ONLINE MARKETING TIPS

SEO-INTRODUCTION

Internet has become a powerful marketing source for the benefit of mankind. Many websites are available in the

internet, fulfilling various purposes. These websites need to be in the top rankings in the search engines to maintain

its popularity and to increase the volume of traffic to the site. Search Engine optimization (SEO) serves the above

purpose. If the pages of the website are optimized with high targeted key words, the rank of the site increases.

Higher the rank, higher is the amount of visitors to the site.

Maintenance of Ranks:

Search engine Optimization involves a number of techniques to increase the ranking and sales of the website

through search engines. Some of the points to be noted for Search engine optimization are,

Keywords: The web pages should be rich in content, communicative and item-specific. The web pages should

contain the highly specific keywords which are frequently searched by the users. This helps to increase the position

of the website in the search engine. For optimization purpose, the pages should be checked with keyword density

analyzers.

Link Popularity: The links in the website is marked factor which decides the ranking of the website. The number of

incoming links which conjoin to various files, directories, keywords and also to other sites is called as link

popularity.

Good Content: The content of the website should be periodically updated so that it becomes alive and effective. The

website should contain good content for the visitors to use it efficiently. Also, the content’s flow throughout the

page should be relevant. Thus clarity and relevancy are the key points to be noted for search engine optimization.

Pay Per Click: Another method of increasing the website’s popularity is pay per click advertisements. According to

this method, the website owner maintains an agreement with the search engine on a specific keyword. Every time

when a user clicks the keyword, the owner is supposed to pay a specific amount mentioned in the agreement. Thus

the ranking of the site is increased followed by good volume of traffic.

Accordant Title Tags: Relevant title tags and meta tags should be given to the web page for user convenience. The

title tags should be shorter in length with 6-8 words and should not be too critical to analyze. The description tag is

also required to describe briefly the content of the web page. Readability will also increase the number of visitors to

the site.

Web Design Factors: The factors involving web site design also affects the ranking of the website. Some of them are;

Frames: Certain search engines are not compatible using frames. For the website which uses frames, they should

also use NOFRAMES section in each page to avoid the above said backward compatibility of certain search

engines.

Better Indexing: Avoiding graphics in the web pages containing keywords will help in better indexing of the search

engines. If the html code is less, then the search engine can access it faster and easier. Search engines are not

comfortable with the pages which are more than 100 Kbps.

Things to be Avoided: Flash should be avoided in a web page since it takes more time to explain a single concept

and also to load. PDF s should be avoided since there is no summary of the concept in the HTML. This reduces the

ranking of the website. Frames also should be avoided.

It is better to create the website with the following guidelines rather than to alter it depending upon the

consequences. Thus, care should be taken to during creation and maintenance of the website to place it in the higher

position of the search engine.

BASIC SEO BASIC SEO STEPS

• 1. Choose relevant keywords for your site: It must be ensured that keywords chosen reflect the site’s purpose and

  content. Keywords and phrases which your target audience searches for should be selected. There is no point in

  using keywords or key phrases which nobody searches for. Any site needs targeted traffic and thus make sure that

  only relevant audience which may benefit or buy products from your site visits. So choose your keywords wisely.

  There are various keyword research tools – both free and paid which may help you in selecting the best keywords for

  you.

• 2. Keyword rich relevant content: A website should have excellent content reflecting the sites purpose and

  intentions. Care should be taken that keywords and phrases are not stuffed in the content. Keyword stuffing maybe

  construed as spamming by search engines.

• 3. Proper use of Title tags: Any webpage should have title tag with the keywords that you have chosen. This is

  single most important aspect of search engine optimization.

• 4. H1 tags with keywords for content titles: Content titles should have targeted keywords using H1 tags.
• 5. Link optimization: Placing targeted keywords into the links is an important factor because search engine robots

  read the links as they crawl the webpage. Their algorithms understand the association between the anchor text and

  the page that has been linked.

• 6. Image Optimization: A SEO Consultant must also ensure that images used in the website have descriptive,

  keyword-rich alternative attributes (alt) that are useful for visitors and search engines alike.

• 7. Sitemap: Sitemap with text links to all the pages of a website is very important to ensure that search engines bots

  crawl every webpage.

