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How to Hunt for a Job Using Social Media

March 14, 2014 Leave a comment

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Securing a job is the tough part, but scouting an open position? All it takes is a strategic scroll through your favorite social media accounts.

Sites like Twitter and Facebook can be fun and frivolous, but they’re also viable business opportunities. Plumbing through accounts, hashtags and personal pages could help launch next potential career.

Want to find a writing opportunity in a town near you? Just look up a hashtag on Twitter. Want to stay up to date with a company’s career openings? “Like” them on Facebook. Want to create a beautiful resume that’ll catch a recruiter’s or hiring manager’s eye? Head over to Pinterest.

Here’s how to land your perfect job via social media.

1. Twitter
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In 140 characters or less, Twitter can help you find your dream gig. It’s teeming with job applications and professional networking pages, if you know where to find them.

a. Searches: Use that search bar to look for terms that apply to the job you want. For best results, type in words like “jobs,” “hiring” and other specifics that apply to your desired field and location; for example, “writer” and “New York City.”

b. Hashtags: Typing #jobs and #hiring will result in a plethora of tweets from those seeking employees. Employers who want to cast a wide net will often tweet out job applications, with accompanying hashtags.

c. Tweet often: Though it depends on your career of choice, tweeting is a great way to network with like-minded folks in your profession. Follow businesses and people you’re interested in and don’t be afraid to send them the occasional tweet. (On that note, make sure your Twitter account is polished and professional).

d. Follow away: There are dozens and dozens of Twitter accounts dedicated to posting job applications. Go to the search bar and type in “jobs,” then click “People” on the left-hand side. You’ll soon see all the Twitter accounts with “jobs” in the username and can gleefully press the “Follow” button.

2. Facebook
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Facebook is an undeniable social media juggernaut. According to its representatives, these are the top tips for trying to get a job through Facebook:

a. “Like” some pages: Most companies strive for dynamic social media presences, and Facebook Pages are engagement 101. By “Liking” them, you can get daily updates about their activity. Plus, they will likely post links to available job applications.

b. Private/Public: Take a thorough look at your privacy settings on Facebook, and make sure you know exactly how others view your Timeline. However, you should consider setting your work and education info public, enabling others to see your professional history.

c. Stay updated: Make sure all of your work and education info is up to date and reflects your current position and past experience.

d. Add “Professional Skills:” A few months ago, Facebook added a “Professional Skills” portion to the “About” section. Underneath work and education, add skills you’ve acquired, optimizing your professional appeal.

3. LinkedIn

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Perhaps the most obvious of job hunting sites, LinkedIn is the network of choice for professionals.

a. Connect: Unlike Facebook, it’s a little less creepy to connect with strangers on LinkedIn, because everyone there is looking for networking opportunities. Connect to people who have careers you’re interested in, and search around for those who might only be one degree away from you. For inspiration, check out the member stories portion of LinkedIn’s blog, where users share their success anecdotes about networking through the site.

b. Jobs Board: Not only does the site provide you with advice and connections, but it also has a jobs board highlighting available opportunities in nearly every field.

c. Endorsements and recommendations: There’s a portion of your profile dedicated to glowing recommendations and endorsements from your peers. Try to get as many as you can, and your page’s likability will instantly boost.

d. Share more: According to LinkedIn’s Career Expert, Nicole Williams, sharing articles or content with your network boosts your chances 10 times for getting contacted by a recruiter. When you share content, it proves your knowledge in the industry.

e. List all the things: Your profile is 12 times more likely to be viewed by a hiring manager if you have a detailed list of work experience, Williams says. The more robust your profile is, the more experienced and hirable you look.

4. Tumblr

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You can use Tumblr, that vast Internet playground of GIFs and rabid fandoms, for help in the job search.

a. Search tags: In the search bar, look for tagged terms like “hiring” and “jobs.” It’s a bit harder to separate the wheat from the chaff in the tag-happy blogging community, but you’ll still be able to find plenty of cool companies advertising open jobs via Tumblr.

b. Start Tumbling: This is especially important if you’re the creative type. A Tumblr account attuned to your interests, and full of your own original content, automatically ups your unique appeal to employers. In addition, a good Tumblr following can lead to job offers from employers who happened to stumble upon your site.

5. Pinterest

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Yes, Pinterest is more than just a pretty place to find wedding inspiration and delicious recipes.

a. Pin your résumé: Tired of the standard, one-sheet format? Use a Pinterest board to “pin” your résumé. You can highlight certain aspects of your experience and add photos and links. See Rachael G. King, a social media manager at Sidecar who created a “living résumé.”

b. Follow these pages: For a never-ending well of job tips and opportunities, follow these seven helpful Pinterest boards.

2014 – FIRST PLUGIN ” WP Property Sale/Rent “

January 4, 2014 3 comments

WP Property Sale/Rent for creating and managing real estate agents and people who are willing to list their property. https://selvabalaji.wordpress.com

Great options to list properties on your own WordPress website. WP Property Sale/Rent for creating and managing highly real estate agents and people who are willing to list their property listing on their own WordPress site.

http://wordpress.org/plugins/wp-sale-property/

WP Property Sale/Rent is the WordPress plugin for creating and managing highly customization real estate, property management, and completely custom listings showcase websites. Turn your WordPress powered site into a real estate site. Create listings, upload images, display a dynamic map, slideshow, agent information,Google Maps, Send A Inquiry to agents Directly, Image slide show, and much more.

As always, integration is seamless, the system is expandable and customization, functionality is rich, and we are here to support it.

Capture

If you are looking to build a site where you can list property for sale or rent, this is the plugin you need.

Features

  1. Add Property
  2. Add multiple property photos
  3. Advanced property search
  4. jQuery slider in property detailed view
  5. property options so you can add any type of property listing
  6. multiple categories
  7. Property search widget.
  8. Advanced search widget and custom page.
  9. Custom property listing page
  10. Custom manage-able property types
  11. Manage the number of property listing per page

Advanced property search page

  1. Create a normal page in your wordpress website
  2. Editor of the page, add this short code [PROPERTY_ADVANCED_SEARCH]

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Welcome New Year 2014

December 31, 2013 Leave a comment

Hello Guys,
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Wishes to everyone who online on this post.
Wish you all the best to you and your family for your bright future.
This year may come the biggest joy and joy so that you can’t explain that.
You all are invited here to wish Happy New Year 2014 each other.
You can easily wish each other just commenting below.

