook.


The code should be placed on the page that a user will finally see when the transaction is complete.

Here is the tricky part. The code should not go on all pages. For that matter, it should not even go to the landing page of your product. The code should be placed on the page that a user will finally see when the transaction is complete.

For Example: If you want to track when students register for your GATE coaching, paste the code on the registration confirmation page/thank you page and not on the form that they need to submit.

How do you confirm that your conversion is working properly?

1. Check that the javascript snippet has been placed on the correct conversion page. Visit the page where the pixel has been embedded, right click and go to ‘View Page Source’ to find the pixel. The code should have the tag of the HTML. See image below.


2. Check that Facebook is receiving the conversion events from your website. Go to the conversion tracking tab in your Ads Manager account. There you will see a list of the conversion tracking pixels that you have created. If the conversion tracking pixel has been successfully implemented and a conversion event has been recorded, it will be reflected in the Pixel Status column. If the status shows active, it means that the page which contains the pixel has been viewed by users. If it shows inactive, it means that over the last 24 hours, the page with the pixel has not been viewed.


3.Later, when you  create your Facebook ad , you need to check the track conversions box under the campaign, pricing and schedule tab to enable tracking.


Watch Thuppakki Movie Online HQ (youtube)

November 19, 2012 4 comments

Vijay’s Thuppaki Review – First Day First Show Report

One of the key reasons for Thuppaki’s sky high expectations is because the movie marks the beginning of Vijay’s strategy to working with top rung directors (barring Shankar’s Nanban which was a faithful remake of 3 Idiots). This is probably the best line-up of crew members and technicians for a Vijay movie. On the casting side, Kajal Aggarwal, Vidyut, Sathyan, Jayaram have provided the required support for Vijay to showcase his talent.  Does the script keep you engaged throughout the running time of 2 hour 45 minutes? Will Thuppaki uplift the festive mood this Diwali? Definitely, Yes.

The story opens in Mumbai with a bomb blast in a public bus. Jagdish (Vijay) is on a mission to find the terrorist gang and people behind the blast. There are twists and unexpected turns along the way. The story has enough ammo to fire up Vijay’s fan base.

Thuppakki is Vijay; Vijay is Thuppakki

Vijay has carried the movie from start to finish with his self-assured confidence and trade-mark style. The script makes frequent switch-overs from intense sleeper cell scenes to commercial love/comedy scenes. Vijay was able to make some bumpy transitions look convincing with his acting abilities. As always, Vijay dances effortlessly and comedy comes to him naturally. Vijay’s costumes, pleasant looks and mischievous expressions will surely win him more female fans. Vijay looks fit and younger in his toned muscular physique.

Story, Direction and Screenplay

AR Murugadoss’ engaging story is narrated in gray tones balanced with commercially colourful compromises. The movie may have minor similarities to Ramana which has worked out well again. Murugadoss has done his homework by consulting ex-CBI chief Karthikeyan and the details are blended in nicely while dumbing it down for audience. AR Murugadoss has intentionally slowed down the pacing and narration in critical scenes (e.g., Hospital security chief conversation in the terrace) to get the message across. The dialogues about common people’s (un)willingness to put their life at risk to fight terrorism are well written and delivered by Vijay. Also, the hero putting his sister in a high-risk operation provides the impetus and emotional connect with the audience.

It is interesting to note that the villain (Vidyut) tracks down the hero instead of other way around, which is usually seen. Another aspect which is told subtlely is Vijay’s undercover act passing off as a common man similar to the way terrorist sleeper cells operate. Vijay’s exterminating the sleeper cell operations in Mumbai is not revealed to his lover, family or others (except his cop friend Sathyan). This aspect could have been underlined a bit for additional impact and stronger appreciation for Jagdish’s character.

The love/comedy scenes and songs definitely stick out like sore thumb since they are not integrated well with the story line. It is understandable why AR Murugadoss had to make these compromises. We are pointing this out without really complaining since such intrusions have become essential to satisfy the fan base and common audience with diverse set of expectations.


