How to Hunt for a Job Using Social Media

Securing a job is the tough part, but scouting an open position? All it takes is a strategic scroll through your favorite social media accounts.

Sites like Twitter and Facebook can be fun and frivolous, but they’re also viable business opportunities. Plumbing through accounts, hashtags and personal pages could help launch next potential career.

Want to find a writing opportunity in a town near you? Just look up a hashtag on Twitter. Want to stay up to date with a company’s career openings? “Like” them on Facebook. Want to create a beautiful resume that’ll catch a recruiter’s or hiring manager’s eye? Head over to Pinterest.

Here’s how to land your perfect job via social media.

1. Twitter

In 140 characters or less, Twitter can help you find your dream gig. It’s teeming with job applications and professional networking pages, if you know where to find them.

a. Searches: Use that search bar to look for terms that apply to the job you want. For best results, type in words like “jobs,” “hiring” and other specifics that apply to your desired field and location; for example, “writer” and “New York City.”

b. Hashtags: Typing #jobs and #hiring will result in a plethora of tweets from those seeking employees. Employers who want to cast a wide net will often tweet out job applications, with accompanying hashtags.

c. Tweet often: Though it depends on your career of choice, tweeting is a great way to network with like-minded folks in your profession. Follow businesses and people you’re interested in and don’t be afraid to send them the occasional tweet. (On that note, make sure your Twitter account is polished and professional).

d. Follow away: There are dozens and dozens of Twitter accounts dedicated to posting job applications. Go to the search bar and type in “jobs,” then click “People” on the left-hand side. You’ll soon see all the Twitter accounts with “jobs” in the username and can gleefully press the “Follow” button.

2. Facebook

Facebook is an undeniable social media juggernaut. According to its representatives, these are the top tips for trying to get a job through Facebook:

a. “Like” some pages: Most companies strive for dynamic social media presences, and Facebook Pages are engagement 101. By “Liking” them, you can get daily updates about their activity. Plus, they will likely post links to available job applications.

b. Private/Public: Take a thorough look at your privacy settings on Facebook, and make sure you know exactly how others view your Timeline. However, you should consider setting your work and education info public, enabling others to see your professional history.

c. Stay updated: Make sure all of your work and education info is up to date and reflects your current position and past experience.

d. Add “Professional Skills:” A few months ago, Facebook added a “Professional Skills” portion to the “About” section. Underneath work and education, add skills you’ve acquired, optimizing your professional appeal.

3. LinkedIn

Perhaps the most obvious of job hunting sites, LinkedIn is the network of choice for professionals.

a. Connect: Unlike Facebook, it’s a little less creepy to connect with strangers on LinkedIn, because everyone there is looking for networking opportunities. Connect to people who have careers you’re interested in, and search around for those who might only be one degree away from you. For inspiration, check out the member stories portion of LinkedIn’s blog, where users share their success anecdotes about networking through the site.

b. Jobs Board: Not only does the site provide you with advice and connections, but it also has a jobs board highlighting available opportunities in nearly every field.

c. Endorsements and recommendations: There’s a portion of your profile dedicated to glowing recommendations and endorsements from your peers. Try to get as many as you can, and your page’s likability will instantly boost.

d. Share more: According to LinkedIn’s Career Expert, Nicole Williams, sharing articles or content with your network boosts your chances 10 times for getting contacted by a recruiter. When you share content, it proves your knowledge in the industry.

e. List all the things: Your profile is 12 times more likely to be viewed by a hiring manager if you have a detailed list of work experience, Williams says. The more robust your profile is, the more experienced and hirable you look.

4. Tumblr

You can use Tumblr, that vast Internet playground of GIFs and rabid fandoms, for help in the job search.

a. Search tags: In the search bar, look for tagged terms like “hiring” and “jobs.” It’s a bit harder to separate the wheat from the chaff in the tag-happy blogging community, but you’ll still be able to find plenty of cool companies advertising open jobs via Tumblr.

b. Start Tumbling: This is especially important if you’re the creative type. A Tumblr account attuned to your interests, and full of your own original content, automatically ups your unique appeal to employers. In addition, a good Tumblr following can lead to job offers from employers who happened to stumble upon your site.