You have a big opportunity to start the new work today, you can enjoy yourself and motivate yourself by opting the following positive lines: –
Say to yourself every morning:
-Today is going to be a great day!
-I can handle more than I think I can!
-Things don’t get better by worrying about them!
-I can be satisfied if I try to do my best!
-There is always something to be happy about!
-I’m going to make someone happy today!
-It’s not good to be down!
-We always have an option!
-Life is great, make the most of it!

BE AN Optimist!

Best Wishes to all
Balt (selvabalaji)

ONLINE MARKETING TIPS

June 26, 2013 13 comments

SEO-INTRODUCTION

Internet has become a powerful marketing source for the benefit of mankind. Many websites are available in the

internet, fulfilling various purposes. These websites need to be in the top rankings in the search engines to maintain

its popularity and to increase the volume of traffic to the site. Search Engine optimization (SEO) serves the above

purpose. If the pages of the website are optimized with high targeted key words, the rank of the site increases.

Higher the rank, higher is the amount of visitors to the site.

Maintenance of Ranks:

Search engine Optimization involves a number of techniques to increase the ranking and sales of the website

through search engines. Some of the points to be noted for Search engine optimization are,

Keywords: The web pages should be rich in content, communicative and item-specific. The web pages should

contain the highly specific keywords which are frequently searched by the users. This helps to increase the position

of the website in the search engine. For optimization purpose, the pages should be checked with keyword density

analyzers.

Link Popularity: The links in the website is marked factor which decides the ranking of the website. The number of

incoming links which conjoin to various files, directories, keywords and also to other sites is called as link

popularity.

Good Content: The content of the website should be periodically updated so that it becomes alive and effective. The

website should contain good content for the visitors to use it efficiently. Also, the content’s flow throughout the

page should be relevant. Thus clarity and relevancy are the key points to be noted for search engine optimization.

Pay Per Click: Another method of increasing the website’s popularity is pay per click advertisements. According to

this method, the website owner maintains an agreement with the search engine on a specific keyword. Every time

when a user clicks the keyword, the owner is supposed to pay a specific amount mentioned in the agreement. Thus

the ranking of the site is increased followed by good volume of traffic.

Accordant Title Tags: Relevant title tags and meta tags should be given to the web page for user convenience. The

title tags should be shorter in length with 6-8 words and should not be too critical to analyze. The description tag is

also required to describe briefly the content of the web page. Readability will also increase the number of visitors to

the site.

Web Design Factors: The factors involving web site design also affects the ranking of the website. Some of them are;

Frames: Certain search engines are not compatible using frames. For the website which uses frames, they should

also use NOFRAMES section in each page to avoid the above said backward compatibility of certain search

engines.

Better Indexing: Avoiding graphics in the web pages containing keywords will help in better indexing of the search

engines. If the html code is less, then the search engine can access it faster and easier. Search engines are not

comfortable with the pages which are more than 100 Kbps.

Things to be Avoided: Flash should be avoided in a web page since it takes more time to explain a single concept

and also to load. PDF s should be avoided since there is no summary of the concept in the HTML. This reduces the

ranking of the website. Frames also should be avoided.

It is better to create the website with the following guidelines rather than to alter it depending upon the

consequences. Thus, care should be taken to during creation and maintenance of the website to place it in the higher

position of the search engine.

BASIC SEO BASIC SEO STEPS

  • 1. Choose relevant keywords for your site: It must be ensured that keywords chosen reflect the site’s purpose and

    content. Keywords and phrases which your target audience searches for should be selected. There is no point in

    using keywords or key phrases which nobody searches for. Any site needs targeted traffic and thus make sure that

    only relevant audience which may benefit or buy products from your site visits. So choose your keywords wisely.

    There are various keyword research tools – both free and paid which may help you in selecting the best keywords for

    you.

  • 2. Keyword rich relevant content: A website should have excellent content reflecting the sites purpose and

    intentions. Care should be taken that keywords and phrases are not stuffed in the content. Keyword stuffing maybe

    construed as spamming by search engines.

  • 3. Proper use of Title tags: Any webpage should have title tag with the keywords that you have chosen. This is

    single most important aspect of search engine optimization.

  • 4. H1 tags with keywords for content titles: Content titles should have targeted keywords using H1 tags.
  • 5. Link optimization: Placing targeted keywords into the links is an important factor because search engine robots

    read the links as they crawl the webpage. Their algorithms understand the association between the anchor text and

    the page that has been linked.

  • 6. Image Optimization: A SEO Consultant must also ensure that images used in the website have descriptive,

    keyword-rich alternative attributes (alt) that are useful for visitors and search engines alike.

  • 7. Sitemap: Sitemap with text links to all the pages of a website is very important to ensure that search engines bots

    crawl every webpage.

  • 8. Directory structure: A SEO specialist should ensure that website should have a flat directory structure.
  • 9. A website should be listed in open directory. And as part of regular site SEO maintenance a site submitted to

    trusted, human-reviewed online directories.

  • 10. Meta tags: All the web pages in a site should have keyword-rich Meta descriptions. Though, their importance

    has decreased in last few years, using them appropriately is advisable.

BELOW, SOME HIGHLIGHTS (VIA SEARCH ENGINE LAND). BELOW, SOME HIGHLIGHTS (VIA SEARCH ENGINE LAND).

