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Google Introduces Search Engine Apps : Springboard

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Springboard is designed and marketed towards business and enterprise users of Google’s productivity apps — particularly those that have to regularly sort and search through large numbers of documents and files.

Within the same announcement Google also announce a significant upgrade to Google Sites, which is a tool designed by the company for creating web pages. The update will allow users to easily pull in information from other Google apps, and features all fully responsive designs for all of its layouts.

Both Springboard and the upgrade to Sites are currently being tested amongst a select group of users in Google’s early adopter program. If you’re interested in getting an early look at Springboard you can sign up here. An official public release date was not mentioned in the announcement.

2014 – FIRST PLUGIN ” WP Property Sale/Rent “

January 4, 2014 3 comments

WP Property Sale/Rent for creating and managing real estate agents and people who are willing to list their property. https://selvabalaji.wordpress.com

Great options to list properties on your own WordPress website. WP Property Sale/Rent for creating and managing highly real estate agents and people who are willing to list their property listing on their own WordPress site.

http://wordpress.org/plugins/wp-sale-property/

WP Property Sale/Rent is the WordPress plugin for creating and managing highly customization real estate, property management, and completely custom listings showcase websites. Turn your WordPress powered site into a real estate site. Create listings, upload images, display a dynamic map, slideshow, agent information,Google Maps, Send A Inquiry to agents Directly, Image slide show, and much more.

As always, integration is seamless, the system is expandable and customization, functionality is rich, and we are here to support it.

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If you are looking to build a site where you can list property for sale or rent, this is the plugin you need.

Features

  1. Add Property
  2. Add multiple property photos
  3. Advanced property search
  4. jQuery slider in property detailed view
  5. property options so you can add any type of property listing
  6. multiple categories
  7. Property search widget.
  8. Advanced search widget and custom page.
  9. Custom property listing page
  10. Custom manage-able property types
  11. Manage the number of property listing per page

Advanced property search page

  1. Create a normal page in your wordpress website
  2. Editor of the page, add this short code [PROPERTY_ADVANCED_SEARCH]

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Quake hits northwest China; 75 dead

(CNN) — Rescue teams are scrambling to reach the site of Monday morning’s strong and shallow earthquake in northwest China that has killed at least 75 people, according to state media.
Another 584 people were injured in the quake which tore through Gansu Province, state media reported.
The quake hit along the border of two counties — Min and Zhang — at around 7:45 a.m. local time, according to state news agency Xinhua.
Emergency services are converging on the area, including the Red Cross Society of China, which is sending 200 tents and other supplies to shelter and sustain those left without homes.
According to state broadcaster CCTV, Chinese President Xi Jinping has urged crews to prioritize the rescue of survivors and minimize casualties.
The original quake and powerful aftershocks caused roofs to collapse, cut telecommunications lines and damaged a major highway linking the provincial capital of Lanzhou to the south, according to the China Daily newspaper.
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More than 300 armed police troops and 64 heavy machines have been dispatched to repair National Highway No. 212, the paper reported. Train services in the area have also been suspended.
Rescue efforts are expected to be hampered by heavy rain that’s soaked the region in recent weeks. More rain is forecast and experts have warned about potential landslides.
According to the Gansu Provincial Seismological Bureau, the quake registered a magnitude of 6.6, however the U.S. Geological Survey said it was a 5.9-magnitude tremor, which struck at the relatively shallow depth of about half a mile (1 kilometer).
The epicenter was eight miles (13 kilometers) east of Chabu and 110 miles (177 kilometers) south-southeast of Lanzhou, the USGS said.
Tremors were still being felt from the quake, Xinhua said, quoting sources within the Min County government. Locals said buildings and trees shook for about a minute.
Residents within the earthquake zone took to Weibo — China’s version of Twitter — soon after to describe how the earth shook.
“This morning at 7:40 I was brushing my teeth, all of a sudden everything shook for a few moments, I thought I didn’t get enough sleep last night and was feeling dizzy,” @wyyy wrote. “Turns out it was an earthquake, sigh, seems that with the huge rain downpour outside, we really don’t know how much longer this planet is going to let us live here.”
Another, @dengdjianjyany, said: “Gansu earthquake. So many natural disasters in so short a time, another flood, another landslide, another earthquake, another something. And it’s not finished, my God ~ is there any safe place left? Wish everybody a life of peace”
@Heidiping: “Another earthquake, life really is fragile, survivors, be at peace!”

 

Facebook introduces video on Instagram

June 22, 2013 5 comments

BaltNEW YORK: Facebook is adding video to its popular photo-sharing app Instagram, following in the heels of Twitter’s growing video-sharing app, Vine.