5. Pinterest

Yes, Pinterest is more than just a pretty place to find wedding inspiration and delicious recipes.

a. Pin your résumé: Tired of the standard, one-sheet format? Use a Pinterest board to “pin” your résumé. You can highlight certain aspects of your experience and add photos and links. See Rachael G. King, a social media manager at Sidecar who created a “living résumé.”

b. Follow these pages: For a never-ending well of job tips and opportunities, follow these seven helpful Pinterest boards.

ONLINE MARKETING TIPS

SEO-INTRODUCTION

Internet has become a powerful marketing source for the benefit of mankind. Many websites are available in the

internet, fulfilling various purposes. These websites need to be in the top rankings in the search engines to maintain

its popularity and to increase the volume of traffic to the site. Search Engine optimization (SEO) serves the above

purpose. If the pages of the website are optimized with high targeted key words, the rank of the site increases.

Higher the rank, higher is the amount of visitors to the site.

Maintenance of Ranks:

Search engine Optimization involves a number of techniques to increase the ranking and sales of the website

through search engines. Some of the points to be noted for Search engine optimization are,

Keywords: The web pages should be rich in content, communicative and item-specific. The web pages should

contain the highly specific keywords which are frequently searched by the users. This helps to increase the position

of the website in the search engine. For optimization purpose, the pages should be checked with keyword density

analyzers.

Link Popularity: The links in the website is marked factor which decides the ranking of the website. The number of

incoming links which conjoin to various files, directories, keywords and also to other sites is called as link

popularity.

Good Content: The content of the website should be periodically updated so that it becomes alive and effective. The

website should contain good content for the visitors to use it efficiently. Also, the content’s flow throughout the

page should be relevant. Thus clarity and relevancy are the key points to be noted for search engine optimization.

Pay Per Click: Another method of increasing the website’s popularity is pay per click advertisements. According to

this method, the website owner maintains an agreement with the search engine on a specific keyword. Every time

when a user clicks the keyword, the owner is supposed to pay a specific amount mentioned in the agreement. Thus

the ranking of the site is increased followed by good volume of traffic.

Accordant Title Tags: Relevant title tags and meta tags should be given to the web page for user convenience. The

title tags should be shorter in length with 6-8 words and should not be too critical to analyze. The description tag is

also required to describe briefly the content of the web page. Readability will also increase the number of visitors to

the site.

Web Design Factors: The factors involving web site design also affects the ranking of the website. Some of them are;

Frames: Certain search engines are not compatible using frames. For the website which uses frames, they should

also use NOFRAMES section in each page to avoid the above said backward compatibility of certain search

engines.

Better Indexing: Avoiding graphics in the web pages containing keywords will help in better indexing of the search

engines. If the html code is less, then the search engine can access it faster and easier. Search engines are not

comfortable with the pages which are more than 100 Kbps.

Things to be Avoided: Flash should be avoided in a web page since it takes more time to explain a single concept

and also to load. PDF s should be avoided since there is no summary of the concept in the HTML. This reduces the

ranking of the website. Frames also should be avoided.

It is better to create the website with the following guidelines rather than to alter it depending upon the

consequences. Thus, care should be taken to during creation and maintenance of the website to place it in the higher

position of the search engine.

BASIC SEO BASIC SEO STEPS

• 1. Choose relevant keywords for your site: It must be ensured that keywords chosen reflect the site’s purpose and

  content. Keywords and phrases which your target audience searches for should be selected. There is no point in

  using keywords or key phrases which nobody searches for. Any site needs targeted traffic and thus make sure that

  only relevant audience which may benefit or buy products from your site visits. So choose your keywords wisely.

  There are various keyword research tools – both free and paid which may help you in selecting the best keywords for

  you.

• 2. Keyword rich relevant content: A website should have excellent content reflecting the sites purpose and

  intentions. Care should be taken that keywords and phrases are not stuffed in the content. Keyword stuffing maybe

  construed as spamming by search engines.

• 3. Proper use of Title tags: Any webpage should have title tag with the keywords that you have chosen. This is

  single most important aspect of search engine optimization.

• 4. H1 tags with keywords for content titles: Content titles should have targeted keywords using H1 tags.
• 5. Link optimization: Placing targeted keywords into the links is an important factor because search engine robots

  read the links as they crawl the webpage. Their algorithms understand the association between the anchor text and

  the page that has been linked.