  • Rather than rankings and traffic, focus on conversions – that is, impact on revenue – as measures of success.
  • Calculate the ROI of our organic traffic as you would do for all other medium. Free organic traffic is
    possible, but investments are needed to attract masses and make changes to website, so you should invest
    resources, either with an agency or in-house people. Taking all the expenditure into account will give you
    an idea of how much profit you are getting from your organic traffic.
  • Keep in mind the possible downfalls of making your site focused on conversions. An often repeated truism
    in SEO circle is that content is all important when it comes to SEO. Yet there is a trade-off between content
    and usability or design; you should neglect neither. Including more content on the page should not hurt the
    conversions of the website.
  • Choose carefully and optimize SEO landing pages. Landing page optimization is as important in paid
    search campaigns as in organic SEO campaigns; both should be highly efficient in converting incoming
    traffic. A useful tool to test the success of SEO landing pages before you target them is Ad Words.
  • Optimize the snippet that appears on the search results page. This is the user’s first interaction with your
    website, and ultimately may determine the click through rate from visitors coming from search engines.
  • Use internal search to expand your keyword targeting on search engines and to give customers what they
    are looking for. Optimizing SEO by measuring the success of keywords bringing traffic to the website is
    great, but by doing that you lose a precious source of keywords your customers are typing in your website,
    i.e. your internal site search. This is what they are really looking for, and you should check if you are
    targeting those keywords.

PLEASE READ THIS CAREFULLY

  • URL Names – include relevant keywords – unique to each page.
  • Robots.txt – A file which permits or denies access to robots or crawlers to areas of your site.
  • Navigation Structure – Keep it simple.
  • Meta Tags – Title and Description. – Unique detail for each page, related to page content.
  • H1 Tags – Use for the short on page content description.
  • H2 and H3 Tags- Use for Headings for sub category’s within the Content
  • Page Content – Critical Component.
  • Keyword Visibility – Within page Content.
  • Image Alt Tags – Helps with Accessibility.
  • Privacy Policy – Assures trust and confidentiality.
  • The site should confirm to the W3C standards.
  • Create and submit sitemap’s – formatted in either .xml -.htm – .txt.
  • Create and submit RSS feeds to relevant feed directory’s
  • Create and submit Articles
  • Find relevant websites within the same market sector or niche and form a link partnership.
  • Submit your website to relevant or industry related directory’s.
  • A link exchange should be formed by utilising relevant keyword Anchor Text.
  • Utilise relevant Social Networks and Forums related to your Market Sector.
  • Utilise Blog sites relevant to your Market Sector.

SEO WORKS IN BRIEF:

  • Pre-optimization analysis of search engine readability, search engine saturation, domain name age and
    reputability

  • Keyword Effectiveness Index (KEI) research
  • Competitive analysis (includes SEO analysis of competitors’ websites and comparing their SEO features
    with yours) upon request
  • Site code enhancement (increasing keyword density, optimizing Meta tags, titles and other HTML elements
    such as alt-tags, etc)
  • URL optimization – making your urls search engine friendly
  • Manual submission to all major directories and search engines (if necessary)
  • XML and HTML sitemaps, robots.txt and robots Meta tags. Ensuring full website crawl ability and
    synchronization of website structure and content updates with major search engines upon request
  • Submission to Google Base, data feed updates, optimization upon request upon request
  • Local search marketing – submission to Google Local, Yahoo Local, Super pages, Yellow pages,
    CitySearch and more. Local search optimization. Upon request upon request upon request
  • Article submission, website reviews, blog advertising (blogvertising), and social book marking
  • Featured listings in hand-picked online directories upon request upon request upon request

ONLINE MARKETING

SEO STRATEGIES & SYSTEMATIC SEO

SEO = ON PAGE OPTIMIZATION + LINK BUILDING + QUALITY CONTENT &

SERVICES

SEO – INTRODUCTION
SEARCH ENGINE OPTIMIZATION
IMPROVES TRAFFIC / INCREASES VISITORS
OPTIMIZING OUR WEBSITE SEARCH ENGINE FRIENDLY
ZERO SEO
PRE-ANALYSIS REPORT
PROPMOTIONAL ARTICLES
PROFESSIONAL VIDEO
MAKE YOUR WEBSITE READY
KEEP YOUR KEYWORDS & TAGS READY
SEO – DAY 1
SITE SUBMISSION (Google, yahoo, bing, ask)
YMAIL & GMAIL
BLOGSPOT & WORDPRESS
TWITTER
SMS CHANNEL
GOOGLE SITE
LOCAL BUSINESS
SEO – WHILE IN PROGRESS
SEO UPDATIONS – LINK BUILDING + PROMOTIONAL EMAILS & SMS + OTHER
ONLINE CAMPAIGNS & SEO REPORT
SEO – SUCCESS SCORE
ANALYTICS
WEBMASTER
ALEXA
GRADER.COM
SEO ADD-ONS
BASIC SEO TIPS
TRY TO USE COMMON USER NAME
TRY TO USE COMMON EMAIL ADDRESS (COMPANY)
TRY TO USE COMMON PASSWORD (ALPHA-NUMERIC)
ON-PAGE OPTIMIZATION
CONTENT REVIEW
META TAG OPTIMIZATION
URL+CSS+FEED VALIDATION (w3 standards)
0FF-PAGE OPTIMIZATION
LINK BUILDING
OTHER ONLINE PROMOTIONAL CAMPAIGNS
LINK BUILDING – HAS NO LIMIT
ARTICLE SUBMISSION
POST CLASSIFIEDS
FORUM & GROUP DISCUSSION
Q & A WEBSITES
BLOGS & COMMENTS
EXCHANGE LINKS
PRESS RELEASE
SOCIAL BOOKMARKING
ADVERTISE ON ROI WEBSITES
IMPORTANT DIRECTORIES
INDEPTH SEO
RSS FEEDS
ROBOTS.TXT
WEBSITE OPTIMIZER
KEYWORD DENSITY
SEO TEAM
SEO TEAM HEAD
WEB DEVELOPER
CONTENT WRITER
SOCIAL BOOKMARKING
UPDATE WORKS
KEYWORD RESULTS
ONPAGE OPTIMIZATION
LINK BUILDING
CONTENT (KEYWORD DENSITY)
DOMAIN NAME
HITS/TRAFFIC
CONVERSION FORM
DOMAIN AGE
SEO FOOTNOTE STANDARDS
W3 STANDARDS
SEO ANGLE
STATIC & DYNAMIC SITES
CONTENT ORIENTED SITES
BUSSINESS – LEADS
APPLICATION ORIENTED
E-COMMERCE SITES
CLISSIFIEDS & REGULARLY UPDATING SITES
Back Up
Take a back up of your website.
Take a back up of your webmaster.
Take a back up of analytics.
Page Rank
Increase the number of pages.
Domain Age.
Freshness of the Content.
Inbound-Outbound Links.
Web Server & IP Address.
Speed & Load Time.
Domain Extension.

