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Posts Tagged ‘social’

Step-by-Step guide to Facebook Conversion Tracking

Step 1: Once you log in to your ‘Ads Manager’ tab, click on the Conversion Tracking button on the left side bar.

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Step 2: Then click on the ‘Create Conversion Pixel’ tab to begin the process.

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Step 3: You will be directed to this pop-up, which will ask you for a:

1. Name: An appropriate name will help you remember what you are tracking. (Example: Lead Generation – GATE Ad)

2. Category: This will help you decide the type of action that you want to track on your site. You can choose from the following:

1. Checkouts

2. Registrations

3. Leads

4. Key Page Views

5. Adds to Cart

6. Other Website Conversions

(For the purpose of this example, we have selected ‘Leads’).

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Step 4: You will be able to see a pop-up window with a JavaScript code. This is the code that you will have to add to the page where the conversion will happen. This will let you track the conversions back to ads which you are running on Facebook.

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The code should be placed on the page that a user will finally see when the transaction is complete.

Here is the tricky part. The code should not go on all pages. For that matter, it should not even go to the landing page of your product. The code should be placed on the page that a user will finally see when the transaction is complete.

For Example: If you want to track when students register for your GATE coaching, paste the code on the registration confirmation page/thank you page and not on the form that they need to submit.

How do you confirm that your conversion is working properly?

1. Check that the javascript snippet has been placed on the correct conversion page. Visit the page where the pixel has been embedded, right click and go to ‘View Page Source’ to find the pixel. The code should have the tag of the HTML. See image below.

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2. Check that Facebook is receiving the conversion events from your website. Go to the conversion tracking tab in your Ads Manager account. There you will see a list of the conversion tracking pixels that you have created. If the conversion tracking pixel has been successfully implemented and a conversion event has been recorded, it will be reflected in the Pixel Status column. If the status shows active, it means that the page which contains the pixel has been viewed by users. If it shows inactive, it means that over the last 24 hours, the page with the pixel has not been viewed.

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3.Later, when you  create your Facebook ad , you need to check the track conversions box under the campaign, pricing and schedule tab to enable tracking.

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Facebook buys facial-recognition startup

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Image representing Face.com as depicted in Cru...

Image via CrunchBase

Facebook Inc (FB.O) is paying $55 million to $60 million to buy Face.com, according to people familiar with the matter, acquiring the company that provides the facial-recognition technology used by the world’s largest social network to help users identify and tag photos.

The deal bolsters one of Facebook’s most popular features — the sharing and handling of photos — but the use of the startup’s

has spurred concerns about user privacy.

The No. 1 social network will pay cash and stock for Face.com, potentially paying as much as $60 million, two sources with knowledge of the deal said. Media reports in past weeks have pegged the transaction at $80 million to $100 million.

Neither Facebook nor Face.com disclosed terms of the deal, which is expected to close in coming weeks.

Facebook, which will acquire the technology and the employees of the 11-person Israeli company, said in a statement that the deal allows the company to bring a “long-time technology vendor in house.”

Face.com, which has raised nearly $5 million from investors including Russian Web search site Yandex (YNDX.O), launched its first product in 2009. The company makes standalone applications that consumers can use to help them identify photos of themselves and of their friends on Facebook, as well as providing the technology that Facebook has integrated into its service.

Facebook uses the technology to scan a user’s newly uploaded photos, compares faces in the snapshots with previous pictures, then tries to match faces and suggest name tags. When a match is found, Facebook alerts the person uploading the photos and invites them to “tag,” or identify, the person in the photo.

Responding to inquiries from U.S. and European privacy advocates, Facebook last year made it easier for users to opt out of its controversial facial-recognition technology for photographs posted on the website, an effort to address concerns that it had violated consumers’ privacy.

The deal is the latest in a string of acquisitions by Facebook in recent months, including the $1 billion acquisition of mobile photo-sharing service Instagram. U.S. antitrust regulators are undertaking an extended review of the Instagram deal, which Facebook expects to close by the end of the year.

Shares of Facebook, which continue to trade below the price at which they were offered during the initial public offering in May, closed Monday’s regular session up 4.7 percent at $31.41.

