Marketers to Increase Digital Marketing Spend in 2014

Most companies will be giving their digital marketing a boost in 2014, as new research from ExactTarget reveals that two thirds of marketers plan to increase their investments in digital marketing this year.

The study found that 61 percent of marketers plan to increase their investments in data and analytics, 60 percent plan to increase spend on marketing automation and 58 percent will spend more on email marketing. In addition, 57 percent of marketers say they will invest more in social media while another 57 percent will increase their investment in content management.

Additional insights from the ExactTarget study reveal that the top priority for marketers in 2014 is to increase conversion rates, followed by increasing and improving brand awareness and collecting, measuring and using behavior-based data.

“We are in the third wave of the Internet revolution where everything and everyone is connected; this is the Internet of Customers,” said Scott Dorsey, chief executive officer, ExactTarget Marketing Cloud. “As the number of connected devices and mobile phones continue to skyrocket, marketers are investing aggressively in digital to connect with their customers in entirely new ways across every channel and every device.”

Social Gestures and the Social Web – Part I

FROM the Below Article was Copied from the website http://blog.engag.io/2012/04/15/social-gestures-and-the-social-web-part-i/

The Original Author – MR.  William Mougayar

Social Gesturing is at the heart of the social web. Those little signals have a small footprint but a large impact.

The crowd-sourced nature of social gestures adds up to a lot of value. After all, Facebook with all its might was mostly based and founded on 3 basic social gestures: liking, sharing and linking, each taking a fraction of a second to accomplish.

I’ve been thinking a lot about the hierarchy of social gestures in terms of value and potential.  And I came-up with the following way to organize them into a taxonomy where certain gestures are grouped with each other according to the objective they are meant to achieve and the purpose they target: People, Interests or Content.

The graph below is self-explanatory. The objective of social gesturing is to a) grab Attention, b) Express yourself, c) Curate interests (or content), d) develop Relationships, or e) Engage with people.

The most commonly used Social Gestures are Sharing, Linking and Liking when it comes to Content, and Following or Friending when it comes to People. But the area that holds the most promise is Engagement with People.

There is an ascending amount of time it takes to accomplish each gesture. If you look at the two extremes, Discussing something with someone is a lot more time-consuming than Clicking on content or Sharing it.

Personally, and for Engagio, I’m very interested in the gestures around Social Engagement. I think we’re just getting started in that segment, and I plan to cover more on that topic in Part II of this post.

In the meantime, what is your opinion on the following 3 questions:

• Are there other Social Gestures that you are seeing?

• Do you see new ones that are emerging?

• Which ones do you use the most?

Related articles

• Engagio: A Canadian Startup Story and the future of the Social Web (startupnorth.ca)
• Engagio wants to be your one-stop social inbox (gigaom.com)
• How to swear in Italian (afrahm.wordpress.com)
• Don’t Export Your American Hand Gestures [Infographic] (communicationstudies.com)
• ShadowPuppets prototype lets you pinch-to-zoom, click, and scroll with shadow gestures (theverge.com)

Engagio: Recognize & Build Relationships On Social Network Easily

Engagio helps you to track your online conversations and allows you to develop meaningful relationships from them. In short, it is your tool to find quality relationships.

Pitched as ‘Your inbox for online conversations and relationships’, it is a tool much like Gmail, but is for managing your conversations in social networking sites and commenting systems. Engagio gives you visibility about the people behind these conversations and reveals their social identities profile. It saves you much time and allows you to connect with others in a much better and deeper way.

Although social media has many advantages, sometimes we fall short of managing our many relationships on social networking sites. With so many friends, family members, colleagues, classmates and relatives in our contacts list, we miss out on building quality relationships with people who matter. Engagio helps you to do that and more.

Engagio believes that commenting and conversations are strong social signals. They are stronger than likes, shares and links. Comments are implicit linkages about people. After all, you only care to comment on somebody’s post and take time to do it when you like that person or what s/he has to say. Like is easy, commenting takes time and thought. Engagio studies all that and more, and give you full visibility into the potential relationships behind your comments and conversations.

The service is frictionless and derives implicit data from your normal, everyday interactions. It does not matter whether your conversations are on social networks or inside your Engagio inbox, Engagio tracks them all. You connect to your social networks and Engagio starts to track, record, analyze and report on your interaction activity.

All you need to do is to signup from the entry page or jump to your inbox. You can easily track your conversations on Facebook, LinkedIn, Twitter, Google+, Disqus-enabled sites, Hacker news comments, Foursquare and more. This is a wonderful service for everybody who wishes to build up on great relationships without putting in much time and effort.

Chat With Command Prompt

If you want personal chat with a friend

you don’t need to download any yahoo messenger
All you need is your friends IP address and Command Prompt.

Firstly, open Notepad and enter:

@echo off

:A

Cls

echo MESSENGER

set /p n=User:

set /p m=Message:

net send %n% %m%

Pause

Goto A

Now save this as “Messenger.bat”. Open the .bat file and in Command

Prompt you should see:

MESSENGER

User:

After “User” type the IP address of the computer you want to contact.