Website Visibility

On Page Optimization – SEO Basics

On page optimization is one of the very first step of SEO which every webmaster should look into.

CHAPTER: 1

OPTIMIZE THE TITLE AND META TAGS

Sample Title and Meta Tags Optimization

<title> googlecasestudy.com – get your free seo report </title>
<meta name="Description" content="get your free seo report from google case study, google case study, selvabalaji,
seo chennai" />
<meta name="Keywords" content="get your free seo report from google case study, google case study, selvabalaji,
seo chennai" />
<meta name="robots" content="index, follow" />
<meta name="revisit-after" content="7" />
<meta name="author" content="selvabalaji" />

Refer : http://www.searchenginejournal.com/on-page-optimization-a-complete-walkthrough/6746/

WordPress 3.5.2 Security Release

WordPress security team resolved seven security issues, and this release also contains some additional security hardening.

This is the second maintenance release of 3.5, fixing 12 bugs.

Go to your Dashboard » Updates and do it with 1 click.

The security fixes included:

  • Blocking server-side request forgery attacks, which could potentially enable an attacker to gain access to a site.
  • Disallow contributors from improperly publishing posts, reported by Konstantin Kovshenin, or reassigning the post’s authorship, reported by Luke Bryan.
  • An update to the SWFUpload external library to fix cross-site scripting vulnerabilities. Reported by mala and Szymon Gruszecki.
  • Prevention of a denial of service attack, affecting sites using password-protected posts.
  • An update to an external TinyMCE library to fix a cross-site scripting vulnerability. Reported by Wan Ikram.
  • Multiple fixes for cross-site scripting. Reported by Andrea Santese and Rodrigo.
  • Avoid disclosing a full file path when a upload fails. Reported by Jakub Galczyk.

Download WordPress 3.5.2 or update now from the Dashboard → Updates menu in your site’s admin area.

DEVELOPERS : If you are testing WordPress 3.6, please note thatWordPress 3.6 Beta 4 (zip) includes fixes for these security issues.Download WordPress 3.6

 

Facebook introduces video on Instagram

June 22, 2013 5 comments

BaltNEW YORK: Facebook is adding video to its popular photo-sharing app Instagram, following in the heels of Twitter’s growing video-sharing app, Vine.

Instagram co-founder Kevin Systrom said on Thursday that users will be able to record and share 15-second clips by tapping a video icon in the app. They can also apply filters to videos to add contrast, make them black and white or different hues.

“This is the same Instagram we all know and love but it moves,” he said at an event held at Facebook’s Menlo Park, California, headquarters.

Vine, which launched in January, has 13 million users and lets people create and share 6-second video clips. Instagram has 100 million users, up from 20 million when Facebook bought the company more than a year ago. If users like it, Facebook’s move could propel mobile video sharing into the mainstream.

To use the video feature, Instagram users can tap on the same camera icon they use to snap photos. A new video camera icon will appear on the right side. Tap it and a screen with a red video button will let you record clips of sunsets, kids running in parks or co-workers staring at their computer screens.

The app will record as long as your finger is on the red button or for 15 seconds, whichever comes first. Not unlike Vine, taking your finger off the button will stop the recording, allowing you to shoot the scene from a different angle or record something else altogether. Once you have 15 seconds of footage, you can play it from the beginning and post it on Instagram to share with others.

Given Vine’s popularity, “it is perhaps more surprising that Facebook has not introduced video for Instagram sooner. There is no doubt Twitter will move quickly to up the ante on Vine and this could undercut Facebook’s efforts with video on Instagram,” said Eden Zoller, principal consumer analyst at Ovum, a technology research firm.

Step-by-Step guide to Facebook Conversion Tracking

Step 1: Once you log in to your ‘Ads Manager’ tab, click on the Conversion Tracking button on the left side bar.

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Step 2: Then click on the ‘Create Conversion Pixel’ tab to begin the process.

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Step 3: You will be directed to this pop-up, which will ask you for a:

1. Name: An appropriate name will help you remember what you are tracking. (Example: Lead Generation – GATE Ad)

2. Category: This will help you decide the type of action that you want to track on your site. You can choose from the following:

1. Checkouts

2. Registrations

3. Leads

4. Key Page Views

5. Adds to Cart

6. Other Website Conversions

(For the purpose of this example, we have selected ‘Leads’).

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Step 4: You will be able to see a pop-up window with a JavaScript code. This is the code that you will have to add to the page where the conversion will happen. This will let you track the conversions back to ads which you are running on Facebook.

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The code should be placed on the page that a user will finally see when the transaction is complete.

Here is the tricky part. The code should not go on all pages. For that matter, it should not even go to the landing page of your product. The code should be placed on the page that a user will finally see when the transaction is complete.

For Example: If you want to track when students register for your GATE coaching, paste the code on the registration confirmation page/thank you page and not on the form that they need to submit.

How do you confirm that your conversion is working properly?

1. Check that the javascript snippet has been placed on the correct conversion page. Visit the page where the pixel has been embedded, right click and go to ‘View Page Source’ to find the pixel. The code should have the tag of the HTML. See image below.

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2. Check that Facebook is receiving the conversion events from your website. Go to the conversion tracking tab in your Ads Manager account. There you will see a list of the conversion tracking pixels that you have created. If the conversion tracking pixel has been successfully implemented and a conversion event has been recorded, it will be reflected in the Pixel Status column. If the status shows active, it means that the page which contains the pixel has been viewed by users. If it shows inactive, it means that over the last 24 hours, the page with the pixel has not been viewed.