• 8. Directory structure: A SEO specialist should ensure that website should have a flat directory structure.
• 9. A website should be listed in open directory. And as part of regular site SEO maintenance a site submitted to

  trusted, human-reviewed online directories.

• 10. Meta tags: All the web pages in a site should have keyword-rich Meta descriptions. Though, their importance

  has decreased in last few years, using them appropriately is advisable.

BELOW, SOME HIGHLIGHTS (VIA SEARCH ENGINE LAND). BELOW, SOME HIGHLIGHTS (VIA SEARCH ENGINE LAND).

• Rather than rankings and traffic, focus on conversions – that is, impact on revenue – as measures of success.
• Calculate the ROI of our organic traffic as you would do for all other medium. Free organic traffic is
  possible, but investments are needed to attract masses and make changes to website, so you should invest
  resources, either with an agency or in-house people. Taking all the expenditure into account will give you
  an idea of how much profit you are getting from your organic traffic.
• Keep in mind the possible downfalls of making your site focused on conversions. An often repeated truism
  in SEO circle is that content is all important when it comes to SEO. Yet there is a trade-off between content
  and usability or design; you should neglect neither. Including more content on the page should not hurt the
  conversions of the website.
• Choose carefully and optimize SEO landing pages. Landing page optimization is as important in paid
  search campaigns as in organic SEO campaigns; both should be highly efficient in converting incoming
  traffic. A useful tool to test the success of SEO landing pages before you target them is Ad Words.
• Optimize the snippet that appears on the search results page. This is the user’s first interaction with your
  website, and ultimately may determine the click through rate from visitors coming from search engines.
• Use internal search to expand your keyword targeting on search engines and to give customers what they
  are looking for. Optimizing SEO by measuring the success of keywords bringing traffic to the website is
  great, but by doing that you lose a precious source of keywords your customers are typing in your website,
  i.e. your internal site search. This is what they are really looking for, and you should check if you are
  targeting those keywords.

PLEASE READ THIS CAREFULLY

• URL Names – include relevant keywords – unique to each page.
• Robots.txt – A file which permits or denies access to robots or crawlers to areas of your site.
• Navigation Structure – Keep it simple.
• Meta Tags – Title and Description. – Unique detail for each page, related to page content.
• H1 Tags – Use for the short on page content description.
• H2 and H3 Tags- Use for Headings for sub category’s within the Content
• Page Content – Critical Component.
• Keyword Visibility – Within page Content.
• Image Alt Tags – Helps with Accessibility.
• Privacy Policy – Assures trust and confidentiality.
• The site should confirm to the W3C standards.
• Create and submit sitemap’s – formatted in either .xml -.htm – .txt.
• Create and submit RSS feeds to relevant feed directory’s
• Create and submit Articles
• Find relevant websites within the same market sector or niche and form a link partnership.
• Submit your website to relevant or industry related directory’s.
• A link exchange should be formed by utilising relevant keyword Anchor Text.
• Utilise relevant Social Networks and Forums related to your Market Sector.
• Utilise Blog sites relevant to your Market Sector.

SEO WORKS IN BRIEF:

• Pre-optimization analysis of search engine readability, search engine saturation, domain name age and
  reputability

• Keyword Effectiveness Index (KEI) research
• Competitive analysis (includes SEO analysis of competitors’ websites and comparing their SEO features
  with yours) upon request
• Site code enhancement (increasing keyword density, optimizing Meta tags, titles and other HTML elements
  such as alt-tags, etc)
• URL optimization – making your urls search engine friendly
• Manual submission to all major directories and search engines (if necessary)
• XML and HTML sitemaps, robots.txt and robots Meta tags. Ensuring full website crawl ability and
  synchronization of website structure and content updates with major search engines upon request
• Submission to Google Base, data feed updates, optimization upon request upon request
• Local search marketing – submission to Google Local, Yahoo Local, Super pages, Yellow pages,
  CitySearch and more. Local search optimization. Upon request upon request upon request
• Article submission, website reviews, blog advertising (blogvertising), and social book marking
• Featured listings in hand-picked online directories upon request upon request upon request