• 6. Image Optimization: A SEO Consultant must also ensure that images used in the website have descriptive,

  keyword-rich alternative attributes (alt) that are useful for visitors and search engines alike.

• 7. Sitemap: Sitemap with text links to all the pages of a website is very important to ensure that search engines bots

  crawl every webpage.

• 8. Directory structure: A SEO specialist should ensure that website should have a flat directory structure.
• 9. A website should be listed in open directory. And as part of regular site SEO maintenance a site submitted to

  trusted, human-reviewed online directories.

• 10. Meta tags: All the web pages in a site should have keyword-rich Meta descriptions. Though, their importance

  has decreased in last few years, using them appropriately is advisable.

BELOW, SOME HIGHLIGHTS (VIA SEARCH ENGINE LAND). BELOW, SOME HIGHLIGHTS (VIA SEARCH ENGINE LAND).

• Rather than rankings and traffic, focus on conversions – that is, impact on revenue – as measures of success.
• Calculate the ROI of our organic traffic as you would do for all other medium. Free organic traffic is
  possible, but investments are needed to attract masses and make changes to website, so you should invest
  resources, either with an agency or in-house people. Taking all the expenditure into account will give you
  an idea of how much profit you are getting from your organic traffic.
• Keep in mind the possible downfalls of making your site focused on conversions. An often repeated truism
  in SEO circle is that content is all important when it comes to SEO. Yet there is a trade-off between content
  and usability or design; you should neglect neither. Including more content on the page should not hurt the
  conversions of the website.
• Choose carefully and optimize SEO landing pages. Landing page optimization is as important in paid
  search campaigns as in organic SEO campaigns; both should be highly efficient in converting incoming
  traffic. A useful tool to test the success of SEO landing pages before you target them is Ad Words.
• Optimize the snippet that appears on the search results page. This is the user’s first interaction with your
  website, and ultimately may determine the click through rate from visitors coming from search engines.
• Use internal search to expand your keyword targeting on search engines and to give customers what they
  are looking for. Optimizing SEO by measuring the success of keywords bringing traffic to the website is
  great, but by doing that you lose a precious source of keywords your customers are typing in your website,
  i.e. your internal site search. This is what they are really looking for, and you should check if you are
  targeting those keywords.

PLEASE READ THIS CAREFULLY

• URL Names – include relevant keywords – unique to each page.
• Robots.txt – A file which permits or denies access to robots or crawlers to areas of your site.
• Navigation Structure – Keep it simple.
• Meta Tags – Title and Description. – Unique detail for each page, related to page content.
• H1 Tags – Use for the short on page content description.
• H2 and H3 Tags- Use for Headings for sub category’s within the Content
• Page Content – Critical Component.
• Keyword Visibility – Within page Content.
• Image Alt Tags – Helps with Accessibility.
• Privacy Policy – Assures trust and confidentiality.
• The site should confirm to the W3C standards.
• Create and submit sitemap’s – formatted in either .xml -.htm – .txt.
• Create and submit RSS feeds to relevant feed directory’s
• Create and submit Articles
• Find relevant websites within the same market sector or niche and form a link partnership.
• Submit your website to relevant or industry related directory’s.
• A link exchange should be formed by utilising relevant keyword Anchor Text.
• Utilise relevant Social Networks and Forums related to your Market Sector.
• Utilise Blog sites relevant to your Market Sector.

SEO WORKS IN BRIEF:

• Pre-optimization analysis of search engine readability, search engine saturation, domain name age and
  reputability

• Keyword Effectiveness Index (KEI) research
• Competitive analysis (includes SEO analysis of competitors’ websites and comparing their SEO features
  with yours) upon request
• Site code enhancement (increasing keyword density, optimizing Meta tags, titles and other HTML elements
  such as alt-tags, etc)
• URL optimization – making your urls search engine friendly
• Manual submission to all major directories and search engines (if necessary)
• XML and HTML sitemaps, robots.txt and robots Meta tags. Ensuring full website crawl ability and
  synchronization of website structure and content updates with major search engines upon request
• Submission to Google Base, data feed updates, optimization upon request upon request
• Local search marketing – submission to Google Local, Yahoo Local, Super pages, Yellow pages,
  CitySearch and more. Local search optimization. Upon request upon request upon request
• Article submission, website reviews, blog advertising (blogvertising), and social book marking
• Featured listings in hand-picked online directories upon request upon request upon request