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3.Later, when you  create your Facebook ad , you need to check the track conversions box under the campaign, pricing and schedule tab to enable tracking.

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How to create Facebook Ads in 8 Steps

June 6, 2013 3 comments

Like Facebook says it, “Over 1 billion people. We’ll help you reach the right ones.”

The ultimate goal for any marketer/business owner is to convert his leads into customers. However, for leads to convert, you need to get hold of them first, right? Running ads on social media biggie, Facebook is a time tested approach to grab attention and get more leads for your business.

There are multiple ways to run ads/promoted posts on Facebook. Today, I will discuss how to create Facebook ads in 8 simple steps. Let us take the example of a GATE coaching institute trying to capture student leads through Facebook. For those of you who don’t know, GATE stands for Graduate Aptitude Test in Engineering, and is an all India examination for Engineering in MSc, MTech and PhD programmes. (This article is relevant for Facebook beginners).FB-1

Here is how to create Facebook ads

Step 1 – Logging into Facebook

Log into your Facebook account using your personal or business profile and go to the ‘Advertise’ page. You will get this in the drop down menu next to the settings button on your home page.

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Step 2 – Start Creating Your Ad

You will be led to this page as shown below. Click on the “Create an Ad” tab to begin the process of creating an ad for Facebook.
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Step 3 – Select Facebook Page/Landing Page to Promote 

The words, ‘What do you want to advertise?’ in the next section are pretty much comprehensible. This is where you choose the place, page, app or event that you would like to promote. For example: Here we are advertising a page which is dedicated toward GATE coaching.You can also add your own URL or landing page. Check out how you can create a Facebook Landing Page for lead capture.
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Step 4 – Set the Ad Objective

Your next step is named, ‘What would you like to do?’ Here you can choose to:

  1. Get more page likes: Drive more Facebook users to your ad/page.
  2. Promote page posts: Promote a particular post out of all the posts that you have made on your page, ex. a blog post, picture etc. This will not only enhance your reach, but also your chances to be placed in news feeds – the center column of your home page.
  3. See advanced options: Drive traffic to your website. You can configure your advanced creative and pricing options. This is so intricate that you can also bid for the number of clicks on a particular post. (Remember, each category is different and offers different features to help you target your audience better.)

Since our main goal here is to collect leads and get better control over our ads, we will opt for the ‘See Advanced Options’. 

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Step 5 – Create the Ad copy 

You begin designing ‘Your ad’ here. FB ads are simple, comprising 25 character headline and a 90 character description. You can also add a thumbnail photograph measuring 100 pixels x 72 pixels here. Make sure to keep it very relevant for your audience. For instance, if you are a GATE institute, this would be a good ad copy:

Looking for Best Coaching for GATE? Join Now – 1 Week Free Trial Period!

You can then set the landing page of the ad. For instance, you can choose to land the visitors on your Facebook Page’s timeline, or a lead capture page (when you are aiming at lead capture, it is recommended that you set a landing page, instead of directing people to the timeline). Here’s how you can create one and the image on your right shows how your ad will look.

*Do go through these guidelines before you create your ad copy.*

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Step 6 – Choose your Audience

Next, you narrow down your target audience under the ‘Choose your audience’ category. Before we begin, in the image shown below, see the number of people under ‘Audience’ section before the filters have been set.

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This is the most important step, as this is where you choose your perfect target.

  1. Location: You can micro target by location (state/city/zip code). Ex: Students on Facebook giving GATE ‘14 exams will be India specific only. If you are a physical institute based in Bangalore, you might want to choose by city: Bangalore, Nelamangala, Hosur etc.
  2. Age: You can also target by age. Ex: GATE will mostly include students who have completed/ pursuing their B.Tech – 22-24 years.
  3. Gender: You can also choose gender, based on the kind of ad you are advertising. Here, since we are talking about exam specific ads, gender will be categorized as ‘All’.
  4. Precise Interests: Under the ‘Precise Interests’ section, you can choose interests that you are looking for in your target audience. In this case, your interests can be Engineering, IIT, studies etc. Once you have entered precise interest, you don’t have to choose the broader interest.

FB-8

If you have opted for the ‘Advanced options’ under the ad category, you can also detail down to relationship status, languages spoken, college attended and workplace.  By the process of trial and error, you can boil down your audience from a whopping 167 million users in the US to as few as 1 lakh people in India or a particular city.

Now, take a look at the image shown below which shows the targeted audience once the filters have been set.

FB-9

Step 7 – Campaign Pricing and Schedule Options

This step is ‘Campaign, Pricing and Schedule’ for your Facebook ad.

  1. Choose the currency, country and time zone in which you are placing your ad.
  2. The ‘New Campaign Name’ should be distinct and definite.
  3. Next, choose how much you are willing to spend for your ad campaign. You can choose from a daily budget or a lump sum amount that you will spend for as long as the ad runs. (Payments on Facebook are either pay-per-click – you pay every time someone clicks your ad or per thousand impressions – you pay every time 1000 people see your ad.) We have opted for the Pay-per-click payment service.

FB-10

Step 8 – Review your Ad

Once you ‘Review your ad’, you will be able to see the details of your ads that you have fed and how your ad will look. Next, you will be prompted to make payments for your ad. You can use a credit/debit card, PayPal or Facebook ad coupon.

FB-11

Facebook will hold your ad for review for a minimum of 24 hours. Your ad will either appear in news feeds or in the right column of any page in search results.Later, you can use the ‘Ads Manager tool’ to keep track of your ads’ progress.

So, this is how to create a Facebook ad: Basic News-feed ad. Be creative, think outside the box and you are good to go. For further queries, please do visit Facebook’s Help Centre or leave us a comment and we will get back to you ASAP.