After this, you should see this:

Message:

Now type in the message you wish to send.Before you press “Enter” it should look like this:

MESSENGER

User:27.192.168.1.88

Message: Hello SoftIT!

Now all you need to do is press “Enter”, and start chatting!

Mobile Trading

The Procyon Holdings (PROHD) name is expanding again as we push out into another development area — the Android framework. When I abandoned my BlackBerry, the choice to move to the Android platform was an easy decision. Market saturation, the development community, and fluidity between devices make this platform shine.

I’ve been having a few end user problems with the current iteration of our trading website. First, the native Android Gingerbread browser lacks SVG support, an issue that has bewildered me since I read about it. I can solve this issue by using another browser such as Opera, but I would like to use the native one.

Also working with a HTML + Ajax website on a device with a touch interface feels like you are not getting the full user experience. I want to scroll down lists with my finder, click and hold to expose options, and speed around menus.

Mobile Architecture

We had to expand our design and create a few new pieces to get data to the mobile world. New items include the creation of a daemon to simply database population, exposing data via XML, and working with an existing library to enable Push notifications.

Information Flow

The Daemon runs on our server, periodically pulls transactions from the Eve API, and places that information in our wallet table.

Our previous design was that you would have to hit the transactions webpage and it would trigger an update. Getting a page to refresh on a desktop connected via broadband versus a mobile phone is quite the different experience.

Android has a framework called C2DM(Android Cloud to Device Messaging) which enables you to send lightweight push notifications to devices.

Our vision is that when a sell order clears, a large/special sale has occurred, or a significant milestone has been reached, we send a notice. This will be visible on phone’s Status Notification Bar and cause me to act if deemed important. I have been forgetting to buy or trade a particular item after the sell orders have cleared. Forget things — loose profit.

Getting data out of our database required the creation of a webservice to produce XML output from our wallet table.

Here is an example of the sale of one item in our XML feed:

<?xml version="1.0"?>  
<TransactionList>  
<Transaction>  
<transactionDateTime>2012-04-19 06:21:04</transactionDateTime>  
<typeID>21096</typeID>  
<typeName>Cynosural Field Generator I</typeName>  
<quantity>1</quantity>  
<price>1948939.91</price>  
<profit>147803</profit>  
<stationName>STATION</stationName>  
<icon>21096_32.png</icon>  
</Transaction>  
</TransactionList>

Alpha Screenshot

This screenshot is our first proof of concept. We’re able to get information from an XML feed, display it, and get/cache images from the Eve image server. Major credit goes to my trading and corporation partner James, who has been doing the development work and educating me on the Android framework.

There is a lot we want to do with the mobile version. Menus, tabs, charts, reports, and the ability to add items to a shopping cart/wish list are all things on the drawing board.

Future Collaboration

This project is our first exposure to the Android framework and after the initial learning curve, we might perhaps coolabrate with the Aideron Robotics team on Aura. So maybe some of our trading mechanics will make their way into the Aura application.

Getting the Distance between Locations using Google Maps API

Modifying my post on drawing directions in a MapView using Google's API, I have come up with a solution to get the distance between two locations. Considering the same example I modified getDirections() to the method given below which returns distance as a string in kms(or meters).

public String getDistance(double lat1, double lon1, double lat2, double lon2) {
	String result_in_kms = "";
	String url = "http://maps.google.com/maps/api/directions/xml?origin=" + lat1 + "," + lon1 + "&destination=" + lat2 + "," + lon2 + "&sensor=false&units=metric";
	String tag[] = {"text"};
	HttpResponse response = null;
	try {
		HttpClient httpClient = new DefaultHttpClient();
		HttpContext localContext = new BasicHttpContext();
		HttpPost httpPost = new HttpPost(url);
		response = httpClient.execute(httpPost, localContext);
		InputStream is = response.getEntity().getContent();
		DocumentBuilder builder = DocumentBuilderFactory.newInstance().newDocumentBuilder();
		Document doc = builder.parse(is);
		if (doc != null) {
			NodeList nl;
			ArrayList args = new ArrayList();
			for (String s : tag) {
				nl = doc.getElementsByTagName(s);
				if (nl.getLength() > 0) {
					Node node = nl.item(nl.getLength() - 1);
					args.add(node.getTextContent());
				} else {
					args.add(" - ");
				}
			}
			result_in_kms = String.format("%s", args.get(0));
		}
	} catch (Exception e) {
		e.printStackTrace();
	}
	return result_in_kms;
}

How to get more page views for your blog

“What makes a blog popular? What drives page views?” These are the questions that we’ve been trying to answer over the last few weeks. We were on a mission to dig into the data and analyze the strongest parameters that influence the flow of visitors to WordPress.com blogs.

Out of the 30+ million blogs on WordPress.com, we randomly selected a sample of almost 100,000 blogs to perform a regression analysis. Here are our findings, together with a few recommendations. We hope that this provides some new information, and kudos to you in case you’ve already incorporated these tips into your blog – the data suggests that you’re on the right track. Keep it up!