  • Stylish portrayal of Vijay in anti-terrorism operations have a perfect closure with mass elements. For instance, scenes such as simultaneous execution of 12-for-12 sleeper cell killings at precisely the same minute, sister rescue scenes with sniffer dog, and the final scene where he symbolically blows up the ship with his hand gesture and subsequent punch dialogue before villain killing are sure treats for fans.
  • AR Murugadoss seems to have taken a tip from his association with Aamir Khan in Ghajini Hindi remake. Upon Aamir’s insistence, some emotional scenes involving Asin’s memory were added after climax action sequences in Hindi version. AR Murugadoss has used similar finish in Thuppakki giving a nice emotional touch and meaning to the movie by extolling the virtues of army.
  • Kajal has done her role exceptionally well in perking up the lighter moments with her expressions, dance moves in songs and chirpy love scenes laced with humour. Kajal has good scope in both “Antarctica” song (interesting concept) and “Alaika Laika” (showcasing her dance moves). Kajal’s presence enlivens the scenes and songs for people looking for relief from action scenes.
  • Santhosh Sivan‘s Cinematography and Sreekar Prasad‘s editing keep the narration tight despite relatively long running time. The candid capture of Mumbai adds to the style and character of the city. Santosh’s fast working style is critical to the successful shooting of scenes in real locations in Mumbai. Harris scores big in the final minutes with his song (“Poi Varavaa“) dedicated to army jawans which is sure to leave a lump in your throat. Harris’ BGM keeps up the pace and makes the operations look convincing with his theme track.

What could have been better?

  • Song picturizations look low-budget. Almost 4 out of 5 songs solely rely on Vijay’s dance moves, which gets a bit repetitive for general public. AR Murugadoss and Santhosh Sivan have pulled out some of the old tricks of picturizing the songs in big stadiums, by using bright incandescent lights in the background to make it look richer. Vijay’s introduction song “Kutti Puli Kootam” and opening fight scenes are speed breakers right after the word “go”.
  • Screenplay could have been tighter. Even though the individual scenes were riveting, the bigger purpose required to latch the audience interest lacks full conviction. The objective of killing the head of sleeper-cell (Vidyut) lacks macro-connection resulting in lack of depth for Vijay vs Vidyut’s clash. Some of the lengthy climax fight sequences in the ship could have been trimmed. The final 10+ minutes of man-to-man combat scenes with Vidyut led to some chatter among audience.


With right promotions and word of mouth reaching out to neutral and family audience, Thuppakki is well positioned to get tagged along with Ghilli and  Pokiri.

Reviewer Rating – 


Terror list goof-up: CBI suspends officials

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Zeenews Bureau

Mumbai: In more embarrassment for the Central government another man – Feroz Rashid Khan named in India’s Most Wanted list of terrorists allegedly hiding in Pakistan was found to be in Arthur Road Jail.

Feroz Rashid Khan, 51, stands 24th on the list of most wanted fugitives supposed to be hiding in Pakistan. Feroz was arrested by the crime branch of Mumbai police from a village in Navi Mumbai in connection with 1993 Mumbai blasts.

Meanwhile, the Central Bureau of Investigation (CBI) which had forwarded Feroze Khan‘s named to the Home Ministry for the list has owned up the mistake.

“They (the CBI) have admitted the mistake for erroneously including Feroze Khan in the list,” home ministry spokesperson Onkar Kedia told a news agency.

Kedia said the CBI had named 40 people and the National Investigation Agency (NIA) had included 10 suspected terrorists in the list.

The CBI, the official said, “has written to the Home Ministry saying that they had forgotten to remove the name from the list although the accused was in their custody”.

He said the NIA has checked up its list and stands by the names forwarded. The CBI is now rechecking the names of 40 people it had given.

The CBI promptly suspended an inspector and transferred two senior officers for the error, said a statement from the agency.

Agency spokesperson Dharini Mishra said: “After first lapse was discovered on May 17, the CBI ordered an enquiry. The lapse has occurred on the part of the official in cancelling the name from the list.”

CBI had issued an Interpol Red Corner Notice against Khan in 1994 but the notice was not withdrawn even after the agency has got his custody.

“CBI has conveyed to the Home Ministry that the lapse was on the agency’s part. When CBI forwarded the list to MHA, they forgot to delete the name of this person,” a Home Ministry spokesperson said.

Khan is alleged to have facilitated transport and distribution of arms and ammunitions during the blast and subsequently.

Mumbai police had alleged that following Dawood Ibrahim’s instructions, Khan arranged for landing of arms allegedly used in the blast.

MHA sources have reportedly said that the CBI failed to inform the Home Ministry about Feroz’s name during compilation of the list.

Earlier, the case of Wazhul Kamar Khan being in the list had left the government red faced. Khan has been living in Mumbai suburb Thane’s Waghle Estate with his mother, wife and children, after he was let off on bail. He was also involved in the 2003 Vile-Parle and Ghatkopar blasts besides the 2002 Mumbai Central station blasts.

