What You Should Know About WordPress SEO

No doubt you understand how helpful WordPress is for a variety of applications, if you work as an Internet marketer or blogger.

It makes running a quality website possible for people with limited experience, and allows almost anybody to get whatever content they want onto the net. Perhaps the most substantial benefit that WordPress offers over other platforms is its ability to levy targeted, organic search traffic. Web site visitors prove to be the vital element for anyone’s website, and improving this function provides many advantages, allowing your SEO work to go smoother and better; this is WordPress’ specialty.

By utilizing the pre-existing features of your new WordPress installation, you can see a serious boost to your search engine visitors. This is far better than being desperate for the almighty search engines to throw traffic in your direction absent targeted instructions, which is what happens with your typical HTML site. The easy to use features WordPress incorporates into your site help you get the most targeted traffic out of Google and other popular search engines. In the following, we will consider the options for achieving a significant ranking for your WordPress blog, and what is involved in reaching this goal.

The first thing you need to focus on is the titles for your content. Google and other search sites look for keywords to prioritize findings, so the titles you use for each post must incorporate as many targeted keywords as possible. These relevant keywords should be in the title as well as your content. You have to be very clear when you’re communicating with the search engines, so don’t have your title repeated elsewhere on the site.

Instead, have a list of related keywords by your side so that you can use them when writing titles for your posts. As you are working, check your titles to be sure they attract readers and are not just a list of words for search engines. Your post title is the first thing anyone will see, so it has to be interesting. As long as you communicate a title that’s relevant and easy to understand, you can keep its length on the short side. Your site’s content is crucial for achieving high ranking in the search engines, so it not only has to be high quality; it has to be relevant in every way.

In particular, if you are not interested in indexing your blog, you should put up a sitemap to your WordPress site. Creating a oogle site mapG is easy with the use of a plugin. It is an easy, but important step to take to maximize your online presence. The site map guides search engines throughout your site to find and index all of the pages. Pinging is another vital action to take and should be done with each new post you place on your site. When other bloggers link back to your blog, you’ll get targeted backlinks, which ultimately helps in your ranking. Notifying (or “pinging”) other sites after every post is published is important.

Make sure to mention and link to older related posts when you add new content. This makes it even easier for readers to get from one post to another. To do this effectively, you can use a plugin which will list related posts under each new post. Additionally, the number of related posts can be changed; this will give the search engines a more efficient way to archive your content.

ONLINE MARKETING TIPS

SEO-INTRODUCTION

Internet has become a powerful marketing source for the benefit of mankind. Many websites are available in the

internet, fulfilling various purposes. These websites need to be in the top rankings in the search engines to maintain

its popularity and to increase the volume of traffic to the site. Search Engine optimization (SEO) serves the above

purpose. If the pages of the website are optimized with high targeted key words, the rank of the site increases.

Higher the rank, higher is the amount of visitors to the site.

Maintenance of Ranks:

Search engine Optimization involves a number of techniques to increase the ranking and sales of the website

through search engines. Some of the points to be noted for Search engine optimization are,

Keywords: The web pages should be rich in content, communicative and item-specific. The web pages should

contain the highly specific keywords which are frequently searched by the users. This helps to increase the position

of the website in the search engine. For optimization purpose, the pages should be checked with keyword density

analyzers.

Link Popularity: The links in the website is marked factor which decides the ranking of the website. The number of

incoming links which conjoin to various files, directories, keywords and also to other sites is called as link

popularity.

Good Content: The content of the website should be periodically updated so that it becomes alive and effective. The

website should contain good content for the visitors to use it efficiently. Also, the content’s flow throughout the

page should be relevant. Thus clarity and relevancy are the key points to be noted for search engine optimization.

Pay Per Click: Another method of increasing the website’s popularity is pay per click advertisements. According to

this method, the website owner maintains an agreement with the search engine on a specific keyword. Every time

when a user clicks the keyword, the owner is supposed to pay a specific amount mentioned in the agreement. Thus

the ranking of the site is increased followed by good volume of traffic.

Accordant Title Tags: Relevant title tags and meta tags should be given to the web page for user convenience. The

title tags should be shorter in length with 6-8 words and should not be too critical to analyze. The description tag is

also required to describe briefly the content of the web page. Readability will also increase the number of visitors to

the site.

Web Design Factors: The factors involving web site design also affects the ranking of the website. Some of them are;

Frames: Certain search engines are not compatible using frames. For the website which uses frames, they should

also use NOFRAMES section in each page to avoid the above said backward compatibility of certain search

engines.