ONLINE MARKETING

SEO STRATEGIES & SYSTEMATIC SEO

SEO = ON PAGE OPTIMIZATION + LINK BUILDING + QUALITY CONTENT &

SERVICES

SEO – INTRODUCTION
SEARCH ENGINE OPTIMIZATION
IMPROVES TRAFFIC / INCREASES VISITORS
OPTIMIZING OUR WEBSITE SEARCH ENGINE FRIENDLY
ZERO SEO
PRE-ANALYSIS REPORT
PROPMOTIONAL ARTICLES
PROFESSIONAL VIDEO
MAKE YOUR WEBSITE READY
KEEP YOUR KEYWORDS & TAGS READY
SEO – DAY 1
SITE SUBMISSION (Google, yahoo, bing, ask)
YMAIL & GMAIL
BLOGSPOT & WORDPRESS
TWITTER
SMS CHANNEL
GOOGLE SITE
LOCAL BUSINESS
SEO – WHILE IN PROGRESS
SEO UPDATIONS – LINK BUILDING + PROMOTIONAL EMAILS & SMS + OTHER
ONLINE CAMPAIGNS & SEO REPORT
SEO – SUCCESS SCORE
ANALYTICS
WEBMASTER
ALEXA
GRADER.COM
SEO ADD-ONS
BASIC SEO TIPS
TRY TO USE COMMON USER NAME
TRY TO USE COMMON EMAIL ADDRESS (COMPANY)
TRY TO USE COMMON PASSWORD (ALPHA-NUMERIC)
ON-PAGE OPTIMIZATION
CONTENT REVIEW
META TAG OPTIMIZATION
URL+CSS+FEED VALIDATION (w3 standards)
0FF-PAGE OPTIMIZATION
LINK BUILDING
OTHER ONLINE PROMOTIONAL CAMPAIGNS
LINK BUILDING – HAS NO LIMIT
ARTICLE SUBMISSION
POST CLASSIFIEDS
FORUM & GROUP DISCUSSION
Q & A WEBSITES
BLOGS & COMMENTS
EXCHANGE LINKS
PRESS RELEASE
SOCIAL BOOKMARKING
ADVERTISE ON ROI WEBSITES
IMPORTANT DIRECTORIES
INDEPTH SEO
RSS FEEDS
ROBOTS.TXT
WEBSITE OPTIMIZER
KEYWORD DENSITY
SEO TEAM
SEO TEAM HEAD
WEB DEVELOPER
CONTENT WRITER
SOCIAL BOOKMARKING
UPDATE WORKS
KEYWORD RESULTS
ONPAGE OPTIMIZATION
LINK BUILDING
CONTENT (KEYWORD DENSITY)
DOMAIN NAME
HITS/TRAFFIC
CONVERSION FORM
DOMAIN AGE
SEO FOOTNOTE STANDARDS
W3 STANDARDS
SEO ANGLE
STATIC & DYNAMIC SITES
CONTENT ORIENTED SITES
BUSSINESS – LEADS
APPLICATION ORIENTED
E-COMMERCE SITES
CLISSIFIEDS & REGULARLY UPDATING SITES
Back Up
Take a back up of your website.
Take a back up of your webmaster.
Take a back up of analytics.
Page Rank
Increase the number of pages.
Domain Age.
Freshness of the Content.
Inbound-Outbound Links.
Web Server & IP Address.
Speed & Load Time.
Domain Extension.

Website Visibility

On Page Optimization – SEO Basics

On page optimization is one of the very first step of SEO which every webmaster should look into.

CHAPTER: 1

OPTIMIZE THE TITLE AND META TAGS

Sample Title and Meta Tags Optimization

<title> googlecasestudy.com – get your free seo report </title>
<meta name="Description" content="get your free seo report from google case study, google case study, selvabalaji,
seo chennai" />
<meta name="Keywords" content="get your free seo report from google case study, google case study, selvabalaji,
seo chennai" />
<meta name="robots" content="index, follow" />
<meta name="revisit-after" content="7" />
<meta name="author" content="selvabalaji" />

Refer : http://www.searchenginejournal.com/on-page-optimization-a-complete-walkthrough/6746/