Billa II – Teaser Promo

April 16, 2012 Leave a comment

Ajith is back with Billa II after the successful 2007 flick Billa which was directed by Vishnuvardhan. Expected to release on 25th May, Billa II is supposed to be a prequel to Billa ( unlike Don-2 which was a sequel ) and talks about how David, an ordinary man from coastal Tamil Nadu becomes the dreaded don Billa. Directed by Chakri Toleti  and also starring Parvathy Omanakuttan, Bruna Abdullah, Vidyut Jamwal and Sudhanshu Pandey in supporting roles who all make their debut in Tamil cinema, the film has music by Yuvan Shankar Raja and R.D.Rajasekharis the DOP.

Expected to be the big ticket summer Tamil release, watch this interesting teaser for now.

ORU KAL ORU KANNADI – REVIEW

April 16, 2012 Leave a comment

RED GIANT MOVIES UDHAYANIDHI STALIN PRESENTS:

ORU KAL ORU KANNADI****

A Movie Story & Directed by Rajesh M who has done the film neatly in commercial and full of comedy.
The producer Udhayanidhi himself is the Hero of the film with Santhanam making full comedy. Heroine is Hansika, Saranya Ponvanna Udhayanidhi mother, Uma Padbhanan Hansika’s mother and father is Shiyaji Shinde. With varadha rajan and others.

From the beginning itself the movie moves in the comedy track and full of comedy mixed with stunts, songs in foreign locations. Songs are all good, music by Harris Jayraj, Camera Balasubramniam, Lyrics Na Muthukumar, Arts: Jacy, Choreography: Dinesh, Stunts Rajasekar, Editing Vivek Harshan PRO: Nikil

Very neatly and in commercial and comedy fully with excellent timings by both Udyanidhi and santhanam speaks about the story. Udhayanidhi being produced many films is hero in this and does not looks like a new actor and done his part in very good manner with Hansika a beauty fitted perfectly for the Hero.

An wonderful comedy mixed commercial movie with all credits.

Kumar srinivas
Photo/video journalist

Explore the REST API

April 12, 2012 1 comment

I have had the pleasure of working with the WordPress.com REST API over the past few weeks and am very excited to start “dogfooding” this resource everywhere I can.

One cool feature is that all the endpoints are self-documenting. In fact, the documentation for the REST API is built by the API itself! With this information we were able to build a console to help debug and explore the various resources that are now available through the new API. So let me introduce you to the new REST console for WordPress.com.

A word of caution: the console is only available when you are logged into WordPress.com and is hooked up to the live system, so be careful with your POST requests!

At its simplest you can supply the method, path, query, and body for the resource you wish to examine (it’s pre-populated with /me). Press “Submit” to see the response status for your request and an expandable JSON object that you can explore. All links listed under meta are active, so click one to make another request.

To get a better idea of what kind of parameters a request can take, select it under the “Reference” section. It will then provide an interface with some contextual help to let you know which path, query, and body parameters it accepts, what each of those parameters are for, and a field for you to provide the value.

Intex Dual SIM IN 4470 on Sale for Rs. 3,650

This social networking device has a 2.4-inch screen

Intex has launched its latest handset, the dual SIM capable (both GSM) IN 4470 in India. The phone, which apart from the dual SIM ability, also boasts of of a feature called “UM (U & Me) Chat”. This is nothing but a live video chat feature that can support up to 4 people conferencing simultaneously. The only obligation is that the other three people should be using the same phone as you are.

The IN 4470 has a 2.4-inch screen with support for 65k (which is less for a screen that size). It supports a multi-lingual user interface and SMS text in four languages – Bengali, Arabic, Hindi and English. Other features include support for FM Radio, a fully equipped music player and video player. The phone supports Bluetooth 2.0 with A2DP and has support for memory expansion up to 4GB – with microSD cards.

The phone is social networking ready and comes with Widgets for Facebook, Google and Yahoo.

The phone has two cameras – both of them with a paltry VGA resolution. But then, we do not expect much from a phone that will make your pockets lighter by just Rs. 3,650.

The IN 4470 is on sale across India at present.

Twitalyzer : Twitter Analysis

September 16, 2009 Leave a comment

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According to the site.. “Twitalyzer is a unique tool to evaluate the activity of any Twitter user and report on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.”

The output of the analysis look like below:

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There are definitions for each of the terms they use like Strength, Favor, Passion etc…

  • Brand Strength is the likelihood that your brand is being discussed in Twitter.
  • In the context of brands, the signal-to-noise ratio describes the likelihood that a brand mention will be coupled with a URL or a hashtag of some kind.
  • Brand Favor is the ratio of citations that are generally positive to those that are generally negative.