Better Indexing: Avoiding graphics in the web pages containing keywords will help in better indexing of the search

engines. If the html code is less, then the search engine can access it faster and easier. Search engines are not

comfortable with the pages which are more than 100 Kbps.

Things to be Avoided: Flash should be avoided in a web page since it takes more time to explain a single concept

and also to load. PDF s should be avoided since there is no summary of the concept in the HTML. This reduces the

ranking of the website. Frames also should be avoided.

It is better to create the website with the following guidelines rather than to alter it depending upon the

consequences. Thus, care should be taken to during creation and maintenance of the website to place it in the higher

position of the search engine.

BASIC SEO BASIC SEO STEPS

• 1. Choose relevant keywords for your site: It must be ensured that keywords chosen reflect the site’s purpose and

  content. Keywords and phrases which your target audience searches for should be selected. There is no point in

  using keywords or key phrases which nobody searches for. Any site needs targeted traffic and thus make sure that

  only relevant audience which may benefit or buy products from your site visits. So choose your keywords wisely.

  There are various keyword research tools – both free and paid which may help you in selecting the best keywords for

  you.

• 2. Keyword rich relevant content: A website should have excellent content reflecting the sites purpose and

  intentions. Care should be taken that keywords and phrases are not stuffed in the content. Keyword stuffing maybe

  construed as spamming by search engines.

• 3. Proper use of Title tags: Any webpage should have title tag with the keywords that you have chosen. This is

  single most important aspect of search engine optimization.

• 4. H1 tags with keywords for content titles: Content titles should have targeted keywords using H1 tags.
• 5. Link optimization: Placing targeted keywords into the links is an important factor because search engine robots

  read the links as they crawl the webpage. Their algorithms understand the association between the anchor text and

  the page that has been linked.

• 6. Image Optimization: A SEO Consultant must also ensure that images used in the website have descriptive,

  keyword-rich alternative attributes (alt) that are useful for visitors and search engines alike.

• 7. Sitemap: Sitemap with text links to all the pages of a website is very important to ensure that search engines bots

  crawl every webpage.

• 8. Directory structure: A SEO specialist should ensure that website should have a flat directory structure.
• 9. A website should be listed in open directory. And as part of regular site SEO maintenance a site submitted to

  trusted, human-reviewed online directories.

• 10. Meta tags: All the web pages in a site should have keyword-rich Meta descriptions. Though, their importance

  has decreased in last few years, using them appropriately is advisable.

BELOW, SOME HIGHLIGHTS (VIA SEARCH ENGINE LAND). BELOW, SOME HIGHLIGHTS (VIA SEARCH ENGINE LAND).

• Rather than rankings and traffic, focus on conversions – that is, impact on revenue – as measures of success.
• Calculate the ROI of our organic traffic as you would do for all other medium. Free organic traffic is
  possible, but investments are needed to attract masses and make changes to website, so you should invest
  resources, either with an agency or in-house people. Taking all the expenditure into account will give you
  an idea of how much profit you are getting from your organic traffic.
• Keep in mind the possible downfalls of making your site focused on conversions. An often repeated truism
  in SEO circle is that content is all important when it comes to SEO. Yet there is a trade-off between content
  and usability or design; you should neglect neither. Including more content on the page should not hurt the
  conversions of the website.
• Choose carefully and optimize SEO landing pages. Landing page optimization is as important in paid
  search campaigns as in organic SEO campaigns; both should be highly efficient in converting incoming
  traffic. A useful tool to test the success of SEO landing pages before you target them is Ad Words.
• Optimize the snippet that appears on the search results page. This is the user’s first interaction with your
  website, and ultimately may determine the click through rate from visitors coming from search engines.
• Use internal search to expand your keyword targeting on search engines and to give customers what they
  are looking for. Optimizing SEO by measuring the success of keywords bringing traffic to the website is
  great, but by doing that you lose a precious source of keywords your customers are typing in your website,
  i.e. your internal site search. This is what they are really looking for, and you should check if you are
  targeting those keywords.