Instagram co-founder Kevin Systrom said on Thursday that users will be able to record and share 15-second clips by tapping a video icon in the app. They can also apply filters to videos to add contrast, make them black and white or different hues.

“This is the same Instagram we all know and love but it moves,” he said at an event held at Facebook’s Menlo Park, California, headquarters.

Vine, which launched in January, has 13 million users and lets people create and share 6-second video clips. Instagram has 100 million users, up from 20 million when Facebook bought the company more than a year ago. If users like it, Facebook’s move could propel mobile video sharing into the mainstream.

To use the video feature, Instagram users can tap on the same camera icon they use to snap photos. A new video camera icon will appear on the right side. Tap it and a screen with a red video button will let you record clips of sunsets, kids running in parks or co-workers staring at their computer screens.

The app will record as long as your finger is on the red button or for 15 seconds, whichever comes first. Not unlike Vine, taking your finger off the button will stop the recording, allowing you to shoot the scene from a different angle or record something else altogether. Once you have 15 seconds of footage, you can play it from the beginning and post it on Instagram to share with others.

Given Vine’s popularity, “it is perhaps more surprising that Facebook has not introduced video for Instagram sooner. There is no doubt Twitter will move quickly to up the ante on Vine and this could undercut Facebook’s efforts with video on Instagram,” said Eden Zoller, principal consumer analyst at Ovum, a technology research firm.

Step-by-Step guide to Facebook Conversion Tracking

Step 1: Once you log in to your ‘Ads Manager’ tab, click on the Conversion Tracking button on the left side bar.

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Step 2: Then click on the ‘Create Conversion Pixel’ tab to begin the process.

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Step 3: You will be directed to this pop-up, which will ask you for a:

1. Name: An appropriate name will help you remember what you are tracking. (Example: Lead Generation – GATE Ad)

2. Category: This will help you decide the type of action that you want to track on your site. You can choose from the following:

1. Checkouts

2. Registrations

3. Leads

4. Key Page Views

5. Adds to Cart

6. Other Website Conversions

(For the purpose of this example, we have selected ‘Leads’).

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Step 4: You will be able to see a pop-up window with a JavaScript code. This is the code that you will have to add to the page where the conversion will happen. This will let you track the conversions back to ads which you are running on Facebook.

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The code should be placed on the page that a user will finally see when the transaction is complete.

Here is the tricky part. The code should not go on all pages. For that matter, it should not even go to the landing page of your product. The code should be placed on the page that a user will finally see when the transaction is complete.

For Example: If you want to track when students register for your GATE coaching, paste the code on the registration confirmation page/thank you page and not on the form that they need to submit.

How do you confirm that your conversion is working properly?

1. Check that the javascript snippet has been placed on the correct conversion page. Visit the page where the pixel has been embedded, right click and go to ‘View Page Source’ to find the pixel. The code should have the tag of the HTML. See image below.

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2. Check that Facebook is receiving the conversion events from your website. Go to the conversion tracking tab in your Ads Manager account. There you will see a list of the conversion tracking pixels that you have created. If the conversion tracking pixel has been successfully implemented and a conversion event has been recorded, it will be reflected in the Pixel Status column. If the status shows active, it means that the page which contains the pixel has been viewed by users. If it shows inactive, it means that over the last 24 hours, the page with the pixel has not been viewed.

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3.Later, when you  create your Facebook ad , you need to check the track conversions box under the campaign, pricing and schedule tab to enable tracking.

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How to create Facebook Ads in 8 Steps

June 6, 2013 3 comments

Like Facebook says it, “Over 1 billion people. We’ll help you reach the right ones.”

The ultimate goal for any marketer/business owner is to convert his leads into customers. However, for leads to convert, you need to get hold of them first, right? Running ads on social media biggie, Facebook is a time tested approach to grab attention and get more leads for your business.

There are multiple ways to run ads/promoted posts on Facebook. Today, I will discuss how to create Facebook ads in 8 simple steps. Let us take the example of a GATE coaching institute trying to capture student leads through Facebook. For those of you who don’t know, GATE stands for Graduate Aptitude Test in Engineering, and is an all India examination for Engineering in MSc, MTech and PhD programmes. (This article is relevant for Facebook beginners).FB-1

Here is how to create Facebook ads

Step 1 – Logging into Facebook

Log into your Facebook account using your personal or business profile and go to the ‘Advertise’ page. You will get this in the drop down menu next to the settings button on your home page.

