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Google Web Designer

October 1, 2013 1 comment

What is Google Web Designer?

Google Web Designer is an advanced web application that’s built with HTML5 which lets you design and build HTML5 advertisements and other web content using an integrated visual and code interface. Using Google Web Designer’s design view you can create content using drawing tools, text, and 3D objects, and you can animate objects on a timeline. Once you’re done creating your content, Google Web Designer outputs clean human-readable HTML5, CSS3, and Javascript.

When you create advertising creatives with Google Web Designer, you can use a library of components that lets you add image galleries, videos, ad network tools, and more.

Google Web Designer’s Code view lets you create CSS, JavaScript, and XML files, using syntax highlighting and code autocompletion to make your code easier to write, with fewer errors.

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System requirements

Minimum Recommended
Operating system Windows® 7/ Windows 8
Mac® OS X 10.7.x or later
Windows® 7/ Windows 8
Mac® OS X 10.7.x or later
Processor Intel Pentium® 4 or AMD Athlon 64 processor Intel Pentium® 4 or AMD Athlon 64 processor
Memory 2 GB RAM 4 GB RAM
Screen resolution 1280×1024 1920×1080
Application window size 1024×768 minimum 1024×768 or larger
Internet connection Required for initial use after download, for updates, and for help access. Required for initial use after download, for updates, and for help access.

The Web Designer interface

Google Web Designer has a large central area for building your projects and editing code. The central area is surrounded by a tool bar, a tool options bar, a timeline, and a set of panels that let you do several things, including modify elements, add components, and add events.2

1. Tool panel  2. Tool options panel  3. Timeline  4. Color, Properties, Components, Events and CSS panels

The workspace

In the center of the Google Web Designer interface is the workspace. In Design mode, the workspace shows your images, text, and other elements visually, just as they will be displayed as they will appear in a browser. In Code view the workspace shows your code with appropriate color coding and formatting.

View bar

The view bar lets you choose between Design and Code mode, lets you preview your HTML and publish your ad, and lets you change the zoom level and which page you’re working on.3

Tools

The tool bar contains tools for creating and manipulating elements on the stage and in the workspace. This includes tools for creating text and simple page elements, color selection tools, and 3D tools.

Tool Description

Selection tool
Select and move objects in the workspace

3D object rotate tool
Rotate objects in three dimensions

3D object translate tool
Move objects in three space

Tag tool
Create HTML tags of any type by clicking and dragging on the stage

Text tool
Add text

Shape tool
Create elementary shapes

Paint bucket tool
Modify the color of elements in your project

Ink bottle tool
Modify the line color and stroke of elements in your project

3D stage rotate tool
Change your 3D view of the project

Hand tool
Change your view of the workarea

Zoom tool
Zoom in and out on your creative

Tool options

The tool options bar shows options for the currently selected tool. For example, when the text tool is selected, the tool options bar shows font and text layout options.

Timeline

Quick mode
Advanced mode

The timeline lets you create animations using keyframes. In Quick mode, the animation is created scene by scene; in Advanced mode you can animate each element separately.

Panels

The panels section of the interface contains the Color, Properties, Components, Events and CSS panels. Panels can be minimized or dragged to a different position in the panels section.

Open source components and licenses

Included Software and Licenses

The following open source software is distributed and is provided under other licenses and/or has source available from other locations.

Package name License
Webfont Apache license 2.0
LESS – Leaner CSS v1.3.3 Apache license 2.0
GL-Matrix The zlib/libpng license
jsbeautify MIT license
uglifyjs BSD license
Codemirror 2 MIT license
Chromium Embedded Framework BSD Simplified license
NSIS (Nullsoft Scriptable Install System) zlib/libpng license, bzip2 license, and Common Public License version 1.0
Zip Utils info-ZIP license, zlib license
JSON CPP MIT license
Google Fonts Open source font licensing