Make your blog easy to follow – It almost sounds obvious, but the simplest way to build more awareness is to make it easier to do so. Make sure that you have the follow widget as visible as possible. If your readers receive a notification every time you post, or see your post in their reader, there is a much higher chance that they will revisit your blog.

Comments, Comments, Comments – The most successful blogs, we found, created and encouraged a dialogue with their readers. The best way to make people more engaged with your writing is for you to engage back and start a conversation. In your posts, encourage people to comment. Also, make sure that you reply to people’s comments and continue the dialogue. This back and forth conversation is a significant driver of page views; holding all else equal, every additional comment can potentially drive up to 18 incremental page views! You can start by simply asking follow-up questions at the end of each post: ”have you ever done X?”; “do you think Y is acceptable?”. You can read some more thoughts on how to build your audience  and how to get more comments.

Post Frequently and Regularly – Your readers want to know that you are there for them and that you are “on it”. If you post frequently and regularly and have enabled the follow feature as we mentioned above, checking your blog could become a daily routine for your readers. Even if it’s a short post, write something new as frequently as possible, and at regular intervals. (The Daily Post can help with ideas, as can the advice on how to get more traffic)

While these three tips were shown to be the most important drivers of page views in our analysis, you might consider other parameters, which we found as having a partially significant effect: syndicating your post to Twitter and Facebook (using Publicize), for example, could lead to additional page views.

Happy blogging!

Google to bring cheap Android tablets

The internet giant is reportedly set to launch a sub-Rs 10,000 tablet later this year.

Google has said that it will focus more on lower end tablets.

“There’s been a lot of success on some lower-priced tablets that run Android, maybe not the full Google version of Android, but we definitely believe that there is going to be a lot of success at the lower end of the market. It’s definitely an area we think is important and we’re quite focused on,” Larry Page, Google’s chief executive officer, was reported as saying.

Currently, there are a lot of cheap Android tablets in the market but these are mostly from lesser known manufacturers.

Google’s direct involvement in low cost Android tablets could be revolutionary. In fact, the online giant is reportedly set to launch a sub $200 (Rs 10,000) device this year itself. The tablet is said to have a 7 inch display with Android 4.0 operating system, a quad core processor, and WiFi for internet access.

Social Media Integration

Spotify & Social Media

Spotify music applications offer easy integration with a large variety of different, popular social media channels. With their user-friendly applications, integrating your music lifestyle into your previously established social media channels is fairly simple. Such social media channels that your Spotify application can integrate with are Facebook, Twitter, YouTube, and Flickr. As of this year, Spotify was completely redesigned in order to fully and completely integrate into both Facebook and Twitter accounts. The new application also has fully functioning/interactive applications, embedded into its database structure, such as last.fm, billboard.com, and Sounddrop.

Some of the key features of this fully-integrated platform offer sharing and tracking functions with your automatically-synchronized social media friends. Such functions include tracking what your friends are listening to, discovering  what sort of music and playlists are “trending”, as well as even  collaborating on shared playlists with other friends or users. These social media integration features have become such a vital part of this new social experience (i.e. Spotify) that new users are required to have a Facebook or Twitter account in order to complete registration of the service.

Last but not least, this marriage between Spotify and Facebook has also brought upon a little reverse-integration to the pairing. This reverse-integration comes from the recent addition and invention of a fully-functioning Spotify music application embedded on the Facebook website server.

Google + tradutor instantâneo

O Google está trabalhando no desenvolvimento de um telefone que traduzirá chamadas em tempo real. Segundo a empresa, a tecnologia pode estar disponível em dois anos.

O aparelho seria a junção de dois serviços já oferecidos pela empresa: a tradução e o reconhecimento de voz. “Claramente, para que ele funcione bem, você precisa de uma combinação de tradução automática de alta-precisão e de reconhecimento de voz de alta precisão, e é nisso que estamos trabalhando”, explica o chefe dos serviços de traduções do Google, Franz Och.

A tecnologia irá traduzir frases e não palavras isoladas e, a partir da grande quantidade de textos usados, os sistemas serão mais precisos do que os atuais.

O problema a ser enfrentado pela empresa diz respeito à diversidade de línguas faladas no mundo. São mais de 6 mil e atualmente são oferecidas opções de tradução para apenas 52.

As informações são da Folha Online

The Do-it-yourself Market

John Monteleone stated ‘It all comes down to “what is the value of your time”. Do-it-yourselfers and even professionals can spend hours of their time searching forums and discussion groups for solutions to their website issues. Time spent is money lost. Our value is that for a fee, we can solve most issues quickly and save you all those hours of troubleshooting. Those saved hours can be used more productively for being creative and marketing your website.”

911WEBSITEREPAIR.com offers other specialized services, such as, Browser Compatibility, Search Engine Optimization, Website Speed Optimization, Website Security Audits, Graphic Services, Emergency Website Restoration, W3C HTML and CSS Website Markup Validation Service and more….

For information: http://www. 911WEBSITEREPAIR.com
or

Contact: info@911WEBSITEREPAIR.com

Phone: 203-565-6100