PLEASE READ THIS CAREFULLY

• URL Names – include relevant keywords – unique to each page.
• Robots.txt – A file which permits or denies access to robots or crawlers to areas of your site.
• Navigation Structure – Keep it simple.
• Meta Tags – Title and Description. – Unique detail for each page, related to page content.
• H1 Tags – Use for the short on page content description.
• H2 and H3 Tags- Use for Headings for sub category’s within the Content
• Page Content – Critical Component.
• Keyword Visibility – Within page Content.
• Image Alt Tags – Helps with Accessibility.
• Privacy Policy – Assures trust and confidentiality.
• The site should confirm to the W3C standards.
• Create and submit sitemap’s – formatted in either .xml -.htm – .txt.
• Create and submit RSS feeds to relevant feed directory’s
• Create and submit Articles
• Find relevant websites within the same market sector or niche and form a link partnership.
• Submit your website to relevant or industry related directory’s.
• A link exchange should be formed by utilising relevant keyword Anchor Text.
• Utilise relevant Social Networks and Forums related to your Market Sector.
• Utilise Blog sites relevant to your Market Sector.

SEO WORKS IN BRIEF:

• Pre-optimization analysis of search engine readability, search engine saturation, domain name age and
  reputability

• Keyword Effectiveness Index (KEI) research
• Competitive analysis (includes SEO analysis of competitors’ websites and comparing their SEO features
  with yours) upon request
• Site code enhancement (increasing keyword density, optimizing Meta tags, titles and other HTML elements
  such as alt-tags, etc)
• URL optimization – making your urls search engine friendly
• Manual submission to all major directories and search engines (if necessary)
• XML and HTML sitemaps, robots.txt and robots Meta tags. Ensuring full website crawl ability and
  synchronization of website structure and content updates with major search engines upon request
• Submission to Google Base, data feed updates, optimization upon request upon request
• Local search marketing – submission to Google Local, Yahoo Local, Super pages, Yellow pages,
  CitySearch and more. Local search optimization. Upon request upon request upon request
• Article submission, website reviews, blog advertising (blogvertising), and social book marking
• Featured listings in hand-picked online directories upon request upon request upon request

ONLINE MARKETING

SEO STRATEGIES & SYSTEMATIC SEO

SEO = ON PAGE OPTIMIZATION + LINK BUILDING + QUALITY CONTENT &

SERVICES

SEO – INTRODUCTION
SEARCH ENGINE OPTIMIZATION
IMPROVES TRAFFIC / INCREASES VISITORS
OPTIMIZING OUR WEBSITE SEARCH ENGINE FRIENDLY
ZERO SEO
PRE-ANALYSIS REPORT
PROPMOTIONAL ARTICLES
PROFESSIONAL VIDEO
MAKE YOUR WEBSITE READY
KEEP YOUR KEYWORDS & TAGS READY
SEO – DAY 1
SITE SUBMISSION (Google, yahoo, bing, ask)
YMAIL & GMAIL
BLOGSPOT & WORDPRESS
TWITTER
SMS CHANNEL
GOOGLE SITE
LOCAL BUSINESS
SEO – WHILE IN PROGRESS
SEO UPDATIONS – LINK BUILDING + PROMOTIONAL EMAILS & SMS + OTHER
ONLINE CAMPAIGNS & SEO REPORT
SEO – SUCCESS SCORE
ANALYTICS
WEBMASTER
ALEXA
GRADER.COM
SEO ADD-ONS
BASIC SEO TIPS
TRY TO USE COMMON USER NAME
TRY TO USE COMMON EMAIL ADDRESS (COMPANY)
TRY TO USE COMMON PASSWORD (ALPHA-NUMERIC)
ON-PAGE OPTIMIZATION
CONTENT REVIEW
META TAG OPTIMIZATION
URL+CSS+FEED VALIDATION (w3 standards)
0FF-PAGE OPTIMIZATION
LINK BUILDING
OTHER ONLINE PROMOTIONAL CAMPAIGNS
LINK BUILDING – HAS NO LIMIT
ARTICLE SUBMISSION
POST CLASSIFIEDS
FORUM & GROUP DISCUSSION
Q & A WEBSITES
BLOGS & COMMENTS
EXCHANGE LINKS
PRESS RELEASE
SOCIAL BOOKMARKING
ADVERTISE ON ROI WEBSITES
IMPORTANT DIRECTORIES
INDEPTH SEO
RSS FEEDS
ROBOTS.TXT
WEBSITE OPTIMIZER
KEYWORD DENSITY
SEO TEAM
SEO TEAM HEAD
WEB DEVELOPER
CONTENT WRITER
SOCIAL BOOKMARKING
UPDATE WORKS
KEYWORD RESULTS
ONPAGE OPTIMIZATION
LINK BUILDING
CONTENT (KEYWORD DENSITY)
DOMAIN NAME
HITS/TRAFFIC
CONVERSION FORM
DOMAIN AGE
SEO FOOTNOTE STANDARDS
W3 STANDARDS
SEO ANGLE
STATIC & DYNAMIC SITES
CONTENT ORIENTED SITES
BUSSINESS – LEADS
APPLICATION ORIENTED
E-COMMERCE SITES
CLISSIFIEDS & REGULARLY UPDATING SITES
Back Up
Take a back up of your website.
Take a back up of your webmaster.
Take a back up of analytics.
Page Rank
Increase the number of pages.
Domain Age.
Freshness of the Content.
Inbound-Outbound Links.
Web Server & IP Address.
Speed & Load Time.
Domain Extension.