The CBI had later removed the name of Wazhul from the list and its website.

Home Minister P Chidambaram on Wednesday had accepted that the inclusion of Wazhul Kamar Khan in the list of most-wanted fugitives given to Pakistan was a “mistake”.

The Indian government had handed over the list of 50 most wanted fugitives to Pakistan shortly after the killing of al Qaeda chief Osama bin Laden in a US covert operation near Islamabad. The move was aimed at increasing the pressure on Pakistan to hand over fugitives wanted by India, including JuD chief Hafiz Saeed and underworld don Dawood Ibrahim but now after another gaffe coming to surface, the list is turning into a source of embarrassment for the Central government.

With IANS inputs

Change Mobile Service Provider without Changing Mobile Number

January 31, 2011 Leave a comment

You might not happy with your current mobile service provider but you probably don’t like to switch another mobile service provider because you don’t want to change your current mobile number.
Here is good news for those who are not happy with their current mobile service provider. Now you can change your mobile service provider without changing your mobile number. It means your mobile number belong s to you and not belongs to service provider for your lifetime.
TRAI (Telecom Regulatory Authority of India) has declared that MNP( Mobile number Portability) will available from 20th September 2009 in selected cities like Mumbai, Delhi, Chennai, Bangalore etc. and from 20th march 2010 it will be available in all over India. This means you are able to change your mobile service provider without changing mobile number from March 20 2010 all over India.
TRAI also declared that there will be small amount of fee for changing your mobile service provider from current service provider to new and the maximum time within two days.
You can get details on:

Now you are free to choose your desired mobile service provider without changing your mobile number because now there is no hassle in switching from one mobile service provider to another without changing your most valuable, distributed and known mobile number
The decision of MNP (Mobile Number Portability) is beneficial to consumer because it will increase the quality of service provider and bring down the calling/sms/validity/roaming rents or prices. Department of Telecommunication is already in the process implementing MNP in major metro cities.
The Tentative MNP (Mobie Number Portabitlity) is as follows
1)Don’t end up with current service provider till bind up with new service provider.
2) Pay any dues of current service provider or do settlement.
3) Contact new desired service provider which will start the process of MNP by contacting your current service provider.
4) Your desired new service provider will contact you at this time keep your mobile details handy like your number, registered name , address, pin etc.
5)After confirmation new service provider will activate their service on your mobile number.

‘Raavanan’ audio from Sony Music

April 23, 2010 1 comment

The years most anticipated film Mani Ratnam’s tri-lingual: ‘Raavan’ in Hindi, ‘Raavanan’ in Tamil and ‘Villain’ in Telugu is slowly getting revealed.

Sony Music has bagged the music rights of Tamil and Telugu versions and will be releasing the audio very soon. Maestro A R Rahman is said to have done a splendid job as usual for a Mani film.

The Hindi music will be launched in Mumbai on April 24 and ARR will be performing live at the audio release of Mani Ratnam’s ‘Raavan’ for a select audience from Bollywood and the media at Yash Raj Studios. India’s favourite music composer A R Rahman is taking a break from his current world tour to perform live at the launch.

‘Raavanan’ is a modern version of the Ramayanam with reference to Ravanan kidnapping Seetha and Raman going in search of his wife. Aishwarya Rai Bachchan plays Seetha in all three versions and Abhishek Bachchan and Vikram play Raavan in Hindi and southern versions respectively. Vikram plays Ram in the Hindi version there by making his debut in Bollywood.

Nita Ambani’s Photos Gallery With Her Short Biography

April 22, 2010 5 comments

Nita Ambani is the wife of Mukesh Ambani. She is actively involved in various philanthrophic activities in the fields of education, human resources and disaster relief.

Nita Ambani, born on 1st Nov, 1963, grew up in the suburbs of Mumbai and hails from a middle class family.

Her father was a senior Birla executive. Nita Ambani has always had a keen interest in Indian classical dance and wanted to pursue a career in dance.

While her mother aspired for her to become a chartered accountant, Nita Ambani now holds qualifications as a teacher and an interior designer.

Nita Ambani is a Commerce Graduate from Narsee Monjee College of Commerce & Economics, Vile Parle, Mumbai University.

Nita Ambani has been working as part of the Dhirubhai Ambani Foundation. Nita Ambani is also part of Reliance Industries and UNAIDS partnership which is aimed towards halting and reversing the HIV epidemic in India.

Nita Ambani is spearheading Project Drishti, a unique initiative by RIL and NAB, with a vision to give sight to sightless people from the underprivileged segment at no cost.