 

My Photo

April 24, 2013 Leave a comment

Balt

WordPress Tips and Tricks

January 4, 2013 Leave a comment

I have some Wp tips and tricks

  • When you do a return in a post or page, you always get a double space. If you want it single, simply press on your keyboard.
  • Creating a powerful password for your admin login is the first step in making your site more secure. The second is to change that password monthly.
  • To get your readers to click through to your full post, stop it at exactly the spot where they will be most curious to read the next sentence. Every post has such a spot (or it should). To take advantage, stop the post there and insert the “read more” tag.
  • If you have unused plugins or themes installed, and have not activated, delete them. This greatly beefs up site security.
  • If you are looking for a WordPress developer to create your site, your first question should be: “Do you know php?” If they claim to be a developer (not a designer), but their answer is no,  run!
  • Don’t use a widget because it’s cool and shiny. Use it because it is useful to your reader.
  • Whether it’s your WordPress blog or website, make sure that people are able to contact you. Don’t hide your contact info in size two font in the footer of the page. Make a separate, highly visible contact page.
  • Remember, it’s WordPress. Capital W, capital P, no space between. If you land on a site and they call themselves a WordPress expert, but spell the name wrong, beware.
  • When inserting a photo into your post or page, don’t forget the alt (alternate) tag. This is what Google looks for when it’s indexing images on the web and the big G doesn’t like a site with alt tags missing.
  • If you have chosen to block search engines in your privacy setting during the construction of your blog or website, remember to turn it back on when you go live. Because that little sucker blocks them good.
  • Keeping your plugins up-to-date is just as important as keeping your WordPress version up-to-date.
  • Do you want to change your homepage to a static page rather than your blog? Can’t figure out what to do? Create a page for your homepage and one for your blog. Then go to settings >reading and change the settings on the “front page displays.”
  • If you are self-hosted, back up your database and all your files regularly. Hear that? Back up, back up!
  • Think about the theme you choose for your blog or website. Does it meet all your needs? Does it allow your site to grow as your business grows? Because if you decide to switch themes down the road, chances are it’s not a simple one-click process.
  • If you fly off the handle or rant in a blog post, remember, the moment you hit that publish button, it appears on the web and to your RSS subscribers. If you are angry when you write a post, it’s always best to save it as a draft and revisit it later for one last look.
  • Use a photo to provoke emotions in your blog post. Not only will you attract more readers, but they will remember your content longer.
  • If you have only one row of tools when you are creating a page or post, simply click on the far right button, “show kitchen sink,” and you will get a whole second row of tools.
  • If you are still using the default “admin” for your user name, it’s time to get rid of it. Create a new one, then delete the old one, assigning all posts and pages to your new user name. Otherwise you are giving hackers 50% of your login info.
  • If you cannot find an option on your edit post or page window, check the tab “screen options” in the upper right corner. That feature may be hidden.
  • To expand your editor window, grab the lower right, ridged corner and drag it.
  • Be careful when you underline text. Readers still have a habit of thinking any underlined text is a link.
  • Remember to turn off your comments on static pages. No one wants to comment on your about or contact page.
  • Remove or replace the default blog tagline under your general settings. Otherwise, people will see that generic message that says, “Just Another WordPress Site.”
  • And lastly, don’t be taken in by over-promises.  Like most worthwhile things, WordPress has a learning curve.

My Short Summary of 2012 in review

December 31, 2012 Leave a comment

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 27,000 views in 2012. If each view were a film, this blog would power 4 Film Festivals

Click here to see the complete report.

Today RAJINI’S BIRTHDAY 12-12-12

December 12, 2012 2 comments
English: Rajinikanth at the audio release of E...

English: Rajinikanth at the audio release of Enthiran (Photo credit: Wikipedia)

Superstar Rajinikanth celebrates his 60th birthday today and he will be spending the day with his family. Rajini’s birthday is no less than a festival for his fans the world over.

It is reported that his family and close friends have organized a Shashitabadapoorthi puja (60th birthday celebrations) at the famous Tirukkadiyur temple near Tiruchi. However, it should come to no one’s surprise that Rajini’s fans will be lining up for special poojas and welfare activities for their favourite idol.

Shivaji Rao Gaekwad was on December 12, 1949 and had very humble beginnings. He served as a ticket collector in a local shuttle bus in Bangalore when he was discovered by the legendary K. Balachander who renamed him Rajinikanth.

The year has been exceptional for Rajini. Breaking all box office records Endhiran has emerged as the biggest hit ever. There have also been two new additions to his family. Daughter Aishwarya Rajinikanth, who is married to actor Dhanush gave birth to a baby boy and his other daughter Soundarya Rajinikanth got married to industrialist Ashwin Kumar.

selvabalaji.wordpress.com  wishes Rajinikanth a very happy birthday!

 

Watch Thuppakki Movie Online HQ (youtube)

November 19, 2012 4 comments


Vijay’s Thuppaki Review – First Day First Show Report


One of the key reasons for Thuppaki’s sky high expectations is because the movie marks the beginning of Vijay’s strategy to working with top rung directors (barring Shankar’s Nanban which was a faithful remake of 3 Idiots). This is probably the best line-up of crew members and technicians for a Vijay movie. On the casting side, Kajal Aggarwal, Vidyut, Sathyan, Jayaram have provided the required support for Vijay to showcase his talent.  Does the script keep you engaged throughout the running time of 2 hour 45 minutes? Will Thuppaki uplift the festive mood this Diwali? Definitely, Yes.

The story opens in Mumbai with a bomb blast in a public bus. Jagdish (Vijay) is on a mission to find the terrorist gang and people behind the blast. There are twists and unexpected turns along the way. The story has enough ammo to fire up Vijay’s fan base.

Thuppakki is Vijay; Vijay is Thuppakki


Vijay has carried the movie from start to finish with his self-assured confidence and trade-mark style. The script makes frequent switch-overs from intense sleeper cell scenes to commercial love/comedy scenes. Vijay was able to make some bumpy transitions look convincing with his acting abilities. As always, Vijay dances effortlessly and comedy comes to him naturally. Vijay’s costumes, pleasant looks and mischievous expressions will surely win him more female fans. Vijay looks fit and younger in his toned muscular physique.