More here: http://twitalyzer.com

Iran Offers ‘Dialogue With Respect’ With U.S.

February 10, 2009 Leave a comment

TEHRAN — After the icy mutual hostility of the Bush era, President Mahmoud Ahmadinejad of Iran on Tuesday made a conditional offer of dialogue to the Obama administration, saying Tehran was ready for “talks based on mutual respect and in a fair atmosphere.”

Hasan Sarbakhshian/Associated Press

Mr. Ahmadinejad spoke at a rally on Tuesday in Tehran marking the 30th anniversary of the Islamic revolution in 1979.

But he coupled the offer with an attack on former President Bush, calling for him to be “tried and punished” for his policies and actions in the Middle East and the Persian Gulf region.

Mr. Ahmadinejad’s remarks came in a televised address to a rally marking the 30th anniversary of the Islamic revolution in 1979 which deposed Shah Mohammed Reza Pahlavi, ended the close relationship between Washington and Tehran, and replaced it with decades of confrontation that culminated in former President Bush’s description of Iran as part of an “axis of evil.”

Since the inauguration of President Obama last month, however, Washington has sounded a more conciliatory tone, despite profound differences over Iran’s nuclear program and its support for political groups in the Middle East that the United States considers to be terrorists.

“The new U.S. administration has said that it wants change and it wants to hold talks with Iran,” President Ahmadinejad said.

“It is clear that change should be fundamental, not tactical, and our people welcome real changes,” he said. “Our nation is ready to hold talks based on mutual respect and in a fair atmosphere.”

Mr. Ahmadinejad went on to say that Iran could cooperate with the United States to uproot terrorism in the region. “The Iranian nation is the biggest victim of terrorism,” he said.

But he referred to former President Bush as one of reasons for insecurity in the region and said, “Bush and his allies should be tried and punished.”

“If you really want to uproot terrorism, let’s cooperate to find the initiators of the recent wars in the Middle East and the Persian Gulf region, try them and punish them,” he said.

His comments follow a series of overtures from Washington and seemed to move away from an earlier call by Mr. Ahmadinejad for the United States to apologize for actions in the relationship with Iran dating back 60 years.

Shortly after his inauguration, Mr. Obama told the Arabic-language television station Al Arabiya that “if countries like Iran are willing to unclench their fist, they will find an extended hand from us.”

Referring to Iran on Monday, Mr. Obama said at a news conference that he was “looking at areas where we can have constructive dialogue, where we can directly engage with them.”

“My expectation,” he said, “is that in the coming months we will be looking for openings that can be created where we can start sitting across the table face to face.”

Last weekend, Vice President Joseph R. Biden Jr. indicated at a security conference in Munich, Germany, that the United States would take a nuanced approach toward Iran. He suggested that the administration was willing to be more conciliatory than Mr. Bush had been, but also to continue his tough policies if necessary.

“We are willing to talk to Iran,” Mr. Biden said, but quickly tacked back to a refrain common during the last years of the Bush presidency, offering Iran’s leader a choice: “Continue down your current course and there will be pressure and isolation; abandon the illicit nuclear program and your support for terrorism, and there will be meaningful incentives.”

Many western nations, including the United States, reject Iran’s insistence that its nuclear program is designed solely for generating energy, suspecting that it is no more than a screen for a nuclear weapons program what would upset the regional power balance and potentially threaten Israel.

Washington also objects to Iran’s close ties to militant Islamic groups such as Hezbollah in Lebanon and Hamas in Gaza.

Mr. Ahmadinejad’s choice of the 30th anniversary of the Islamic revolution seemed particularly significant. The United States had been a close supporter of the shah, but after his fall, radical students stormed the American Embassy in Tehran and held 52 Americans hostage for 444 days. Washington broke off diplomatic relations with Tehran in 1980.

Mr. Ahmadinejad’s comments came two days after a former Iranian president, Mohammad Khatami — a reformist politician who advocated more détente with the West — announced that he would challenge Mr. Ahmadinejad in presidential elections next June.

Mr. Khatami, who won an overwhelming victory in 1999 and was president until 2005, was elected on promises to grant greater political and social freedom and improve foreign relations.

Mr. Ahmadinejad’s presidency, by contrast, has been marked by economic mismanagement, surging inflation and international isolation.