Nita Ambani was recipient of the Samaj Seva Vishwa Bhushan at the Bharat Nari Shakti award function which was held on the International Women’s Day in 2005.

Modi to go to court to stop Monday’s IPL meeting

April 22, 2010 Leave a comment

Officials investigating his alleged financial shenanigans visited Lalit Modi for the second time in less than 24 hours at his hotel in Mumbai. After spending close to six hours with them, Modi left the Four Seasons in his BMW and headed to Mukesh Ambani’s office in Nariman Point. He spent 45 minutes with the owner of the Mumbai
Indians, and later, flew by helicopter to DY Patil stadium to watch the Deccan Chargers take on the Chennai Super-Kings. (Read: Modi questioned about IPL broadcast rights deal)

Clearly, this is not a man who’s ready to give up his fight to survive as the Chairman and Commissioner of the Indian Premier League (IPL). But just in case you need to hear him say it, just rewind to earlier this week when he told jostling reporters that there is “no chance” of him resigning, even though his colleagues say they will force him out. And if its action and not words you want, well, Modi plans to go to court on Friday to stop Monday’s meeting where the IPL Governing Council plans to force him out.

Modi is the protagonist (or the villain, depending on who you talk to) in a cricket fairytale turned horror story. The funding of all team-owners and associates of the IPL is being carefully scrutinized by the government. Modi’s detractors say he has inflicted this inquiry on the world of Indian cricket with a series of careless tweets earlier this month. (Read: Lalit Modi takes on BCCI with e-mails)

The tweets targeted then minister Shashi Tharoor by questioning his support to and involvement in the consortium that won the franchise last month for the new Kochi team. The fallout was swift. Tharoor was forced to resign, and the government ordered a multi-agency inquiry into the IPL. (Read: Shashi Tharoor resigns after Congress says enough)

From proxy ownership by rich and powerful players to illegal foreign funding from tax havens like Mauritius, the investigation could blow the cover off both the IPL, and its elite guard. (Read: Nationwide IPL crackdown, SRK, Preity teams feel the heat)

The validity of Monday’s Governing Council meeting has been challenged by Modi. As Commissioner, he says, it’s up to him to call meetings. He made his point in no uncertain terms in an email to Shashank Manohar, the man who many say will replace him as IPL Chief. Manohar is currently the President of cricket’s finial body in India, the Board of Control for Cricket in India (BCCI).

Modi has threatened to go to court on Friday to stop Monday’s meeting. Manohar, and others on the IPL governing council, say that won’t change their minds.

What Modi has suggested is that the meeting be postponed to give him some more time to prepare his defense. If that’s not acceptable, he says, he will not attend the meeting.

Manohar says Modi can be voted out even if he’s absent. In an interview to NDTV, Mansoon Ali Khan Pataudi, who is also on the governing council, said Modi will only make things worse for himself if he skips the session. Pataudi said it behooves Modi to request an extension in person. (Read & watch:


: If Modi skips Monday meet, he’s out)

Modi’s defense strategy, by his own admission, will be anchored on the argument that every decision that he took was sanctioned by the Governing Council. Everyone’s guilty, if crimes were committed. So far, his camp has released emails that show he was turned down when he requested that the stakeholders of all IPL teams be publicly named. (Read: Lalit Modi’s email suggested revealing all IPL stakeholders)

Manohar was among those who rejected Modi’s suggestion, but that, Manohar says, is because it would have violated confidentiality clauses in agreements with team-owners.

Income tax officials meanwhile continued, on Thursday, to visit the offices of IPL team-owners to survey documents of ownership. In Lucknow, on Thursday, the Sahara offices were checked out; Sahara bought the Pune team last month. The headquarters of GMR, which owns the Delhi Daredevils, were also surveyed. On Wednesday, the offices of team-owners in Kolkata, Chandigarh, Hyderabad and Chennai were all frequented by Income Tax officials. (Read: Income Tax inquiries: Sahara surveyed, KKR summoned)

At the same time, Modi was asked in person at the Four Seasons hotel for a copy of the telecast rights’ contract – a deal worth billions of dollars, and one that allegedly allowed Modi a kickback. A few hours before Modi was questioned, the offices of the two companies who hold broadcast rights for the IPL, World Sports Group and Multi Screen Media, were raided. (Read: Telecaster denies any wrong doing in IPL deal)

Sources say the inquiry by tax officials will continue into next week. The goal is to assess income and expenditure of all IPL team-owners. Officials say major sponsors and advertisers of IPL will also be investigated.

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