Priyanka turns Green

After a very successful first year that helped light-up 55 villages with solar power, NDTV and Toyota have announced the launch of Greenathon 2.

Greenathon 2 will focus on our everyday activities that harm the environment like the use of plastic and wastage of water.

Our campaign ambassador this year is Priyanka Chopra who is urging people to do their bit to save the environment even if it is a tiny step.

“This is a fantastic initiative. I’m a part of the young generation who questions almost everything. But we need to understand that it takes little things for something to become big,” said Priyanka.

“Youngsters often ask – ‘What can we do?’ But I believe it is only the simple things we can do that can bring about a change. Get involved in such initiatives, spend a weekend doing something good for the environment and you will feel happy… let’s make the earth a better place,” she added.

The first edition of Greenathon, a campaign initiated by The Energy and Resources Institute (TERI) in association with NDTV and Japanese auto giant Toyota, aimed to raise funds for the ‘Light a Billion Lives’ project. The aim was to take solar lanterns to rural communities.

The campaign ended up raising Rs 20 million and lit up 55 villages across India. (With wire inputs)

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