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Step 2 – Start Creating Your Ad

You will be led to this page as shown below. Click on the “Create an Ad” tab to begin the process of creating an ad for Facebook.
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Step 3 – Select Facebook Page/Landing Page to Promote 

The words, ‘What do you want to advertise?’ in the next section are pretty much comprehensible. This is where you choose the place, page, app or event that you would like to promote. For example: Here we are advertising a page which is dedicated toward GATE coaching.You can also add your own URL or landing page. Check out how you can create a Facebook Landing Page for lead capture.
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Step 4 – Set the Ad Objective

Your next step is named, ‘What would you like to do?’ Here you can choose to:

  1. Get more page likes: Drive more Facebook users to your ad/page.
  2. Promote page posts: Promote a particular post out of all the posts that you have made on your page, ex. a blog post, picture etc. This will not only enhance your reach, but also your chances to be placed in news feeds – the center column of your home page.
  3. See advanced options: Drive traffic to your website. You can configure your advanced creative and pricing options. This is so intricate that you can also bid for the number of clicks on a particular post. (Remember, each category is different and offers different features to help you target your audience better.)

Since our main goal here is to collect leads and get better control over our ads, we will opt for the ‘See Advanced Options’. 

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Step 5 – Create the Ad copy 

You begin designing ‘Your ad’ here. FB ads are simple, comprising 25 character headline and a 90 character description. You can also add a thumbnail photograph measuring 100 pixels x 72 pixels here. Make sure to keep it very relevant for your audience. For instance, if you are a GATE institute, this would be a good ad copy:

Looking for Best Coaching for GATE? Join Now – 1 Week Free Trial Period!

You can then set the landing page of the ad. For instance, you can choose to land the visitors on your Facebook Page’s timeline, or a lead capture page (when you are aiming at lead capture, it is recommended that you set a landing page, instead of directing people to the timeline). Here’s how you can create one and the image on your right shows how your ad will look.

*Do go through these guidelines before you create your ad copy.*

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Step 6 – Choose your Audience

Next, you narrow down your target audience under the ‘Choose your audience’ category. Before we begin, in the image shown below, see the number of people under ‘Audience’ section before the filters have been set.

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This is the most important step, as this is where you choose your perfect target.

  1. Location: You can micro target by location (state/city/zip code). Ex: Students on Facebook giving GATE ‘14 exams will be India specific only. If you are a physical institute based in Bangalore, you might want to choose by city: Bangalore, Nelamangala, Hosur etc.
  2. Age: You can also target by age. Ex: GATE will mostly include students who have completed/ pursuing their B.Tech – 22-24 years.
  3. Gender: You can also choose gender, based on the kind of ad you are advertising. Here, since we are talking about exam specific ads, gender will be categorized as ‘All’.
  4. Precise Interests: Under the ‘Precise Interests’ section, you can choose interests that you are looking for in your target audience. In this case, your interests can be Engineering, IIT, studies etc. Once you have entered precise interest, you don’t have to choose the broader interest.

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If you have opted for the ‘Advanced options’ under the ad category, you can also detail down to relationship status, languages spoken, college attended and workplace.  By the process of trial and error, you can boil down your audience from a whopping 167 million users in the US to as few as 1 lakh people in India or a particular city.

Now, take a look at the image shown below which shows the targeted audience once the filters have been set.

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Step 7 – Campaign Pricing and Schedule Options

This step is ‘Campaign, Pricing and Schedule’ for your Facebook ad.

  1. Choose the currency, country and time zone in which you are placing your ad.
  2. The ‘New Campaign Name’ should be distinct and definite.
  3. Next, choose how much you are willing to spend for your ad campaign. You can choose from a daily budget or a lump sum amount that you will spend for as long as the ad runs. (Payments on Facebook are either pay-per-click – you pay every time someone clicks your ad or per thousand impressions – you pay every time 1000 people see your ad.) We have opted for the Pay-per-click payment service.

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Step 8 – Review your Ad

Once you ‘Review your ad’, you will be able to see the details of your ads that you have fed and how your ad will look. Next, you will be prompted to make payments for your ad. You can use a credit/debit card, PayPal or Facebook ad coupon.

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Facebook will hold your ad for review for a minimum of 24 hours. Your ad will either appear in news feeds or in the right column of any page in search results.Later, you can use the ‘Ads Manager tool’ to keep track of your ads’ progress.

So, this is how to create a Facebook ad: Basic News-feed ad. Be creative, think outside the box and you are good to go. For further queries, please do visit Facebook’s Help Centre or leave us a comment and we will get back to you ASAP.

 

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