Story, Direction and Screenplay


AR Murugadoss’ engaging story is narrated in gray tones balanced with commercially colourful compromises. The movie may have minor similarities to Ramana which has worked out well again. Murugadoss has done his homework by consulting ex-CBI chief Karthikeyan and the details are blended in nicely while dumbing it down for audience. AR Murugadoss has intentionally slowed down the pacing and narration in critical scenes (e.g., Hospital security chief conversation in the terrace) to get the message across. The dialogues about common people’s (un)willingness to put their life at risk to fight terrorism are well written and delivered by Vijay. Also, the hero putting his sister in a high-risk operation provides the impetus and emotional connect with the audience.

It is interesting to note that the villain (Vidyut) tracks down the hero instead of other way around, which is usually seen. Another aspect which is told subtlely is Vijay’s undercover act passing off as a common man similar to the way terrorist sleeper cells operate. Vijay’s exterminating the sleeper cell operations in Mumbai is not revealed to his lover, family or others (except his cop friend Sathyan). This aspect could have been underlined a bit for additional impact and stronger appreciation for Jagdish’s character.

The love/comedy scenes and songs definitely stick out like sore thumb since they are not integrated well with the story line. It is understandable why AR Murugadoss had to make these compromises. We are pointing this out without really complaining since such intrusions have become essential to satisfy the fan base and common audience with diverse set of expectations.

Highlights 


  • Stylish portrayal of Vijay in anti-terrorism operations have a perfect closure with mass elements. For instance, scenes such as simultaneous execution of 12-for-12 sleeper cell killings at precisely the same minute, sister rescue scenes with sniffer dog, and the final scene where he symbolically blows up the ship with his hand gesture and subsequent punch dialogue before villain killing are sure treats for fans.
  • AR Murugadoss seems to have taken a tip from his association with Aamir Khan in Ghajini Hindi remake. Upon Aamir’s insistence, some emotional scenes involving Asin’s memory were added after climax action sequences in Hindi version. AR Murugadoss has used similar finish in Thuppakki giving a nice emotional touch and meaning to the movie by extolling the virtues of army.
  • Kajal has done her role exceptionally well in perking up the lighter moments with her expressions, dance moves in songs and chirpy love scenes laced with humour. Kajal has good scope in both “Antarctica” song (interesting concept) and “Alaika Laika” (showcasing her dance moves). Kajal’s presence enlivens the scenes and songs for people looking for relief from action scenes.
  • Santhosh Sivan‘s Cinematography and Sreekar Prasad‘s editing keep the narration tight despite relatively long running time. The candid capture of Mumbai adds to the style and character of the city. Santosh’s fast working style is critical to the successful shooting of scenes in real locations in Mumbai. Harris scores big in the final minutes with his song (“Poi Varavaa“) dedicated to army jawans which is sure to leave a lump in your throat. Harris’ BGM keeps up the pace and makes the operations look convincing with his theme track.

What could have been better?


  • Song picturizations look low-budget. Almost 4 out of 5 songs solely rely on Vijay’s dance moves, which gets a bit repetitive for general public. AR Murugadoss and Santhosh Sivan have pulled out some of the old tricks of picturizing the songs in big stadiums, by using bright incandescent lights in the background to make it look richer. Vijay’s introduction song “Kutti Puli Kootam” and opening fight scenes are speed breakers right after the word “go”.
  • Screenplay could have been tighter. Even though the individual scenes were riveting, the bigger purpose required to latch the audience interest lacks full conviction. The objective of killing the head of sleeper-cell (Vidyut) lacks macro-connection resulting in lack of depth for Vijay vs Vidyut’s clash. Some of the lengthy climax fight sequences in the ship could have been trimmed. The final 10+ minutes of man-to-man combat scenes with Vidyut led to some chatter among audience.

Bottomline


With right promotions and word of mouth reaching out to neutral and family audience, Thuppakki is well positioned to get tagged along with Ghilli and  Pokiri.

Reviewer Rating – 

 

Cyclone Nilam Hits the Southeastern Coast of India

November 1, 2012 1 comment

Cyclone Nilam has struck the southeastern coast of India, bringing with it severe flooding and winds almost as strong as superstorm Sandy.

Nilam, which formed over the Bay of Bengal, looked to be headed straight for the Sri Lankan coast.  Fortunately, Sri Lanka, which is still re-building after a decades-long war, avoided the worst of the storm. Having only closed the massive Menik Farm displacement camp one month ago, the last thing this Southern Asian country needed was another humanitarian disaster.

Read more: http://newsfeed.time.com/2012/10/31/cyclone-nilam-hits-the-south-eastern-coast-of-india/#ixzz2Ax2sPWFo

The force of the cyclone could be seen even before it hit Indian coastlines. Its powerful winds forced an oil tanker to run aground, writes the Times of India, leaving 22 crew members floating in a lifeboat.

The storm then surged towards the Southeastern coast of India, placing the states of Andhra Pradesh and Tamil Nadu on high alert. More than 5,000 people were subsequently evacuated from their homes in Chennai, the capital city of Tamil Nadu. By early evening (IST) Nilam had struck the port of Mahabalipuram and is now expected to spread along the coast through the night.

Cyclone Nilam comes only a year after Cyclone Thane, which last December killed 47 people in India. This massive storm, which hit Tamil Nadu destroying houses and crops, brought gale force winds of up to 135 kmph and tidal surges of nearly 1.5 metres, or about 5 feet. Although the cyclone currently bashing the coastal areas of southern India is not as strong as Thane, it still brings fears of human displacement and infrastructure damage. Extra precautions are being taken this time to ensure people’s safety.

“Tamil Nadu has a long coastline and the state has witnessed many storms over the years,” explained M. Jayaraman, joint commissioner for revenue administration for Tamil Nadu to the New York Times. “We have standard operating procedures already in force to tackle natural calamities and have also taken extra efforts this time.”