Website Visibility

On Page Optimization – SEO Basics

On page optimization is one of the very first step of SEO which every webmaster should look into.

CHAPTER: 1

OPTIMIZE THE TITLE AND META TAGS

Sample Title and Meta Tags Optimization

<title> googlecasestudy.com – get your free seo report </title>
<meta name="Description" content="get your free seo report from google case study, google case study, selvabalaji,
seo chennai" />
<meta name="Keywords" content="get your free seo report from google case study, google case study, selvabalaji,
seo chennai" />
<meta name="robots" content="index, follow" />
<meta name="revisit-after" content="7" />
<meta name="author" content="selvabalaji" />

Refer : http://www.searchenginejournal.com/on-page-optimization-a-complete-walkthrough/6746/

WordPress SEO: Better Titles

The content of the HTML tag is used to:

• Create a title in the browser toolbar
• Provide a title for the page when it is bookmarked
• Display a title for the page in search-engine results

It make sense, therefore, to take some time to craft a good title in your WordPress site. In the vast majority of WordPress themes, the title is generated in the theme’s header.php template file. So you need to start by editing this file.

Some themes simply use something like:

<?<span class=”hiddenSpellError” pre=””>php</span> wp_title();?>

But that’s not nearly enough to generate a good title. What you want is code that generates informative, page-specific, titles. So try something like:

<title><?php global $page, $paged;

if ( $paged >= 2 || $page >= 2 ) $we_are_on = sprintf( __( ‘ (Page %s) ‘ ), max( $paged, $page ) );

else $we_are_on = ”;

if( is_home () ) : printf(__( ‘%1$s%2$s on %3$s’), wp_title(”, false), $we_are_on, get_bloginfo(‘name’) );

elseif( is_search() ) :

if( trim( get_search_query() ) == ” ) printf(__(‘No search query entered on %1$s’), get_bloginfo(‘name’) );

else printf( __( ‘Search Results for \’%1$s\’ on %2$s%3$s’ ), trim(get_search_query() ), get_bloginfo(‘name’), $we_are_on );

elseif ( is_category() || is_author() ) : printf(__( ‘%1$s%2$s on %3$s’ ), wp_title(”, false), $we_are_on, get_bloginfo(‘name’) );

elseif( is_tag() ) : printf( __(‘Entries tagged with \’%1$s\’%2$s on %3$s’) , wp_title(”, false), $we_are_on, get_bloginfo(‘name’) );

elseif( is_archive() ) :

printf( __(‘Archives for %1$s%2$s on %3$s’), wp_title(”, false), $we_are_on, get_bloginfo(‘name’) );

elseif( is_404() ) : printf(__( ‘Page not found on %1$s’ ), get_bloginfo(‘name’) );

else : printf( __(‘%1$s%2$s’), wp_title(‘:’,true, ‘right’), get_bloginfo(‘name’) );

endif;

?>

</title>

2 WordPress Plugins to Keep Track of 404 Errors

We already know how 404 errors run your SEO and usability. And long ago I shared some ways to keep track of 404 pages that may occur on the site. Today I am adding two tools to your arsenal: for those who use WordPress to run their sites.

So here you go: two WordPress plugin that alert you once your blog visitor lands on an error page:

1.404 Notifier

This plugin sends email alerts once the visitor of your blog comes across a 404 page.

After you install it, go to the plugin settings and provide your email for alerts:

The email alert looks as follows:

The plugin also offers an RSS feed (if you don’t want to clutter your email inbox) tracking all 404 logs:

2.JH 404 Logger

This plugin adds a Dashboard Widget showing recent 404 urls. The widget is easy to use and Ajax powered.