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Sony India aims to achieve 30% market share

Consumer electronics major Sony India today said it was targetting to be the number one player in the LCD TV segment and was aiming to achieve 30 per cent market share this fiscal.

Sony was confident that it will be able to achieve the targets based on three strong pillars of technology — picture quality and design — said Sony India General Manager (Marketing) Takakiyo Fujita here.

The company had a 25 per cent market share in the segment in the corresponding period last year.

It also announced the launch of 24 new models in NX, EX and BX series under the Bravia umbrella of varying screen sizes ranging between 22 and 60 inches.

Sony would also launch 3D TVs in India and announcement in this regard will be made in June this year, he said.

"Indian consumer today is more technology savvy than ever before and with the launch of new technologies like 3D, Internet TV and LED, we want to ensure that they get nothing but the best," he said.

Our aim was to double the sales this fiscal to 8 lakh units from 4 lakh units last year to achive 30 per cent market share, he said.

The company would expand its sales network by increasing the outlets to 5,000 from the present 2,500, he said.

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