(MORE: Cyclone Hits Southern India)

The Indian government has issued a weather bulletin warning coastal areas in the South of the country to prepare themselves for strong winds through the night with extremely heavy rainfall possible in certain areas. A storm surge is expected in the low-lying areas of Chennai. The government is also warning of damage to power and communication lines and to standing crops. Coastal fishermen have been advised not to venture out to sea for the next 24 hours.

Read more: http://newsfeed.time.com/2012/10/31/cyclone-nilam-hits-the-south-eastern-coast-of-india/#ixzz2Ax2vLocK

 

Thupakki Songs

October 30, 2012 Leave a comment

 Thupakki Tamil Movie

01.Kutti Puli Koottam
Artist(s): Hariharan, Tippu, Narayana, Satyan, Ranina Reddy
Lyricist: Viveka

02.Antarctica
Artist(s): Vijay Prakash, Krish, Rajeev, Devan
Lyricist: Karky

03.Poi Varavaa
Artist(s): Karthik, Chinmayee
Lyricist: Pa. Vijay

04.Google Google
Artist(s): Vijay, Andrea Jeremiah, Joe, Krishna Iyer
Lyricist: Karky

05.Vennilave
Artist(s): Hariharan, Bombay Jayashri
Lyricist: Na. Muthukumar

06.Alaikaa Laikaa
Artist(s): Javed Ali, Sayanora Philip, Sharmila
Lyricist: Pa. Vijay

07. jagadish On Mission (Theme)

October 26, 2012 Leave a comment
MySQL

MySQL (Photo credit: Wikipedia)

This article teaches you how to create pagination like twitter using jquery, PHP and MySQL. The content can be loaded at the end of old content when we scroll the page. Your can create your own pagination after completing this article. It is very easy to implement, you can just copy and paste the code. Please follow the steps given below to create your won pagination style.

1. Create table in MySQL using following query statement

CREATE TABLE IF NOT EXISTS `job`  (  `job_id` INT(11) NOT 
 NULL AUTO_INCREMENT,    `job_name` INT(11) NOT NULL, 
 PRIMARY KEY (`job_id`)  )
 ENGINE=MYISAM DEFAULT CHARSET=latin1 AUTO_INCREMENT=1 ;

2. Create database connection file ie connection.php

$DB_Username = "root";
  $DB_Password = "";
 $DB_DATABASE = "database_name";
 $DB_HOST     = "localhost";
  $Connect = @mysql_connect($DB_HOST, $DB_Username, $DB_Password)
 or die("Couldn't connect to MySQL:
" . mysql_error() . "
" . mysql_errno());
//select database 
$Db = @mysql_select_db($DB_DATABASE, $Connect)
 or die("Couldn't select database:
" . mysql_error(). "
" . mysql_errno());

3. Create index.php where you can write following codes

<?php
/*
Author: selvaBalaji
Email:selvabalaji@gmail.com
Date: oct 26 2012
*/
include(“connection.php”);
if(isset($_GET[‘lastID’]) && is_numeric($_GET[‘lastID’]))
$lastID =intval($_GET[‘lastID’]);
if(!isset($_GET[‘lastID’]))
{
?>
<!DOCTYPE html>
<html xmlns=”http://www.w3.org/1999/xhtml”&gt;
<head>
<script type=”text/javascript”
src=”http://ajax.googleapis.com/ajax/libs/jquery/1.3.0/jquery.min.js”&gt;
</script>
<style>
#loader {
border:1px solid #ccc;
padding:10px;
margin:10px 0 0 0;
text-align:center;
}
.contentpane{}
.rowHolder{
border:1px solid #ccc;
padding:10px;
margin:10px 0 0 0;
}
</style>
<script type=”text/javascript”>
$(document).ready(function(){
function lastRecord()
{
$(‘div#loader’).html(‘<img src=”loader.gif” alt=”Loading…”>’);
$.post(“index.php?lastID=”+$(“.contentpane table tr:last”).attr(“id”),
function(data){
if (data != “”) {
$(“.contentpane table tr:last”).after(data);
}
$(‘div#loader’).empty();
});
};
$(window).scroll(function(){
if ($(window).scrollTop() == $(document).height() – $(window).height()){
lastRecord();
}
});

});
</script>
</head>
<body>
<h1>Pagination </h1>
<p class=”hr” style=”padding:2px 0 2px 0;”></p>
<div class=”contentpane”>
<table width=”100%” border=”0″ cellpadding=”0″ cellspacing=”0″>
<?php
$sql=”SELECT * FROM job ORDER BY job_id DESC limit 30″;
$result = mysql_query($sql);
while($record = mysql_fetch_array($result))
{
$lastID = $record[‘job_id’];
?>
<tr id=”<?php echo $record[‘job_id’];?>”>
<td><div class=”rowHolder”><?php echo $record[‘job_name’];?></div></td>
</tr>
<?php
}
?>
</table>
</div>
<div id=”loader”></div>
</body>
</html>
<?php
}
else
{
$sql=”SELECT * FROM job WHERE job_id < $lastID
ORDER BY job_id DESC LIMIT 3″;
$result = mysql_query($sql);
while($record = mysql_fetch_array($result))
{
?>
<tr id=”<?php echo $record[‘job_id’];?>”>
<td><div class=”rowHolder”><?php echo $record[‘job_name’];?></div></td>
</tr>
<?php
}
}
?>

 

Unzip a Zip File in php

<!--?php

    function unzip($location,$newLocation){
        if(exec("unzip $location",$arr)){
            mkdir($newLocation);
            for($i = 1;$icount($arr);$i++){
                $file = trim(preg_replace("~inflating: ~","",$arr[$i]));
                copy($location.'/'.$file,$newLocation.'/'.$file);
                unlink($location.'/'.$file);
            }
            return TRUE;
        }else{
            return FALSE;
        }
    }
?>
//Use the code as following:
<!--?php
include 'functions.php';
if(unzip('zipedfiles/selvabalaji.zip','unziped/myNewZip'))
    echo 'Success!';
else
    echo 'Error';
?>