ONLINE MARKETING

SEO STRATEGIES & SYSTEMATIC SEO

SEO = ON PAGE OPTIMIZATION + LINK BUILDING + QUALITY CONTENT &

SERVICES

SEO – INTRODUCTION
SEARCH ENGINE OPTIMIZATION
IMPROVES TRAFFIC / INCREASES VISITORS
OPTIMIZING OUR WEBSITE SEARCH ENGINE FRIENDLY
ZERO SEO
PRE-ANALYSIS REPORT
PROPMOTIONAL ARTICLES
PROFESSIONAL VIDEO
MAKE YOUR WEBSITE READY
KEEP YOUR KEYWORDS & TAGS READY
SEO – DAY 1
SITE SUBMISSION (Google, yahoo, bing, ask)
YMAIL & GMAIL
BLOGSPOT & WORDPRESS
TWITTER
SMS CHANNEL
GOOGLE SITE
LOCAL BUSINESS
SEO – WHILE IN PROGRESS
SEO UPDATIONS – LINK BUILDING + PROMOTIONAL EMAILS & SMS + OTHER
ONLINE CAMPAIGNS & SEO REPORT
SEO – SUCCESS SCORE
ANALYTICS
WEBMASTER
ALEXA
GRADER.COM
SEO ADD-ONS
BASIC SEO TIPS
TRY TO USE COMMON USER NAME
TRY TO USE COMMON EMAIL ADDRESS (COMPANY)
TRY TO USE COMMON PASSWORD (ALPHA-NUMERIC)
ON-PAGE OPTIMIZATION
CONTENT REVIEW
META TAG OPTIMIZATION
URL+CSS+FEED VALIDATION (w3 standards)
0FF-PAGE OPTIMIZATION
LINK BUILDING
OTHER ONLINE PROMOTIONAL CAMPAIGNS
LINK BUILDING – HAS NO LIMIT
ARTICLE SUBMISSION
POST CLASSIFIEDS
FORUM & GROUP DISCUSSION
Q & A WEBSITES
BLOGS & COMMENTS
EXCHANGE LINKS
PRESS RELEASE
SOCIAL BOOKMARKING
ADVERTISE ON ROI WEBSITES
IMPORTANT DIRECTORIES
INDEPTH SEO
RSS FEEDS
ROBOTS.TXT
WEBSITE OPTIMIZER
KEYWORD DENSITY
SEO TEAM
SEO TEAM HEAD
WEB DEVELOPER
CONTENT WRITER
SOCIAL BOOKMARKING
UPDATE WORKS
KEYWORD RESULTS
ONPAGE OPTIMIZATION
LINK BUILDING
CONTENT (KEYWORD DENSITY)
DOMAIN NAME
HITS/TRAFFIC
CONVERSION FORM
DOMAIN AGE
SEO FOOTNOTE STANDARDS
W3 STANDARDS
SEO ANGLE
STATIC & DYNAMIC SITES
CONTENT ORIENTED SITES
BUSSINESS – LEADS
APPLICATION ORIENTED
E-COMMERCE SITES
CLISSIFIEDS & REGULARLY UPDATING SITES
Back Up
Take a back up of your website.
Take a back up of your webmaster.
Take a back up of analytics.
Page Rank
Increase the number of pages.
Domain Age.
Freshness of the Content.
Inbound-Outbound Links.
Web Server & IP Address.
Speed & Load Time.
Domain Extension.

Website Visibility

On Page Optimization – SEO Basics

On page optimization is one of the very first step of SEO which every webmaster should look into.

CHAPTER: 1

OPTIMIZE THE TITLE AND META TAGS

Sample Title and Meta Tags Optimization

<title> googlecasestudy.com – get your free seo report </title>
<meta name="Description" content="get your free seo report from google case study, google case study, selvabalaji,
seo chennai" />
<meta name="Keywords" content="get your free seo report from google case study, google case study, selvabalaji,
seo chennai" />
<meta name="robots" content="index, follow" />
<meta name="revisit-after" content="7" />
<meta name="author" content="selvabalaji" />

Refer : http://www.searchenginejournal.com/on-page-optimization-a-complete-walkthrough/6746/